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All Journal International Journal of Artificial Intelligence Research Jurnal Terapan Ekonomi dan Bisnis (JTEB)
Siska Maryunitasari
Universitas Muhammadiyah Ponorogo
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering

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ONLINE IMPULSE BUYING; FACTORS EFFECT OF IMPULSIVE SYSTEM STIMULI AND ORGANISM Siska Maryunitasari; Adi Santoso; Naning Kristiyana
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.750

Abstract

This study aims to explore the factors that influence impulse buying behavior on social commerce platforms caused by review quality, source credibility, and observational lierning which are mediated by positive effects. The population of this study is consumers on social commerce platforms. A total sample of 318 respondents. This research method is path analysis with analysis tools using the statistical software AMOS 24. This research found that review quality and source credibility had no effect on the positive effect, but observational lierning had a significant effect on the positive effect. The results of this research also found that review quality, source credibility, and positive effect affected impulse buying behavior, but observational lierning had no significant effect on impulse buying behavior. Furthermore, the positive effect can mediate the relationship between observational lierning and impulse buying behavior, but cannot mediate between review quality, and source credibility on impulse buying behavior. Marketers to increase impulsive buying behavior must create a positive effect on consumers and must also pay attention to review quality, source credibility, and observational lierning because these three things can increase impulsive buying behavior. So that should be the full attention of the company. The results of this study have a novelty that can be used to extend theoretical research. Research with this new research model also reveals the understanding that social interaction can motivate impulsive buying behavior. Meanwhile, this research also discusses the effects of mediating variables.
Strategi Pembentukan Etos Kerja dan Kedisiplinan dalam Upaya Peningkatan Kinerja Karyawan Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Magetan Bagas Meiwan Adhi Pradana; Siska Maryunitasari; Alfredo Lutviansyah; Wahna Widhianingrum
Jurnal Terapan Ekonomi dan Bisnis Vol 3 No 1 (2023): Maret
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/jteb.v3i1.6756

Abstract

Strategi Manajemen Sumber Daya Manusia ialah suatu rangkaian keputusan dan tindakan yang digunakan untuk merumuskan dan melaksanakan strategi yang diperlukan dalam instansi untuk mencapai tujuan organisasi. Dengan adanya strategi tersebut diharapkan mampu mempermudah proses tercapainya tujuan organisasi. Peningkatan kinerja karyawan adalah suatu proses untuk meningkatkan kemampuan kerja, ketrampilan kerja, maupun prestasi kerja karyawan yang dapat dilakukan dengan berbagai cara atau strategi yang ditetapkan oleh instansi. Pembentukan etos kerja dan pendisiplinan karyawan yang merupakan suatu kegiatan yang dilakukan oleh instansi BPBD Kab. Magetan dalam peningkatan kinerja karyawannya. Salah satu cara yang dilakukan oleh BPBD Kab. Magetan dengan cara mengadakan kegiatan pelatihan rutin dan apel pagi setiap harinya. Dengan adanya peningkatan kinerja karyawan maka akan menciptakan kualitas pelayanan terhadap masyarakat yang semakin baik.
Co-Authors Adi Santoso Alfredo Lutviansyah Bagas Meiwan Adhi Pradana Naning Kristiyana Wahna Widhianingrum