Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Messyah Karlindah
Jurusan Agribisnis Fakultas Pertanian Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERILAKU MAHASISWA UNIVERSITAS LAMPUNG TERHADAP MINUMAN KEKINIAN BERTOPING BOBA DI KOTA BANDAR LAMPUNG Messyah Karlindah; Yaktiworo Indriani; Teguh Endaryanto
Jurnal Ilmu-Ilmu Agribisnis Vol 11, No 2 (2023)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v11i2.6713

Abstract

This study aimed to analyze the behavior of Lampung University students toward contemporary drinks with boba toppings in Bandar Lampung City. This research was conducted at the University of Lampung using a survey method, in which samples were drawn by purposive sampling technique. The research samples were 100 students from the University of Lampung who bought boba drinks in Bandar Lampung City and had made purchases at least twice during the last month. The data of this study was analyzed by descriptive statistics analysis and multiple linier regressions. Data collection was carried out from May to October 2022. The results showed that students bought boba topping drinks because they have already liked the taste. The flavor variant that students bought the most was the brown sugar flavor variant.  The average number of purchases based on flavor variant was 3 cups/month.  The average frequency of purchases in the last month was 1 to 5 cups/student/month with an average monthly expenditure of IDR77,120.00. Complementary food of boba drinks, income and tastes were significantly affected on the number of purchases of boba drinks by students.Key words:boba drink, expenditure, flavor, purchase
Co-Authors Teguh Endaryanto Yaktiworo Indriani