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All Journal KEUNIS BANGUN REKAPRIMA
Aris Sunindyo, Aris
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering Other

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ANALISIS PENGARUH STRATEGI EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT BANK TABUNGAN NEGARA (PERSERO) TBK KANTOR CABANG SEMARANG Sari, Nur Fitria; Sunindyo, Aris; Kodir, Moch. Abdul
KEUNIS Vol. 10 No. 1 (2022): JANUARY 2022
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6981.25 KB) | DOI: 10.32497/keunis.v10i1.3085

Abstract

This research”™s goal is to analyze the variable of experiental marketing”™s impact which include sense, feel, think, act, and relate regarding its relationship with saving customers”™ loyalty of PT Bank Tabungan Negara (Persero) Tbk Semarang Branch Office, which was done partially and simultaneously. Quantitative cause applied research was done using primary and secondary data, in which the former done using questionnaires with nonprobability sampling techniques applied with 100 respondents collected. The number of respondents were counted based on the calculation of lemeshow formula. While for the analytical methods, validity, reliability, and classic assumption tests were applied. For analysing the model, linear regression analysis was applied using t-test, F-test, and coefficient determination to test the hypotheses. As a result, sense, feel, and act variables have significant effect on savings customers”™ loyalty partially. On the other hand, relate and think variables have insignificant effect on savings customers”™ loyalty partially. All in all, the F-test shows that the variables have significant effect on savings customer”™s loyalty.
ANALISIS KEBUTUHAN NASABAH ATAS FITUR APLIKASI BIMA MOBILE PADA PT BANK PEMBANGUNAN DAERAH JAWA TENGAH Damayanti, Hamida; Sunindyo, Aris; Wahyuni, Mirasanti
KEUNIS Vol. 11 No. 1 (2023): JANUARY 2023
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/keunis.v11i1.3750

Abstract

Intense market competition can affect customer responses to bank performance. Bank need customer responses to their products or services so that they can be used as material for evaluation and improvement in the future. Customer needs continue to change and increasingly diverse in line with development in the world and technology, so companies must be able to meet the needs desired by customers. The purpose of this research is to determine customer responses to the current Bima Mobile service and customer needs for the availability of Bima Mobile application features. In this research the descriptive statistical measurement used is the mean of customer response data and customer needs which have been arranged in a frequency distribution table. The analysis results show that the lowest indicator on the customer response component is occupied by the feature availabilityr, while the highest is application display. For the customer needs component, the analysis results show that the lowest indicator is the availability of the donation payment feature and the highest is the availability of the electricity payment feature. The company can take steps to follow up on customer responses to the features avaibility indicator that occupies the lowest position, by developing the Bima Mobile application features availability according to customer needs.
ANALISIS PENGARUH KUALITAS PELAYANAN TELLER TERHADAP KEPUASAN ANGGOTA PADA BMT POLIDANA POLITEKNIK NEGERI SEMARANG Sunindyo, Aris
KEUNIS Vol. 9 No. 1 (2021): JANUARI 2021
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2776.852 KB) | DOI: 10.32497/keunis.v9i1.2156

Abstract

This study aims to examine the quality of teller service which consists of tangibles, reliability, responsiveness, assurance, and empathy of member satisfaction by saving at Baitul Maal Wat Tamwil (BMT) Polidana Semarang State Polytechnic. The data used are primary data in the form of questionnaires' distribution to BMT members. The data used are primary data which are distributed through questionnaires to BMT members. This study used 100 members of the BMT Polidana as a sample. The data analysis tool used multiple regression analysis with SPSS 21. The results showed that tangibles, reliability, responsiveness and assurance had a significant effect on member satisfaction in saving at BMT Polidana State Polytechnic Semarang while empathy (empathy) does not have a significant effect on member satisfaction in saving at BMT Polidana Semarang State Polytechnic
Co-Authors Damayanti, Hamida Fajria, Rola Nurul Kodir, Moch. Abdul Kusmargiani, Ida Savitri Mirasanti Wahyuni, Mirasanti Nugraha, Nyata Prihatiningsih Sari, Nur Fitria