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All Journal Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Riset Bisnis dan Manajemen Tirtayasa JURNAL VISIONIDA Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Tri Wismiarsi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Consumer Discrimination; Bias towards Customers in the Service Industry Fayola Maharani; Kimberly Phwa; Tri Wismiarsi
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.18155

Abstract

Consumer racial profiling, a phenomenon often described as bias behaviors towards customers directed by employees, is often overlooked by companies during employee training stages. The lack of research regarding this topic has caused a rift in customer service towards consumers who are of minor ethnic backgrounds. Diversity training is one of the ways that companies have chosen as a solution to reduce consumer racial profiling by the workforce. The purpose of this research is to identify the effectiveness of workforce diversity training towards consumer racial profiling. The data required for this research was collected via a survey questionnaire that was measured using a quantitative scale composed of six scales. The data analysis, shows that the impact of diversity training on employees’ behaviors towards customers is not as significant as hypothesized, meaning that companies would need to reach out for other solutions in order to counter consumer racial profiling.
Understanding the Factors Influencing Customer Intention to Subscribe to Spotify Premium in Indonesia Zhafarina Zatalini; Nafit de Amalia; Tri Wismiarsi
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 21, No 1 (2023): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v21i1.19729

Abstract

ABSTRACTResearch Aim – This research aims to investigate the factors of attitude and perceived behavior control of young-adult customers in Indonesia that influence their intention to subscribe to Spotify premium.Design/Methodology/Approach – This study is a quantitative study using descriptive and regression analysis. Data were collected from 100 respondents who have been subscribing to Spotify Premium services for at least 1 week.Research Result – The results reveal that attitude and perceived behavioral control significantly influence the intention to subscribe, with attitude having a greater influence on customers’ intention to subscribe.Research limitations – The age range of participants in the current study is restricted to those between the ages of 17 and 30. The generalizability of the study is also constrained because there were only 100 samples collected altogether.Originality/value – This study is conducted in Indonesia while the previous research was conducted in China. The present research help provides feedback for the streaming music services industries, especially in Indonesia to improve their marketing strategies’ performance based on customer behavior and psychology to increase sales of businesses.Keywords: Spotify Premium, Music Streaming Service, Attitude, Perceived Behavioral Control, Intention to Subscribe. 
Social Media Engagement and Influencer Personal Branding Relations Journal Nur Lailatus Saidah; Qorina Salmaneta Setya Wulandari; Tri Wismiarsi
Jurnal Visionida Vol. 8 No. 2 (2022): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v8i2.7247

Abstract

The most excellent and straightforward method for creating a personal brand today is using social media to gain visibility in a particular industry or specialty. Personal branding can flourish in this environment because almost everyone is now online and will go there to discover more about someone’s personality and activities. This study aimed to determine the connection between some influencers’ branding and social media involvement. This study used a Google Form Survey to collect information from Indonesians born between 1965 and 2022 and familiar with Dedy Corbuzier and Cinta Laura as influencers with different personal branding strategies. The result shows that influencer social media engagement is affected by their branding. The independent variable (personal branding) tested influences the dependent variable (social media engagement). The implications of this research can be used for people working in a business where influencers’ specific criteria will affect their engagement.
Consumer Buying Intention : Food Choice Preferences Based on Cultural Orientation Adelia Shifa Samita; Sabiena Amarissa Vianca; Tri Wismiarsi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.455

Abstract

This research investigates consumers’ decisions in buying food preferences in regard to cultural orientation, which shall establish how cultural factors reflect consumers’ decisions on food consumption. Culture orientation includes collectivism, long-term orientation, masculinity and uncertainty avoidance by Hofstede. Using a quantitative research approach, the research employed structured questionnaire surveys that help gain overall view from participants of diversified cultural backgrounds. From 107 respondents of an online survey, key findings reveal that there are significant relationships between culture orientation, i.e., long-term orientation and purchase intention. However, two other culture dimensions of Hofstede do not show association with purchase intention. The findings show that long-term orientation, i.e., long-term benefits are very crucial when they decide to buy their food.
ENHANCING JOB PERFORMANCE: EXPLORING THE IMPACT OF PERSON-JOB FIT, JOB AUTONOMY, AND WORK-LIFE BALANCE Wafin Mughniy Showa; Tri Wismiarsi; Muhril Ardiansyah
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The examination in this research investigates the relationship between the employee’s performance to the person-job fit and job autonomy with work-life balance being the variable of interest. Using the quantitative method, data in forms of surveys were collected from 166 employees and analyzed in SmartPLS to check for correlation between the variables. The findings indicate that work life balance strengthens the link between both person job fit and job autonomy and job performance. It stresses that employees who are granted autonomy perform better and are more innovative whereas with work life balance lowers tension and enhances concentration and performance. This study encourages the managers to take into account both the workers’ preferences as well as the targets of the company in order to increase the level of effectiveness and motivation. It adds to the body of HR management by suggesting a practical approach to achieve a higher productivity of the office and to improve the living standards of its employees.
UNDERSTANDING THE IMPACT OF PURCHASE INTENTION AMONG GEN Z ON PRODUCT REVIEWS ON ELECTRONIC PRODUCTS Ghazlan Atqiya Firmansya; Beatrix Benedicta Harlan; Tri Wismiarsi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The research investigates the relationship between product reviews for electronic devices and purchase intention among Indonesian Gen Z customers. It explores how review valence, review quantity, brand trust, and product familiarity influence purchase intention with a focus on perceived risk, and brand image. This study used quantitative approach as a method of research. It used a survey to collect data, and the survey was distributed to 103 valid Gen Z respondents who had previously purchased electronic devices online. The data were analyzed using statistical analysis to test the hypotheses. The research results indicate that product familiarity, review quantity, review valence, and brand trust are among the significant variables that influenced electronic product purchase intentions. In order to enhance consumer trust and purchase likelihood, e-commerce platforms and businesses should focus on boosting both the quantity and quality of online reviews. Strategies such as rewarding user reviews and responding quickly to negative feedback are being suggested to boost company image and drive sales among Generation
Co-Authors Adelia Shifa Samita Beatrix Benedicta Harlan Fayola Maharani Ghazlan Atqiya Firmansya Kimberly Phwa Muhril Ardiansyah Nafit de Amalia Nur Lailatus Saidah Qorina Salmaneta Setya Wulandari Sabiena Amarissa Vianca Wafin Mughniy Showa Zhafarina Zatalini