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All Journal Nirmana Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Komunikator WARTA Jurnal The Messenger Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Studi Komunikasi JAST : Jurnal Aplikasi Sains dan Teknologi CHANNEL: Jurnal Komunikasi
Panji Dwi Ashrianto, Panji Dwi
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENINGKATAN KETRAMPILAN MEDIA KOMUNIKASI DAN PERLUASAN KERJASAMA DALAM PENCEGAHAN NARKOBA OLEH POLDA DIY DAN BNNP YOGYAKARTA Basuki, Basuki -; Ashrianto, Panji Dwi
WARTA WARTA LPM, Vol. 20, No. 2, September 2017
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2334.963 KB) | DOI: 10.23917/warta.v20i2.4522

Abstract

Tingkat konsumsi narkoba dan sejensnya di Indonesia sudah sangat mengkhawatirkan. Kondisi Indonesia sudah dikategorikan sebagai “darurat narkoba”.  Tidak ada wilayah di Indonesia yang terbebas dari jeratan narkoba. Daerah Istimewa Yogyakarta masuk urutan kelima. Peringkat ini sudah mengkategorikan Jogjakarta dalam kategori “darurat narkoba”. Masyarakat harus dilindungi. Lembaga yang menjadi ujung tombak dari pencegahan dan penanggulangan dampak adalah Polri dan BNN. Penguatan dan dukungan terhadap dua lembaga ini perlu dilakukan. Prinsip mencegah penggunaan narkoba lebih baik dari rehabilitasi pecandu. Penggunaan dan penguasaan teknologi komunikasi belum banyak dipakai untuk sosialisasi pada masyarakat oleh kedua lembaga tersebut. Untuk itu perlu peningkatan ketrampilan  teknologi komunikasi oleh personil BNNP Yogyakarta dan Polda DIY. Hasil dari IbM ini adalah peningkatan: pertama,   peserta mampu dalam memetakan audience. Kedua, peserta mampu membuat konsep dan menuangkannya dalam skenario. Ketiga, peserta mampu  melakukan pengambila gambar. Keempat, peserta mampu melaksanakan produksi audio visual. Kelima, peserta mampu editing gambar. Keenam, peserta mampu memperluas jaringan kerjasama dengan berbagai media komunikasi  (termasuk mampu mengelola media sosial). Ketujuh, peserta mampu membuat press release. Adapun bentuk luaran dari IbM ini adalah film pendek, Iklan Layanan Masyarakat (ILM), portal web dan media social, MoU kerjasama antara BNNP DIY ataupun Polda DIY dengan media cetak dan elektronik di Yogyakarta. 
VALUE OF LEADERSHIP IN SOEKARNO FILM (Study of Pentad Analysis on the Movie “Soekarno” by Hanung Bramantyo) Robbyansyah, Aldo; Ashrianto, Panji Dwi; Yustitia, Senja
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the issue of corruption is still a serious problem. According to KPK, there were 670 corruption cases from 2004 to June 2017. The issue of corruption is often associated with the lack of an exemplary figure in Indonesia who is clean and has integrity. If it is connected with the world of film that often portrays the phenomenon of society, the scarcity of integrity figures makes many films that still present characters from the past such as in the film Sukarno. This research was conducted to find out how the representation of leadership values in Sukarno's film used the advanced analysis method and the theory of dramaticism. This study concluded that the values of leadership in Soekarno's film were shown in five important elements consisting of scenes, agent, act, agency, and purpose. Soekarno's leadership emerged in certain circumstances when Soekarno faced the Dutch the character of leadership changed aggressively, bravely, without compromise. When facing Japan, Soekarno using political and diplomatic strategies. Also included with the people, Soekarno is more featuring a harmonious, democratic and family concept.
Analisis Semiotika Film Janur Kuning sebagai Representasi Ideologi Kekuasaan Soeharto Dwi Ashrianto, Panji
Nirmana Vol 16, No 1 (2016): JANUARY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (680.159 KB) | DOI: 10.9744/nirmana.16.1.1-11

Abstract

Penelitan ini berjudul “Analisis Semiotika Film Janur Kuning sebagai Representasi Ideologi Kekuasaan Soeharto ”. Penelitian ini bertujuan untuk mengetahui makna ideologi politik Soeharto yang disampaikan dalam simbol-simbol adegan film Janur Kuning dan menganalisa makna pencitraan karakter yang digambarkan dalam adegan-adegan yang dapat mewakili ideologi kekuasaan Soeharto. Metode penelitian yang digunakan adalah metode penelitian kualitatif dengan menggunakan analisis semiotika yang mengkaji kepada tanda-tanda dalam sebuah film. Dari hasil penelitian dan analisis, dijelaskan bahwa film dijadikan media yang efektif untuk melakukan propaganda. Film Janur Kuning digunakan Soeharto sebagai alat untuk melegitimasikan kekuasaannya, dengan menampilkan dirinya sebagai tokoh sentral yang digambarkan sebagai figur yang paling benar dan sosok yang penting dalam sejarah. Film Janur Kuning merupakan representasi ideologi kekuasaan yang mencoba membengkokkan sejarah dengan klaim-klaim pembenaran diri, dengan meniadakan peran tokoh lain yang sebenarnya mempunyai andil besar dalam perjuangan.
An Analysis on COVID-19 Disinformation Triangle in Indonesia Yustitia, Senja; Ashrianto, Panji Dwi
Komunikator Vol 12, No 2 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.122040

Abstract

Misinformation and disinformation are widespread in society, as well as during the outbreak of COVID-19. Much of this information is partly accurate, but the others are not, making it difficult for people to find reliable sources and guides. This study aims to see the tendency of misinformation and disinformation related to COVID-19, which has been fact-checked by Mafindo in January - July 2020 period using quantitative content analysis.  The misinformation and disinformation criteria refer to the seven UNESCO types.  They were analyzed using the disinformation triangle model by Victoria L. Rubin. The results showed that the highest intensity of COVID-19 misinformation and disinformation was in March, April, and May. Misinformation and disinformation are mostly disseminated through the platforms like Facebook, Twitter, and WhatsApp. The types of content that are most widely shared are misleading content, fabricated content, and false context. Besides, personal opinions are also the source of the most common COVID-19 misinformation during January-July 2020.
Implementasi Integrated Marketing Communications Vasektomi dalam Upaya Peningkatan Akseptor Kb Pria Lestari Basuki Basuki; Panji Dwi Ashrianto
Jurnal Ilmu Komunikasi Vol 17, No 3 (2019)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v17i3.3777

Abstract

Paradigma KB sudah bergeser dari pengendalian populasi dan penurunan fertilitas ke kesehatan reproduksi dengan memperhatikan hak reproduksi dan kesetaraan gender. Salah satu upaya atau upayanya adalah partisipasi laki-laki dalam KB baik itu dengan cara condor maupun vasektomi. Sosialisasi Metode MOP memang tidak mudah. Banyak kontradiksi datang dari suami dan istri. Aspek agama juga menjadi salah satu pertimbangan. Tujuan penelitian ini adalah untuk mengetahui implementasi komunikasi pemasaran metode vasektomi di Kota Pekalongan. Metode penelitian adalah pengumpulan data melalui observasi. Hasil penelitian menunjukkan bahwa sosialisasi MOP hampir tidak pernah dilakukan sebelumnya. Target peserta juga tidak ada. Penerapan KIE dengan menerapkan komunikasi pemasaran untuk MOP mendapatkan respon yang lebih baik dari tim konselor dan masyarakat. GerebekPasar efektif untuk menciptakan opini publik. GerebegPasar merupakan penyuluhan yang diadakan di tempat-tempat umum seperti pasar. Tim marketing dilengkapi dengan brosur dan loudspeaker untuk mendapatkan respon dari pengunjung pasar. Masyarakat sangat antusias dan tidak sungkan untuk bertanya tentang MOP. Penyuluhan juga efektif untuk menciptakan opini publik karena dihadiri oleh ulama, dokter dan peserta MOP yang memberikan informasi yang memuaskan. Komunikasi tatap muka efektif untuk perubahan perilaku karena setiap calon peserta dapat bertanya secara efektif. Motivasi menggunakan persona menciptakan keterkaitan antara petugas dan calon peserta MOP. Usai kegiatan KIE ini, ada 6 pasangan yang mengikuti program ini.
Nilai Kepemimpinan dalam Film Soekarno Aldo Robbyansyah; Panji Dwi Ashrianto; Senja Yustisia
Jurnal Paradigma Vol 22, No 1 (2018): Januari 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v22i1.4889

Abstract

The background of the problem in this study discusses the case of leader who abuse their positions by doing corruption
MEDIA RELATIONS STRATEGY of HOTEL NEO + AWANA YOGYAKARTA IN BUILDING BRAND IMAGE Chusnina Dwi Saputri; Prayudi Prayudi; Panji Dwi Ashrianto
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2933

Abstract

The high growth of hotels in Yogyakarta caused a fierce competition with each other, thus demanding a strategy to survive in the midst of intense competition. One of the strategies that used by the hotel is media relations strategy. This study discus about media relations strategy of Hotel Neo+ Yogyakarta in building its brand image. The goal is to find out how media relations strategy that built by Neo+ Awana Hotel Yogyakarta’s public relations in building its brand image. In this study, the author found that public relations at Neo+ Awana Hotel Yogyakarta not specifically put in a division, but the field of sales & marketing division operate the media relations activities. Media relations strategy run by Hotel Neo + Awana manifested in from creating actual event, introduction with press conference, public relations intimacy with media and facilitating media. The media relations strategy had done with the aim to get a positive image of the company in the eyes of the public.
THE STRATEGY OF KIE VASECTOMY/MOP METHOD IN ATTEMPT TO INCREASE KB PRIA LESTARI ACCEPTOR (Case Analysis in Badung District and Surabaya City) Panji Dwi Ashrianto; Basuki Basuki
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2959

Abstract

reproduction by concerning about the rights of reproduction and gender equality. One of the attempt or effort is men participation in KB whether it is by condor or vasectomy. The socialization of MOP Method is not easy. Many contradictions come from both man and wife. The man’s side are hard to accept because afraid of erection dysfunction (not manly enough). While the wife’s side are afraid if their husband cheating. Government Program (BKKBN) is formulating the Strategy of KIE and the counseling service for vasectomy. The interesting phenomenon is the achievement from the government of Surabaya city on 2013 MGDs Award on the health of mother and child category with excellent program “Pioneering and Empowerment the Group of Vasectomy Participants”. In Badung District one midwife, Nyoman Rai Sudani won the “Bidan Teladan Nasional” (National Exemplary Midwife) competition in 2011 because of her achievement in increasing and forging the vasectomy acceptor. The aim of this research is synthesizing the strategy of KIE vasectomy in Surabaya City and Badung district. Result of the research shows, the usage of face-to-face communication is effective for vasectomy method acceptance. However, on its development, the officials think that this method cannot create public opinion. Therefore, there is activity called “gerebegpasar& terminal”. Together, (officials, health cadre and Man KB Community) introduce vasectomy to the crowd in that place. The term vasectomy changed to “KB Lanang”. Enthusiasms from the community in that place to discuss and continued to participate in vasectomy need to appreciate. The achievement of this method then adopted by government by improving with service infrastructure such as car and doctor. They who interested in this program could directly do vasectomy. In this case testimony is important factor on opinion creation and the behavior of vasectomy participant candidate. 
VALUE OF LEADERSHIP IN SOEKARNO FILM (Study of Pentad Analysis on The Movie “Soekarno” by Hanung Bramantyo) Aldo Robbyansyah; Panji Dwi Ashrianto; Senja Yustitia
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2930

Abstract

In Indonesia, the issue of corruption is still a serious problem. According to KPK, there were 670 corruption cases from 2004 to June 2017. The issue of corruption is often associated with the lack of an exemplary figure in Indonesia who is clean and has integrity. If it is connected with the world of film that often portrays the phenomenon of society, the scarcity of integrity figures makes many films that still present characters from the past such as in the film Sukarno. This research was conducted to find out how the representation of leadership values in Sukarno's film used the advanced analysis method and the theory of dramaticism. This study concluded that the values of leadership in Soekarno's film were shown in five important elements consisting of scenes, agent, act, agency, and purpose. Soekarno's leadership emerged in certain circumstances when Soekarno faced the Dutch the character of leadership changed aggressively, bravely, without compromise. When facing Japan, Soekarno using political and diplomatic strategies. Also included with the people, Soekarno is more featuring a harmonious, democratic and family concept.
DELTA FM JOGJA'S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA Evanny Yuwike Permata; Panji Dwi Ashrianto
The Indonesian Journal of Communication Studies Vol 14, No 1 (2021): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v14i1.5075

Abstract

The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.
Co-Authors Aldo Robbyansyah Aldo Robbyansyah Antik Suprihanti Arif Herfianto Basuki - Basuki Basuki Basuki Basuki Basuki Basuki, Basuki - Chusnina Dwi Saputri Debbie Pradhita Eko Teguh Paripurno Eny Endah Pujiastuti Evanny Yuwike Permata faizal yusuf lasono Hasanah, Khuswatun Mahesa Chandra Wijaya Putra Mahojwala, Gandar Prayudi Prayudi Raden Rara Feodora Remuli Ginting Retno Hendariningrum Robbyansyah, Aldo Senja Yustisia Senja Yustitia, Senja Vivi Indriani Wibowo, Elmi Yenni Sri Utami