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All Journal Jurnal Serambi Engineering Ilomata International Journal of Tax and Accounting JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Filia Hanum
Universitas Serambi Mekkah
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Social Sciences

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Strengthening Family Welfare through the Empowerment of Women-Owned MSMEs in Aceh Besar Regency Rahmah Yulianti; Abubakar; Bukhari Usman; Hafidh Maksum; Anwar; Filia Hanum
Ilomata International Journal of Tax and Accounting Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijtc.v7i2.2228

Abstract

Women’s economic empowerment through micro, small, and medium enterprises (MSMEs) is widely recognized as an important strategy for supporting household livelihoods and local economic resilience. However, women entrepreneurs continue to face structural and socio-cultural constraints, particularly in rural contexts. This study aims to explore how women-owned MSMEs are experienced in relation to family welfare and how empowerment is shaped by Islamic values and local wisdom in Aceh Besar Regency. This study employed a qualitative field research approach. Data were collected through semi-structured interviews, observations, and documentation involving 12 women MSME actors selected using purposive sampling. Participants were aged 20–45 years, engaged in culinary, handicraft, and small-scale retail businesses, with business experience ranging from 1 to 10 years. Each interview lasted approximately 45–60 minutes. Data were analyzed using the interactive model of Miles, Huberman, and Saldana. The findings suggest that participants reported contributing to household income, particularly in meeting daily needs and supporting children’s education. MSME activities were also described as helping households manage financial uncertainty. Participants indicated that Islamic values, such as honesty, fairness, and avoidance of riba, along with local practices such as community cooperation, influenced business practices and supported customer trust. At the same time, participants reported ongoing challenges, including limited access to capital, markets, and technology. These findings suggest that women’s involvement in MSMEs is perceived as meaningful for household welfare, while also being shaped by broader structural and socio-cultural contexts.
Pengaruh Media Sosial Instagram Terhadap Minat Beli Konsumen Secara Offline Marlina Marlina; Fitriliana Fitriliana; Juwita Juwita; Putri Mauliza; Filia Hanum
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.7144

Abstract

In the digital era, Instagram has become a dominant platform in product marketing, enabling companies to reach a wider audience through engaging visual content. Although interactions and transactions often occur online, consumer purchasing interest in making purchases in physical stores remains significant. The research method used is field research with an associative quantitative approach, the sources of research information are basic information and secondary information. Information in this study was collected using a questionnaire technique, and after the data was collected. The results of this study are to explain the influence of Instagram social media on consumer purchasing interest. The results show that Instagram social media has a positive and significant effect on consumer purchasing interest, indicated by the t-test coefficient value of Instagram social media with a t-table value of (4.298> 0.05). And the magnitude of the influence obtained from the coefficient of determination value of 0.631 is equal to 63.1%. This value indicates that 63.1% of consumer purchasing interest is influenced by Instagram social media while the remaining 36.9% is influenced by other factors. The research method used is a survey with a questionnaire distributed to 200 respondents who actively use Instagram and make purchases offline. The information obtained was analyzed using regression analysis to measure the relationship between the independent variable (Instagram usage) and the dependent variable (offline purchase intention). The results showed a significant positive effect between Instagram social media and offline consumer purchase intention. Engaging content, positive interactions, and effective promotions on Instagram have been shown to increase consumer interest in making purchases in physical stores. This research provides a compelling impetus for businesses to formulate marketing strategies that leverage the power of social media to increase offline sales.
Co-Authors Abubakar Aidil Rahmatullah Anwar Bukhari Usman Cut RUSMINA Fitriliana Fitriliana Hafidh Maksum, Hafidh Juwita Juwita Kasmaniar Kasmaniar Khairuna Mahdi Mahdi Maksalmina Maksalmina Marlina Maryam Maryam Muzailin Affan Nelly Nelly Putri MAULIZA RADHIANA Rahmah Yulianti Rahmi Rahmi Susanti Susanti Syaifuddin Yana Zainuddin Zainuddin