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All Journal Jurnal Aplikasi IPTEK Indonesia Journal of Technology, Mathematics and Social Science (J'THOMS)
Diska Romadona Putra
Universitas Singaperbangsa Karawang
Aerospace Engineering Humanities Computer Science & IT Education Engineering Social Sciences Other

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Analisis Penerapan Aplikasi Ovo Menggunakan Model UTAUT 3 Pada Pengguna Diska Romadona Putra; Diana Supelti; Abdul Yusuf
Jurnal Aplikasi IPTEK Indonesia Vol 6, No 1 (2022)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/4.16473

Abstract

Perkembangan fintech di Indonesia semakin tinggi karena dapat memudahkan transaksi yang dilakukan manusia. OVO merupakan salah satu digital payment yang berkembang di Indonesia. Untuk mengetahui bagaimana penerimaan masyarakat terhadap aplikasi OVO peneliti menguji fenomena ini menggunakan model penelitian UTAUT 3. Penelitian ini menggunakan analisis data kuantitatif berupa analisis jalur dengan menggunakan software SmartPLS. Hasil dari penelitian ini menyatakan bahwa Performance Expectancy dan Social Influence, memiliki hubungan yang negatif dan tidak signifikan terhadap Behavior Intention. Effort Expectancy, Facilitating Condition, Price Value dan Personal Innovativeness memiliki hubungan yang positif dan tidak signifikan terhadap Behavior Intention. Hedonic Motivation, Habit memiliki hubungan yang positif dan signifikan terhadap Behavior Intention. Facilitating Condition memiliki hubungan yang negatif dan signifikan terhadap Use Behavior. Habit dan Behavior Intention memiliki hubungan yang positif dan signifikan terhadap Use Behavior. Personal Innovativeness memiliki hubungan yang positif dan tidak signifikan terhadap Use Behavior. 
ANALISIS PENERAPAN APLIKASI OVO MENGGUNAKAN MODEL UTAUT 3 PADA PENGGUNA Diska Romadona Putra; Diana Supelti; Abdul Yusuf
Journal of Technology, Mathematics and Social Science Vol 1, No 2 (2022): JURNAL J'THOMS
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j'thoms.v1i2.2513

Abstract

Abstract: The development of fintech in Indonesia is getting higher because it can facilitate transactions made by humans. OVO is one of the digital payments that is developing in Indonesia. This research was conducted to find out how the public's acceptance of the OVO application by testing the phenomenon using the UTAUT 3 research model. This study used quantitative data analysis in the form of path analysis using SmartPLS software. As for this study, researchers distributed questionnaires and got 56 respondents. The population of this study were users of the OVO application and the sampling technique used simple random sampling and then 56 respondents were obtained. The results of this study found that facilitating conditions, hedonic motivation and habits have a significant influence on behavioral intentions. Then habits and behavioral intentions were found to have a significant influence on usage behavior. Hedonic motivation is the only variable that has an indirect effect on usage behavior through behavioral intentions.Keywords: Fintech; Digital Payment; UTAUT 3; OVO; SmartPLS
Co-Authors Abdul Yusuf Diana Supelti