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All Journal Khazanah: Jurnal Studi Islam dan Humaniora Islamic Business and Finance (IBF) Musyarakah: Journal of Sharia Economics (MJSE)
Lisda Aisyah
Insitut Agama Islam Darussalam Martapura
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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A CONVERGENCE IN A RELIGION COMMODIFICATION AND AN EXPRESSION OF PIETY IN HALAL CERTIFICATION Zulfa Makiah; Noorhaidi Hasan; Lisda Aisyah; Ali Sodiqin
Khazanah: Jurnal Studi Islam dan Humaniora Vol 20, No 2 (2022)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/khazanah.v20i2.7113

Abstract

The relationship among globalization, modernity, the escalation of religiosity in Southeast Asia, and capitalism cause halal trend consumption raising. The phenomenon of halal certification in Indonesia is interpreted by scholars in myriads of thoughts. Some scholars describe it as a form of religion commodification with more profit oriented, rather than referring to Islamic values or the philosophy of the halal concept. The Islamic symbols are used as trading commodities or marketing goods. The other scholars interpret the issue as an effort to manifest the religious teaching and an expression of piety. Halal certification is a diffusivity phenomenon of sacred (concept of halal, piety) with profane thing (trade and commodification). The existence of halal certification in Indonesia is urgent owing to the inability to control the escalation of products distribution in the domestic market as a result of the food technology, technological engineering, biotechnology and biological chemical processes developments. Moreover, the condition of Muslim in Indonesia and one of the expression of piety is by consuming halal products. Anthropological studies indicate that the character of religious people is always destined to seek and ensure that what is consumed does not hinder their intimacy with God because purity and impurity is important for religious people regarding to the supernatural presence. In fact, there is a contiguity between commodification and an expression of piety in halal certification. It could be interpreted simultaneously to find the convergence. The importance of supervising the halal certification validation agency and the creation of legal verdict must be proceed.
Analisis Product Quality, Price dan Sertifikasi Halal terhadap Keputusan Pembelian Produk Kecap Manis Cap Nasional Zaki Mubarak; Rizka Amalia; Lisda Aisyah
ISLAMIC BUSINESS and FINANCE Vol 4, No 1 (2023): ISLAMIC BUSINESS and FINANCE
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ibf.v4i1.20386

Abstract

The background of this research is that it is currently known that “Nasional” brand Soy Sauce is not very well known and we rarely find promotions through television media, but the level of sales of Nasional soy sauce in second place after ABC soy sauce, thus making researchers interested in conducting research and proving what factors influence the buyer's decision by using several variables, that is product quality, price, and halal labeling. This type of research is survey research and uses a quantitative approach with data collection methods: observation, questionnaire, and documentation. While data collection techniques used are primary data and secondary data. The results of the study indicate that the product quality variable, the price, and the halal labeling are able to explain the purchasing decisions variable of 52.1% and the remaining 47.9% explained by other variables outside the research. Partially, the product quality variable (X1) does not affect purchasing decisions. The price (X2) and the halal labeling variables (X3) have an effect on purchasing decisions. Meanwhile, simultaneously, the product quality (X1), the price (X2), and the halal labeling variables (X3) haveas an effect on the purchasing decisions.Keywords: Product Quality, Price, Halal Labeling, Purchasing Decisions. 
Pengaruh Brand Image dan Product Design Terhadap Keputusan Pembelian Hijab Ayu Di Kota Banjarmasin Lisda Aisyah
Musyarakah: Journal of Sharia Economic (MJSE) Vol 3, No 1 (2023): April
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.571 KB) | DOI: 10.24269/mjse.v12i1.6687

Abstract

This research was conducted to see the values, tastes and lifestyles that must be fulfilled by consumers, namely the need for clothing because it is the primary need of an individual. Design products that are described in a middle and upper market certainly have their own value in terms of buying and selling which makes a product have wartość in increasing consumer satisfaction. A good brand image will greatly affect the continuity of a company as well as its products so that they can survive and be loved in the market. Consumers are aware of their needs and desires that consumers want to fulfill, they will seek information by conducting product research to meet their needs. This study used 100 respondents. as a research sample and the sample determination technique uses the przypadkowego pobieerania próbek method, the analytical method used is the quantitative analysis method which includes validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing through t-test, F test, and test the coefficient of determination (test R2). Data that has fulfilled the validity test, reliability test, and classic assumption test were processed using SPSS software version 23, resulting in the following regression equation: Y = 16.065 + 0.224 X1 + 0.377 X2. Where are the purchasing decision variables (Y), product projects (X1), marki wizerunek (X2). Hypothesis testing t-test and F-test show that the wizerunek marki and wiedza o product have a positive and significant effect on purchasing decisions. The coefficient of determination test (R2) seen in R Square of 0.329 indicates that 32.9% of purchasing decisions using Hijab Ayu Lestari products can be explained by product design and brand image variables, the remaining 67.1% can be explained by variables that are not initiator penlicki.
Co-Authors Ali Sodiqin Noorhaidi Hasan Rizka Amalia Zaki Mubarak Zulfa Makiah