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All Journal Binus Business Review Jurnal Penelitian Manajemen Terapan (Penataran) JURNAL ABDIMAS PLJ
Deni Adha Akbari
Universitas Muhammadiyah Prof. Dr. HAMKA
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Marketing Power of TikTok: A Content Analysis in Higher Education Deni Adha Akbari; Bella Jastacia; Edi Setiawan; Dwi Widya Ningsih
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i2.8014

Abstract

Nowadays, social media is a common thing for every generation. Aside from entertainment and education, there are numerous business applications for this technology. By using social media, marketers can display their products in creative ways, such as creating videos. One of the most popular social media is TikTok. The research aimed to achieve more profound effects of TikTok for promoting higher education. The research applied a qualitative description by analyzing the content of a TikTok account (@uhamkapmb). Data were taken from the contents from August to October 2021. Then, the research calculated views, comments, likes, profile views, and video views of the contents and analyzed them. Supplementary, to evaluate @uhamkapmb’s TikTok account, the researchers shared surveys about customers’ satisfaction with the contents. The respondents were prospective and current students of UHAMKA with an age range of 18 to 25 years. Around 100 respondents were observed, and the data were processed using MS Excel. The result shows a significant increase in September (19.077,84) which is more than in August (6.941,42) and October (8.690,2) 2021. Moreover, the famous content of @uhamkapmb is re-registration. In addition, the customers agree that @uhamkapmb’s contents are already complete, precise, easy to reach, and interesting.
PELATIHAN PEMBUATAN MEDIA AJAR MENGGUNAKAN ARTIFICIAL INTELLIGENCE Arif Widodo Nugroho; Deni Adha Akbari
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v2i2.756

Abstract

Saat ini di banyak aspek dalam kehidupan manusia diisi oleh teknologi AI. Penggunaan Kecerdasan Buatan sadar atau tidak telah diterapkan dalam kehidupan sehari-hari. Banyak aplikasi yang sudah menerapkan kecerdasan buatan sebagai kelebihan dari aplikasi tersebut. Dalam dunia pendidikan pun AI dapat mempermudah kinerja guru, terutama dalam urusan administratif seperti menentukan nilai akhir berdasarkan bobot penilaian. teknologi AI juga dapat mempermudah guru dalam melangsungkan kegiatan belajar mengajar. Kegiatan PKM ini ditujukan agar pemahaman mitra dalam hal pembuatan bahan ajar menggunakan artificial intelligence guna meningkatkan kualitas diri dan proses pembelajaran pada khususnya dan Pendidikan Nasional pada umumnya. Metode yang digunakan dalam kegiatan ini adalah metode “ceramah”, disertai pemberian informasi berbentuk pemaparan materi dan diskusi interaktif serta dilanjutkan dengan pelatihan pembuatan bahan ajar menggunakan artificial intelligence. Diskusi interaktif memberikan kesempatan kepada tim pengusul dan guru berinterkaksi guna memastikan pemahan pemaparan materi pembuatan bahan ajar menggunakan artificial intelligence.Kata kunci: kecerdasan buatan, guru, proses pembelajaran.
TAILORED TIMING, HASHTAGS, AND CONTENT: WHAT DRIVES INSTAGRAM ENGAGEMENT IN TOP ISLAMIC UNIVERSITIES IN INDONESIA? Deni Adha Akbari; Eti Rochaeti; Mulyaning Wulan; Rito
Jurnal Penelitian Manajemen Terapan (PENATARAN) Vol. 10 No. 2 (2025)
Publisher : Program Studi Manajemen STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores Instagram engagement strategies adopted by the top five Muhammadiyah universities in Indonesia, focusing on how content type, posting time, and hashtag use influence interaction metrics. Utilizing a mixed-methods approach, data were collected through the Virol analytics platform to analyze engagement rates, follower growth, and post interactions. The study reveals that video content generates the highest engagement across all universities, particularly when posted in the late afternoon or evening. Specific and targeted hashtags were more effective than generic ones in boosting interaction. The research offers a novel contribution by systematically analyzing content engagement across comparable educational institutions using real-time analytics and strategic timing. This has not been previously explored in the Indonesian higher education context with this level of granularity. Practically, the findings provide actionable insights for university marketing teams seeking to optimize social media strategies. By aligning content with user behavior and platform trends, institutions can enhance community engagement and strengthen their digital presence. The study’s implications are particularly valuable for educational institutions aiming to foster meaningful connections with stakeholders through strategic digital communication.
Co-Authors Bella Jastacia Dwi Widya Ningsih Edi Setiawan Eti Rochaeti Mulyaning Wulan Nugroho, Arif Widodo Rito