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All Journal Jurnal Pertanian Agros International Journal of Humanities Education and Social Sciences
Sri Rahayu Endang Lestari
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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EFISIENSI PEMASARAN NANAS (Ananas Comosus (L) Merr) DI DESA PANGKUL KECAMATAN CAMBAI KOTA PRABUMULIH Ursula Damayanti; Sri Rahayu Endang Lestari
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4624

Abstract

This research aims to determine the efficiency and pattern of pineapple marketing channels in Pangkul Village, Cambai District, Prabumulih City. This research was carried out from March to April 2023. The sampling method used purposive sampling of 16 farmers, 1 collector and 6 retailers. To determine the marketing efficiency of pineapples, quantitative analysis is used, while to determine the pineapple marketing channel patterns, descriptive analysis is used. The research results show that there are three (3) marketing channel patterns for pineapple fruit, namely: channel pattern I. Farmers sell their harvest to collectors and collectors sell to factories. Channel pattern II Farmers sell their crops to retailers and retailers sell to final consumers. Channel III pattern: farmers sell their crops to collectors, then collectors sell to retailers and retailers sell to final consumers. Of the three pineapple marketing channel patterns, it turns out that marketing pattern I is efficient compared to marketing patterns II and III. Judging from the margin and farmer's share results, marketing channel pattern I is said to be efficient, because the marketing margin value is lower and the farmer's share is higher, namely 52. 8% of marketing channel patterns II and III. The highest profit is found in marketing channel pattern III IDR  10,739.7/piece. In marketing channel pattern I, the profit obtained by collectors is IDR  1,782/piece, marketing costs IDR  577/piece and margin IDR  2,360/piece. In marketing channel pattern II, the retailer's profit is IDR  10,539.7/piece, marketing costs IDR  1,626.3/piece, and a margin of IDR  4,055.33/piece.
Analysis Of Added Value And Income Of Robusta Coffee Bean Processing Business Into Coffee Powder In Tanjung Menang Village, Jarai District, Lahat Regency, South Sumatera Province Sri Rahayu Endang Lestari; Gusti Fitriyana; Davina Athiya Ramadanty
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1785

Abstract

This study aims to determine the selling price of robusta coffee beans before being processed into robusta coffee powder, the amount of added value obtained by coffee producers from processing robusta coffee powder, and the amount of income of robusta coffee producers. This study was conducted in Tanjung Menang Village, Jarai District, Lahat Regency, South Sumatra Province. This study was conducted from December 2024 to January 2025. The Hayami method, which applies the calculation of output units and is studied in depth (Indepth Study) in the case of Kopi Petani Kite is the added value analysis used in this study. Based on the analysis that has been carried out on Kopi Petani Kite in one month of production, an added value of IDR 78,400 per kilogram has been obtained while the income obtained was IDR 4,179,500 at the time the study was conducted
Co-Authors Davina Athiya Ramadanty GUSTI FITRIYANA URSULA DAMAYANTI