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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) JUDICIOUS: Journal of Management
Eti Rochaeti
Universitas Muhammadiyah Prof. DR. HAMKA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga dan Inovasi Produk terhadap Pembelian Unit Sepeda Motor pada Dealer Yamaha Dama Irfansyah; Eti Rochaeti
JUDICIOUS Vol 3 No 2 (2022): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v3i2.1100

Abstract

This study aims to find the effect of price and innovation of a product that is determined by the manufacturer on consumer decisions in buying Yamaha motorbikes at the Amie Jaya Motor Depok Dealer. This research method is quantitative. The independent variable is product innovation (X1), price (X2) and the dependent variable is the purchase decision (Y). The population in this study were dealer consumers who transacted in the last three months at Yamaha Amie Jaya Motor Depok, 179 of whom were taken. Of these, a sample is needed to describe the condition of the population based on Slovin's calculations, namely 124 people. The results of the study show that the price and product innovation determined by the manufacturer have a significant influence on the consumer's decision to buy a motorbike. The magnitude of the influence of product innovation and price variables has a determination of 49%, while 51%. Product innovation is the variable that has the greatest significance for the consumer's decision to buy a motorcycle compared to the manufacturer's pricing
TAILORED TIMING, HASHTAGS, AND CONTENT: WHAT DRIVES INSTAGRAM ENGAGEMENT IN TOP ISLAMIC UNIVERSITIES IN INDONESIA? Deni Adha Akbari; Eti Rochaeti; Mulyaning Wulan; Rito
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

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Abstract

This study explores Instagram engagement strategies adopted by the top five Muhammadiyah universities in Indonesia, focusing on how content type, posting time, and hashtag use influence interaction metrics. Utilizing a mixed-methods approach, data were collected through the Virol analytics platform to analyze engagement rates, follower growth, and post interactions. The study reveals that video content generates the highest engagement across all universities, particularly when posted in the late afternoon or evening. Specific and targeted hashtags were more effective than generic ones in boosting interaction. The research offers a novel contribution by systematically analyzing content engagement across comparable educational institutions using real-time analytics and strategic timing. This has not been previously explored in the Indonesian higher education context with this level of granularity. Practically, the findings provide actionable insights for university marketing teams seeking to optimize social media strategies. By aligning content with user behavior and platform trends, institutions can enhance community engagement and strengthen their digital presence. The study’s implications are particularly valuable for educational institutions aiming to foster meaningful connections with stakeholders through strategic digital communication.
Co-Authors Dama Irfansyah Deni Adha Akbari Mulyaning Wulan Rito