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This Author published in this journals
All Journal EDUTEC : Journal of Education And Technology Al-fahim : Jurnal Manajemen Pendidikan Islam IRSYADUNA: Jurnal Kemahasiswaan
Prim Masrokan
UIN Sayyid Ali Rahmatullah Tulungagung
Religion Education Languange, Linguistic, Communication & Media Mathematics Other

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Manajemen Pelayanan dalam Peningkatan Mutu Pendidikan Inklusi Sekolah di Tulungagung Januariani; Prim Masrokan; Imam Fuadi
Al-fahim : Jurnal Manajemen Pendidikan Islam Vol. 5 No. 1 (2023): AL-FAHIM : Jurnal Manajemen Pendidikan Islam
Publisher : STAI Terpadu Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54396/alfahim.v5i1.486

Abstract

This study aims to determine the implementation  of service management in improving the quality of inclusive education. This research was conducted at SD Muhammadiyah 1 Tulungagung, SDI Al-Azhaar Tulungagung, and MI Modern SAKTI Tulungagung. This research uses a qualitative approach of the type of case study. The results showed that the management of inclusion education services was carried out by providing facilities and infrastructure in accordance with the needs of Students with Special Needs (PDBK), competent educators, modifying the curriculum and assessment system for PDBK, and creating a pleasant learning atmosphere.  The implementation of service management  in the three educational institutions has their own characteristics in accordance with the vision and mission of the school. Although there are different objectives, basically the objectives of education still refer to the quality standards specified in the applicable laws and regulations.
Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Rukmini Ambarwati; Prim Masrokan; Agus Eko Sujianto
EDUTEC : Journal of Education And Technology Vol. 8 No. 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

Abstract

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.
Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Bambang Wiratmuko; Prim Masrokan; Agus Eko Sujianto
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M IAI Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

Abstract

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..
Co-Authors Agus Eko Sujianto Bambang Wiratmuko Imam Fuadi Januariani Rukmini Ambarwati