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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Intan Awalia
Universitas Singaperbangsa Karawang Jawa Barat
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Strategi Komunikasi Pemasaran Lazatto Unsika 2 Dalam Mempromosikan Produk Kepada Konsumen Intan Awalia; Fardiah Oktariani Lubis; Made Panji Teguh Santoso
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.099 KB) | DOI: 10.47467/dawatuna.v3i1.2559

Abstract

\\\\This study aims to analyze the marketing communication strategy used by Lazatto Unsika 2, in promoting its products to consumers. The development process of globalization was initially marked by advances in information and communication technology, which gradually increased rapidly until finally humans were increasingly spoiled by all existing technology. Likewise in the culinary business world, the promotion and transaction process is easier and more practical to do with digital technology. This has led to an increase in consumer interest in culinary products, and has made the culinary industry one of the most profitable industries and has led to more and more entrepreneurs in this field. The results showed that the marketing communication strategy carried out by Lazatto Unsika 2 in promoting products to its customers in Karawang was very well done. The messages and information conveyed by Lazatto Unsika 2 in increasing customer interest in Karawang are carried out with various interesting and unique promos. The promotion process was also quite successful in attracting a lot of customer interest. Keywords: Strategy; Marketing Communication; Promotion
Co-Authors Lubis, Fardiah Oktariani Made Panji Teguh Santoso