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All Journal Jurnal Perilaku dan Strategi Bisnis MANAJEMEN DEWANTARA Jurnal Pendidikan Manajemen Perkantoran (JPManper)
Asep Rokhyadi Permana Saputra
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Economics, Econometrics & Finance Social Sciences Other

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Analisis Kemampuan Kerja, Komunikasi, dan Konflik Kerja-Keluarga terhadap Kepuasan Kerja Guru Mila Budi Ardiyati; Asep Rokhyadi Permana Saputra
Jurnal Pendidikan Manajemen Perkantoran Vol 8, No 1 (2023): Januari 2023
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v8i1.47981

Abstract

Pendidikan adalah salah satu kunci awal yang akan membawa kesuksesan suatu bangsa. Sebagai tenaga pendidik yang profesional seorang guru harus memiliki tanggung jawab pribadi, sosial, moral, spiritual dan intelektual. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kemampuan kerja, komunikasi, dan konflik kerja-keluarga terhadap kepuasan kerja para guru. Penelitian ini dilakukan pada para tenaga pendidik atau guru sekolah menengah pertama dan menengah kejuruan swasta yang berasal dari Sekolah Yayasan Insan Cendekia - Yogyakarta. Model Penelitian ini digunakan statistik inferensial. Uji kualitas instrumen menggunakan uji reliabilitas dengan metode Cronbah’s Alfa dan Composite Reliability 0.7 Uji validitas menggunakan validitas konvergen dan validitas diskriminanat dengan outer loading factor 0.70 dan Validitas Diskriminan dengan Average Variable extrac (AVE) 0.50. Inner model dengan melihat Goodness-of-fit. Alat analisisnya dengan analisis Structural Equation Modeling (SEM), dengan software SmartPLS versi 3. Hasil menunjukkan bahwa, kemampuan kerja memiliki pengaruh negatif dan signifikan terhadap kepuasan kerja. Komunikasi memiliki pengaruh positif dan signifikan terhadap kepuasan kerja. Konflik kerja-keluarga memiliki pengaruh negatif dan signifikan terhadap kepuasan kerja guru.
MARKETING STRATEGY OF GREEN PRODUCT PURCHASE INTENTION IN INDONESIA Adipa Gusti Permana; Asep Rokhyadi Permana Saputra; Agus Dwidasa Warsono
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 2 (2024): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i2.4235

Abstract

This study aims to analyze the effect of Green Brand Positioning, Green Brand Attitude, and Green Brand Knowledge on Green Purchase Intention of green products in Indonesia. This research was conducted using a multivariate analysis approach, using primary data with the Google form on 385 consumers of Aerostreet Indonesia's green shoe products. The number of samples taken with the Lameshow formula. The sampling technique uses Double Sampling. The outer model analysis tool is carried out by testing the quality of the raw data instrument using the reliability test using Cronbah's Alfa and Composite Reliability methods, and the Inner model by looking at Goodness-of-fit. Test the validity with the convergent test, and test the discriminant validity with the Average Variable extract (AVE). Structural Equation Modeling (SEM) model approach, using Smartpls workspace version 4.0 software. Green Brand Positioning has a positive and significant effect on Green Purchase Intention, Green Brand Attitude has a positive and significant effect on Green Purchase Intention, and Green Brand Knowledge has a positive and significant effect on Green Purchase Intention. A large number of research samples is needed in further research, and the addition of variables will increase the perspective of this research. It is important to convey product knowledge messages to consumers, so that consumer buying behavior is increasingly towards consumer loyalty. However, it should be added that knowledge and understanding of environmentally friendly is also necessary to encourage the purchase of environmentally friendly products.
PENGARUH PERSEPSI KONTEN ONLINE DESTINASI WISATA TERHADAP INTERAKSI PEMASARAN DIGITAL DAN KEPUTUSAN PEMBELIAN Ari Puspitasari, Kakanita; Asep Rokhyadi Permana Saputra
MANAJEMEN DEWANTARA ARTICLES IN PRESS (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20703

Abstract

This research is quantitative. It has several objectives, including examining the effect of online information quality on digital marketing interactions, user-friendly accessibility on digital marketing interactions, digital marketing interactions on purchasing decisions, online information quality on purchasing decisions, and user-friendly accessibility on purchasing decisions. All questionnaire items used in this study were valid and reliable. All classical assumption tests, including normality, heteroscedasticity, and multicollinearity, were found to have passed and were suitable for use. For data analysis, the researcher used multiple linear regression analysis using IBM SPSS Statistics 26 software. The study involved 60 respondents. The results showed that online information quality had no significant effect on digital marketing interactions, user-friendly accessibility had a significant effect on digital marketing interactions, digital marketing interactions had no significant effect on purchasing decisions, online information quality had a significant effect on purchasing decisions, and user-friendly accessibility had no significant effect on purchasing decisions.
Co-Authors Adipa Gusti Permana Agus Dwidasa Warsono Ari Puspitasari, Kakanita Mila Budi Ardiyati