Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Adelia Shifa Samita
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Consumer Buying Intention : Food Choice Preferences Based on Cultural Orientation Adelia Shifa Samita; Sabiena Amarissa Vianca; Tri Wismiarsi
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 1 (2025): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i1.455

Abstract

This research investigates consumers’ decisions in buying food preferences in regard to cultural orientation, which shall establish how cultural factors reflect consumers’ decisions on food consumption. Culture orientation includes collectivism, long-term orientation, masculinity and uncertainty avoidance by Hofstede. Using a quantitative research approach, the research employed structured questionnaire surveys that help gain overall view from participants of diversified cultural backgrounds. From 107 respondents of an online survey, key findings reveal that there are significant relationships between culture orientation, i.e., long-term orientation and purchase intention. However, two other culture dimensions of Hofstede do not show association with purchase intention. The findings show that long-term orientation, i.e., long-term benefits are very crucial when they decide to buy their food.
Co-Authors Sabiena Amarissa Vianca Tri Wismiarsi