Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen USNI
Lucy Nancy `Simatupang
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK LAMER PADA MALL METRO PACIFIC PLACE Lucy Nancy `Simatupang; Bernadet Kuswinar
Jurnal Manajemen Vol 2 No 1 (2017): Volume 2 No 1 Tahun 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.813 KB) | DOI: 10.54964/manajemen.v2i1.100

Abstract

The problem in this study wanted to find out the factors that can influence about quality of the product, price, promotion for purchasing decisions of customers in buying cosmetics Lamer at the Metro Mall Pacific Place. The data collected using the formula Roscoe with spread 80 respondents which is Lamer cosmetics customers. Metodology this research is causal relations with test validity, reliability test, test, test the classical asumption corelletion, multiple linear regression, t-test, F-test, and determinants. Based on the results of research partially known that Product quality( X1), Price (X2), Promotion (X3) decision to purchase cosmetics Lamer. The quality of the Product, Price, Promotion of the simultaneous effect on purchasing decisions.
Co-Authors Bernadet Kuswinar