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All Journal Journal of Information System, Applied, Management, Accounting and Research Jurnal Ekonomi
Instianti Elyana
Universitas Nusa Mandiri, Jakarta, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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MARKETING COMMUNICATION AS A FORM OF MSME DIGITAL LITERACY IN SUMEDANG REGENCY Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah; Rini Martiwi; Eulin Karlina
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

The government is currently stepping up its support for the digital literacy movement in the hopes that its citizens will become not just tech-savvy but also digitally literate and able to exercise responsible behavior when using digital tools. Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sumedang area are among the primary audiences for this initiative. To help micro, small, and medium-sized enterprises (MSMEs) compete on a larger scale and expand their customer base, marketing communications are being digitized. Therefore, the goal of this research is to examine MSMEs' use of digital marketing communications as a form of digital literacy. To better understand the phenomenon under investigation, this study employs a qualitative strategy and descriptive methods of analysis. Based on the findings of this research, the MSME Digital Literacy Development is implemented through the utilization of social media due to its low cost, high efficiency, and high effectiveness. Constructing content, databases, and promotional materials contributes to the growth of digital literacy. The use of social media for marketing purposes has the potential to expand the target audience beyond what could be attained through traditional channels of communication..
Violence Case Reporting and Information Service Application to Support the PPKPT Task Force Program Imam Ajie Pradana; Arfhan Prasetyo; Instianti Elyana; Rangga Ramadhan Saelan
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 2 (2026): JISAMAR (May 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i2.2408

Abstract

The increasing incidence of violence within higher education institutions necessitates the implementation of a responsive mitigation system in accordance with Permendikbudristek Nomor 55 Tahun 2024. This study aims to design a web-based information service application for the Task Force for the Prevention and Handling of Violence in Higher Education (PPKPT) at Universitas Nusa Mandiri. The development process adopts a structured approach consisting of several stages, namely planning, design, programming, and testing. The Extreme Programming (XP) method is implemented to provide flexibility in mapping various forms of violence. The system integrates key features, including a secure online complaint form, educational content and activity publication, as well as policy information services. System testing is conducted through performance testing using Apache JMeter, User Acceptance Testing (UAT), and System Integration Testing (SIT). The performance testing results indicate an average access success rate of 90%, with an average response time of 248 milliseconds. The UAT results confirm that the system is capable of facilitating anonymous and efficient reporting. This study concludes that the application enhances the accessibility of Task Force services while ensuring the security of reporters’ data within the campus environment, thereby improving the overall reach and effectiveness of PPKPT services.
Co-Authors Arfhan Prasetyo Eulin Karlina Fera Nelfianti Imam Ajie Pradana Nurzalinar Joesah Rangga Ramadhan Saelan Rini Martiwi