Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Proceeding Fakultas Ekonomi Jurnal Ilmiah Cendekia Eksakta
F.X Sulistiyanto W.S, F.X Sulistiyanto
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Mechanical Engineering Medicine & Pharmacology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Proceeding Fakultas Ekonomi

 1 
PENGARUH PERSEPSI HARGA, CITRA PERUSAHAAN DAN CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA APOTEK “DELA” DI SEMARANG W.S, F.X Sulistiyanto; Soliha, Euis
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.527 KB)

Abstract

This study examines the effect of price perception, corporate image and brand image on customersatisfaction and loyalty. Data collected through the survey by distributing questionnaires to 120respondents. Data processing using SPSS Version 16th. The Results of the study showed that: (1)Perception does not affect the price of customer satisfaction. (2) The image of the company positive effecton customer satisfaction. (3) Brand image has positive effect on customer satisfaction. (4) Customersatisfaction has no effect on customer loyalty. (5) The price does not affect the perception of customerloyalty. (6) The image of the company positive effect on customer loyalty. (7) Brand image has positiveeffect on customer loyalty.Keywords: price perception, corporate image, brand image, customer satisfaction, customer loyalty
Co-Authors Euis Soliha Ningrum, Erna Prasetya Ulfiana, Fadzun