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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Yaktiworo Indriani
Department of Agribusiness, University of Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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PERILAKU KONSUMEN KERIPIK PISANG LUMER MELTE VANANA DI KOTA BANDAR LAMPUNG Bayu Saputra; Yaktiworo Indriani; Yuliana Saleh
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 10, No 4 (2022)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v10i4.6712

Abstract

This study aims to determine attitudes, satisfaction, and loyalty to purchasing Melte Vanana melted banana chips at CV Vanana Jaya Sinergi. This research is placed in Bumi Manti Street number II, LK II, Kampung Baru Village, Labuhan Ratu District, Bandar Lampung City chosen purposively. The number of samples in this study is 50 people selected by the non-probability sampling method. Research data is analyzed descriptively and qualitatively by Fishbein Multi-attribute Model, Consumer Satisfaction Index (CSI), and loyalty pyramid.  Results of the research known that consumers who became respondents in this study were 44 people (88%) aged 17-25 years and the majority were male. The highest level of consumer education is senior high school, with as many as 42 people (84%).  Most consumers' income or stipend (44%) is less than IDR500.000 per month.  Study results indicated that the consumer attitude score for Melte Vanana melted banana chips at CV Vanana Jaya Sinergi was 188.46 in the good category.  Consumer satisfaction with Melte Vanana melted banana chips at CV Vanana Jaya Sinergi was in the very satisfied criteria, with which score is 85.41. Consumers’ loyalty to Melte Vanana's melted banana chips was categorized as liking the brand (90%) at the loyalty pyramid level. Keywords: Attitude, banana chips, customer behavior, loyalty, satisfaction.  
PERILAKU MAHASISWA UNIVERSITAS LAMPUNG TERHADAP MINUMAN KEKINIAN BERTOPING BOBA DI KOTA BANDAR LAMPUNG Messyah Karlindah; Yaktiworo Indriani; Teguh Endaryanto
Jurnal Ilmu-Ilmu Agribisnis Vol 11, No 2 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i2.6713

Abstract

This study aimed to analyze the behavior of Lampung University students toward contemporary drinks with boba toppings in Bandar Lampung City. This research was conducted at the University of Lampung using a survey method, in which samples were drawn by purposive sampling technique. The research samples were 100 students from the University of Lampung who bought boba drinks in Bandar Lampung City and had made purchases at least twice during the last month. The data of this study was analyzed by descriptive statistics analysis and multiple linier regressions. Data collection was carried out from May to October 2022. The results showed that students bought boba topping drinks because they have already liked the taste. The flavor variant that students bought the most was the brown sugar flavor variant.  The average number of purchases based on flavor variant was 3 cups/month.  The average frequency of purchases in the last month was 1 to 5 cups/student/month with an average monthly expenditure of IDR77,120.00. Complementary food of boba drinks, income and tastes were significantly affected on the number of purchases of boba drinks by students.Key words:boba drink, expenditure, flavor, purchase
KINERJA AGROINDUSTRI KERIPIK PISANG DI KECAMATAN TANJUNG RAJA KABUPATEN LAMPUNG UTARA Deta Delima; Yaktiworo Indriani; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 11, No 3 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i3.6736

Abstract

 This research aims to analyze the procurement of raw materials, processing, profits and marketing of banana chips in Tanjung Raja District, North Lampung Regency. The research method used is a case study by determining the research location purposively at the Siti, Farida and Giyarti Agroindustry. Data collection was obtained through observation and interviews using questionnaires collected from May to June 2022 at the Siti, Farida and Giyarti Banana Chips Agroindustry. Data analysis was carried out using qualitative descriptive analysis (processing analysis and marketing mix analysis) and quantitative descriptive analysis (EOQ, FIFO and profit analysis). The research results showed that the optimal amount of banana inventory based on the EO method at the Siti, Farida and Giyarti Agroindustry were 63.56 kg, 50.67 kg, 44.33 kg with an ordering frequency of 95 times. The final inventory value of bananas based on the FIFO method at the three Agro-industries in 2021 were IDR 8,853,000.00, IDR 2,298,000.00 and IDR 2,940,000.00, respectively. The processing processes at the three agro-industries include peeling, slicing, frying, draining, cooling, adding flavoring powder and packaging. The marketing mix at the three Agro-industries applies product, price, place, promotion, human resources, process and physical evidence. Profit per production at Siti, Farida and Giyarti Agroindustry respectively amounted to IDR 8,942,657.75; Rp. 2,958,631.94; and IDR 1,842,164.58 with a selling price per 200 grams of IDR 12,000 at Siti Agroindustry and IDR 10,000 at Farida and Giyarti Agroindustry. Key words: EOQ, FIFO, marketing mix, processing and profit
SIKAP, KEPUASAN DAN LOYALITAS KONSUMEN SUSU SEGAR YU-ONE MILK DI KOTA BANDAR LAMPUNG Ayu Aulia Fitri; Yaktiworo Indriani; Erlina Rufaidah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.7746

Abstract

This research aims to determine the attitudes, purchasing patterns, satisfaction, and loyalty of fresh milk consumers of Yu-One Milk at Jalan Sultan Agung, Way Halim, Kedaton District of Bandar Lampung City.  The research method is a survey.  The number of respondents in this research are 60 people, selected by non-probability sampling technique, namely accidental sampling.  The research data are analyzed by quantitative descriptively using the Fishbein multi-attribute model, Customer Satisfaction Index (CSI) and the loyalty pyramid. Data collection was carried out in October-November 2022.  The results showed that the consumers’ attitude toward multi-attribute of Yu-One Milk fresh milk was in the good category, in which score was 181.72 and the most favored attribute by consumers was friendliness services. Most of Yu-One Milk consumers (25%) bought fresh milk with chocolate flavor variants.  The average frequency of purchasing Yu-One Milk fresh milk was twice per month with a purchase expenditure of IDR 51,883.00/month.  The average purchases amount of Yu-One Milk fresh milk was 1,377 ml/month with the purpose of purchasing to eliminate hunger/thirst (46.67%).  Yu-One Milk fresh milk consumer satisfaction was in the very satisfied category with a CSI value of 83.61.  Yu-One Milk consumer loyalty was quite good in the form of an inverted pyramid.  The switcher buyer value was 46.67%, the habitual buyer value was 48.83%, the satisfied buyer value was 90.00%, the liking the brand value was 86.67% and the committed buyer value was 83.33%.  Keywords: attitude, consumer loyalty, fresh milk, purchase pattern, satisfaction.
ANALISIS PERILAKU KONSUMEN DIEVHA CAFÉ DI KECAMATAN SUMBER JAYA KABUPATEN LAMPUNG BARAT Putri Ayu Muslimah; Yaktiworo Indriani; Rabiatul Adawiyah
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 12, No 1 (2024)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v12i1.8105

Abstract

This research aims to analyze decision making, attitude, satisfaction and customer loyalty of Dievha Café in Sumber Jaya District, West Lampung Regency.  The method used in this research is a survey method by conducting direct interviews using questionnaires to 60 respondents who have made at least 2 purchases during the last 3 months and are at least 17 years old.  Data collection was carried out in January-February 2023.  The Data are analyzed descriptively using Fishbein's multiattributes, Customer Satisfaction Index (CSI), and loyalty pyramid.  The results of this research showed that the first reason consumers buying were because they wanted to try the products, they got the location information from their friends and their main consideration for purchases was the taste.  The consumers would switch to other menus when the product was run out and they decided to buy themselves on purpose.  All of the consumers were interested in repurchases and 63.33 percent of them were satisfied.  From the analysis of Fishbein’s  multiattributes showed the score was 136.95 or in a good category.  The most preferred attribute was taste with score of 18.13, followed by the location attribute and the employee service attribute.  The level of consumer satisfaction on Dievha Café products obtained a value of 82.77 percent or categorized as very satisfied with the highest score attribute was the taste.  The level of consumer loyalty to Dievha Café based on the loyalty pyramid analysis was in the satisfied buyer category (73.33%), followed by liking the brand (71.67%), committed buyer (70.00%), switcher buyer (40.00%), and habitual buyer (36.67%).Keywords: coffee shop, consumer attitudes, decisions making, loyalty, satisfaction. 
Co-Authors Adia Nugraha Ayu Aulia Fitri Bayu Saputra Deta Delima Erlina Rufaidah Messyah Karlindah Putri Ayu Muslimah Rabiatul Adawiyah Teguh Endaryanto Yuliana Saleh