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Ari K. Christian
Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Indonesia
Economics, Econometrics & Finance Other

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Perbandingan brand equity produk sabun pembersih wajah merek pond’s dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda Ari K. Christian; J. Kuleh; Saida Zainurossalamia ZA
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1196

Abstract

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysis technique used is different from the mean test with paired samples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness,  Brand Association, Perceived   Quality,    Brand Loyalty.
Co-Authors J. Kuleh ZA, Saida Zainurossalamia