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All Journal Jurnal Manajemen Kompeten
Irvan Baskara
Universitas Malahayati
Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUK REI OUTDOOR GEAR DI BANDAR LAMPUNG Irvan Baskara; Lestari Wuryanti; Iing Lukman
Jurnal Manajemen Kompeten Vol 5 No 2 (2022): Jurnal Manajemen Kompeten
Publisher : Sekolah Tinggi Ilmu Ekonomi Rahmaniyah Sekayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.572 KB) | DOI: 10.51877/mnjm.v5i2.275

Abstract

This study aims to test and prove the factors affecting decision to purchase rei outdoor gear product in Bandar Lampung. Thepopulation in this study is the sales volume of rei outdoor gear product in Bandar Lampung from 2017-2018 amounting to 30.484 .sales of sampling methods using purposive sampling with a number of respondent 400 people. sampling criteria, namely consumers who have purchased rei outdoor gear product in Bandar Lampung. The variables used are as many as 5 variables. The test equipment used was a partial tes. Test result show that.a) the store atmosphere variable has no effect on purchasing decision. b) Locaton variables do not affect purchasing decision. c) Motivation variable does no affect purchasing decisions. d) Perception variable does not affect purchasing decisions. e) Product quality variable does not affect the purchase decision.
Co-Authors Iing Lukman Lestari Wuryanti