Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Mulawarman (JIMM)
J. Kuleh
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
The Investigation Candidat Image, Social Media, and Candidat Knowledge on Intention to Vote and Decision to Vote Milenial Voter's Precidential Election 2024 on Samarinda City Adella Dara Ferlita; Zainal Abidin; J. Kuleh
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5196

Abstract

The purpose of this study was to analyze and prove the influence of the influence of Vote Intention on Voter's Behavior Decision on Millennial Voter's Presidential election 2019 in East Kalimantan. And this study uses a survey method with 200 samples scattered in three urban areas in the province of East Kalimantan (Kota Samarinda, Kota Balikpapan, Kabupaten Kutaikartanegara) with the sampling technique Accidental Sampling Method. Respondents were only interviewed once when meeting (cross section). Data from respondents (Primary Data) are then tabulated and tested using statistical methods. Data is collected using research aids (questionnaires). The results of the study after statistical tests using SEM-AMOS version 5.0 showed that the following results Candidate Image, Social Media, and Candidate Knowledge has significantly affected on Intention to Vote. Candidate Image, Social Mdia, has not significantly affected onVote Intention, Vote Intention was significantly affected Voter's Behavior Decision on Millennial Voter's Presidential election 2024 in Samarinda City
The Effect of Electronic Word of Mouth Communication and Website Quality on Purchase Decisions through Trust as a Mediation Variable at Ruparupa.Com in Samarinda Bagas Wicaksono Ihsan; Zainal Abidin; J. Kuleh
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5119

Abstract

Along with the significant growth of internet users, online shopping has become an alternative for consumers to get the products they want. Various e-commerce competitively attract the attention of consumers such asruparupa.com. This study aims to analyze the effect of electronic word of mouth and website quality on purchase decisions either directly or through online trust mediation. This study took 65 consumers in Samarinda. Determination of the sample by purposive sampling technique. Data were collected through questionnaires and analyzed using partial least squares. The results of the analysis show that electronic word of mouth and website quality have a significant effect on online trust and purchase decisions. The study explains that online trust is able to play an intervening variable between electronic word of mouth and website quality on online trust and purchase decisions.
Pengaruh citra merek, kualitas produk, dan word of mouth terhadap keputusan pembelian smartphone iphone di kota samarinda Asri Ayu; J. Kuleh; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 4 (2018): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i4.2218

Abstract

Tujuan dari penelitian ini adalah untuk Menganalisis Pengaruh Brad Image, Kualitas Produk dan World Of Mouth pada Keputusan Pembelian Smartphone Iphone di Kota Samarinda. Analisis yang digunakan dalam penelitian ini adalah Regresi Berganda. Hasil analisis menunjukkan bahwa Citra Merek berpengaruh positif dan tidak signifikan terhadap Keputusan Pembelian Smartphone Iphone secara negatif dan tidak signifikan terhadap Keputusan Pembelian Smartphone Iphone di Kota Samarinda. 
Pengaruh experiential marketing dan percived quality serta advertising terhadap keputusan pembelian produk kosmetik wardah Anshella Ismi; J. Kuleh; Sri Wahyuni
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 4 (2018): November
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i4.1870

Abstract

Anshella Ismi, 2017, Pengaruh Experiential Marketing dan Perceived Quality and Advertisings terhadap keputusan pembelian produk kosmetik Wardah (Studi Kasus mahasiswa dari Fakultas Sosial dan Politik, Universitas Mulawarman). Penasihat I: Jusuf Kuleh dan Penasihat II: Hj. Sri Wahyuni. Tujuan dari penelitian ini adalah untuk mengetahui apakah Variabel Experiential Marketing dan independen Perceived Quality and Advertising memiliki pengaruh terhadap variabel dependen terhadap keputusan pembelian produk kosmetik Wardah. Teknik pengambilan sampel dengan metode judgment sampling. Analisis menggunakan metode asumsi klasik, uji F dan uji T. Kesimpulan dari penelitian ini adalah Experiential Marketing, Perceived Quality, dan Advertising berpengaruh terhadap keputusan pembelian Wardah Cosmetic Product. 
Pengaruh atribut supermarket dan motif belanja hedonik terhadap loyalitas konsumen melalui motif belanja utilitarian pada supermarket giant ekspress Maria Kristina; Syarifah Hudayah; J. Kuleh
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 3, No 1 (2018): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v3i1.1165

Abstract

The purpose of this study was to determine how much influence indicator supermarket attribute (the atmosphere, the location, facilities, service salesman, merchandise) and hedonic shopping motives together on customer loyalty through a utilitarian shopping motives variables. How to create customer loyalty is high with attention to the motive of shopping from a consumer who wants to shop at Giant supermarket Ekspress. Where this research using an analysis tool Partial Least Square.  Supermarket attribute positive effect on Motive Shopping Ultilitiran. This is evidenced by the results of the original value estimete LS sample amounted to 0,311 with significance below 5% showed with 3,646 tstatistik greater than t-table value of 1.962. LS estimete original sample value is equal to 0227 with significantly below 5% as indicated by the value of the T-statistic greater than 2742 t-table value of 1.962. The value of the original sample positive estimate indicates that hedonic shopping motives positive effect on Motive Shopping Ultilitiran LS estimete original sample value is equal to 0557 with significantly below 5% as indicated by the value of the T-statistic greater than 8336 t-table value of 1.962. The value of the original sample positive estimate indicates that the motive of shopping ultilitiran positive effect on customer loyalty. Estimete original sample value is equal to 0173 with significantly below 5% as indicated by the value of the T-statistic greater than 3,162 t-table value of 1.962. The value of the original sample positive estimate indicates that the attribute Supermarket positive effect on customer loyalty.
Analisis komparatif kepuasan konsumen pada variabel, produk dan harga terhadap produk pengankutan merek mitshubisi t120ss dan suzuky carry di samarinda Methodius Ardiyanto; J. Kuleh; Asnawati Asnawati
AKUNTABEL Vol 13, No 1 (2016): April
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.555 KB) | DOI: 10.30872/jakt.v13i1.1170

Abstract

Aimed of research it to know the existence of consumer’s satisfaction differences buyer at the same time using Suzuki Carry and Mitsubishi Colt based on service, product and price. From the result of data analysis and calculation were obtained the result of t-test of consumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt. If both of them are analyzed based on service, product and price, the result of the analysis equal to 3,378 and 3,403. While based are seen based on service, the t-test value is -3,017 and based on product,the value is 4,194 and also based on price t-test value is -1,192. From the result of research obtained that there are differences of consummer’s satisfaction using Suzuki Carry and Mitsubishi Colt based on product and service. Whereas, based on price variable, there’s not differences of consumer’s satisfaction. On the whole, from costumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt, and after all of the observed what we had done,the conclusion of the hypotesis what we made is denied.Keyword: Research Obtained that There are Differences of Consummer’s
Pengaruh harga, kualitas produk dan citra merek (brand image) terhadap keputusan pembelian mobil toyota kijang innova di samarinda Irmalisa Irmalisa; Suharno Suharno; J. Kuleh
JURNAL MANAJEMEN Vol 8, No 1 (2016): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i1.1184

Abstract

The purpose of this research was to analyze the factors that have influences toward consumers in the making of purchasing decision. The independent variables of this research consist of Price (X1), Product Quality (X2) and Brand Image (X3). The dependent variable is the car purchasing decisions of Toyota Kijang Innova in Samarinda. The sample used in this research consist of 50 respondents that chosen by Accidential Sampling technique. This research employs multiple regressions. The result of multiple regression is as follows Y =  0,240 + 0,128X1 + 0,331X2 + 0,486X3. Based on the F test and t test, the results obtained that the variable price, product quality and brand image has a positive and significant impacton purchasing decisions. In this research obtained the coefficient of determination (R2) as big as 0,797 which means that the model coefficient of determination is good. This indicates that 79,70% of consumer car purchasing decisions of Toyota Kijang Innova in  Samarinda influenced by the variation of the three independent variables are the price, product quality and brand image. While the remaining 20,30% is influenced by other variables that not investigated.Keyword: Price, Product Quality, Brand Image, Purchasing Decisions 
Perbandingan brand equity produk sabun pembersih wajah merek pond’s dengan biore pada mahasiswa fakultas keguruan dan ilmu pendidikan universitas mulawarman samarinda Ari K. Christian; J. Kuleh; Saida Zainurossalamia ZA
JURNAL MANAJEMEN Vol 8, No 2 (2016): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v8i2.1196

Abstract

This research aim to know the comparison of brand equity between facial wash product brand ponds with biore. Data analysis technique used is different from the mean test with paired samples. Based on the result of the study, it was found that difference between facial wash brand ponds with biore. Of the four indicators that make up the brand equity, ponds is superior to the biore. Additionaly the Biore expected to increase four indicator shaper brand equity in order to become a top brand of facial wash product.Keyword: Brand Equity, Brand Awareness,  Brand Association, Perceived   Quality,    Brand Loyalty.
Pengaruh Atribut Supermarket dan Motif Belanja Hedonik terhadap Loyalitas Konsumen pada Supermarket Foodmart Lembuswana Samarinda Slamet Ariyadi; Suharno -; J. Kuleh
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 1, No 3 (2016): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v1i3.702

Abstract

In this study, researchers used a sample size of between 10-25 times the number of independent variables. Ferdinand (2005: 74). Therefore, based on this formula, the number of samples required in this study is 2 x 25 = 50 respondents. The analytical method used is multiple linear regression analysis. Based on F test Simultaneous, independent variables that attribute supermarket and hedonic shopping motives are jointly (simultaneously) significantly affects the dependent variable that consumer loyalty Foodmart supermarket LembuswanaSamarinda, while based on partial t test (respectively) Independent variables: attribute significant impact supermarket customer loyalty Foodmart supermarket Lembuswana Samarinda and hedonic shopping motives significant effect on consumer loyalty Foodmart supermarket LembuswanaSamarinda.Keywords: Product Quality, Brand Image, Consumer Brand Loyalty
Co-Authors Adella Dara Ferlita Anshella Ismi Ari K. Christian Asnawati Asnawati Asri Ayu Bagas Wicaksono Ihsan Irmalisa Irmalisa Maria Kristina Methodius Ardiyanto Slamet Ariyadi Sri Wahyuni Suharno - Suharno Suharno Syarifah Hudayah ZA, Saida Zainurossalamia Zainal Abidin