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All Journal Surya Abdimas JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN
Eva Purnamasari
Politeknik Negeri Semarang, Jawa Tengah, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Integrated Digital Marketing Sebagai Solusi Peningkatan Pendapatan Makanan Kecil Khas Daerah (MKKD) Sentra Industri Brem Wonogiri Sugiyanta Sugiyanta; Bayu Setyo Nugroho; Sri Marhaeni; Eva Purnamasari; Mellasanti Ayuwardani
Surya Abdimas Vol. 7 No. 1 (2023)
Publisher : Universitas Muhammadiyah Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/abdimas.v7i1.2438

Abstract

Pandemi covid-19 di Indonesia sangat berpengaruh terhadap kondisi ekonomi UMKM. Mitra kegiatan pengabdian kepada masyarakat ini adalah umkm makanan kecil khas daerah sentra industri Brem Wonogiri desa Ngadiripo, kKabupaten Wonogiri. Penjualan umkm Brem Wonogiri saat ini hanya mengandalkan dari pedagang perantara dan pelanggan yang langsung berkunjung di rumah produksi. Tujuan pengabdian ini adalah untuk membantu mitra memperluas target pemasaran dan langsung ke end user yaitu dengan pengelolaan jual beli secara online (digital marketing). Kegiatan pengabdian dilakukan dengan memberikan peralatan lengkap dan pelatihan pengelolaan Integrated digital marketing serta melakukan kaizen dalam hal pengembangan strategi pemasaran. Hasil pengabdian kepada masyarakat ini meliputi (1) Menciptakan logo dan promosi produk sebagai branding produk sesuai karakteristik UMKM; (2) Menciptakan perangkat Integrated Digital Marketing yaitu Instagram, Facebook, Whatsapp business, dan Shopee; (3) Pengadaan instrument peralatan integrated digital marketing; (4) Mitra memiliki legalitas usaha berupa Nomor Induk Berusaha (NIB); (5) Mitra memiliki kemampuan strategi pemasaran dan mampu mengelola pemasaran berbasis digital. Keseluruhan kegiatan pengabdian kepada masyarakat memberikan pengaruh positif kepada mitra sentra industri brem wonogiri sebagai upaya pemulihan pendapatan ekonomi masyarakat setelah pandemi Covid-19 berakhir.
Profitability, Leverage, and Financial Performance: Evidence from London Stock Exchange Foreign Firms (2020–2024) Eva Purnamasari; Fadhila Aromtala; Arisha Putri Pradita
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 4 (2026): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7.n4.p123-135.2026

Abstract

Purpose: This study aims to map the evolution, influential sources, dominant themes, mechanisms, and future research directions of Scopus-indexed studies examining the relationship between green innovation and Environmental, Social, and Governance (ESG) performance during 2015–2025.Research Methodology: This study employed a PRISMA-guided bibliometric systematic review approach using Scopus-indexed journal articles. A total of 22 eligible articles were identified and analyzed through VOSviewer-based bibliometric mapping and thematic synthesis to reveal publication trends, intellectual structures, and emerging research themes.Results: The findings indicate that GI–ESG research has experienced significant growth after 2022, with increasing attention to the roles of green finance, digital transformation, disclosure quality, governance mechanisms, and institutional support. The synthesis demonstrates that green innovation contributes more effectively to ESG performance when supported by organizational capabilities and contextual factors.Conclusions: Green innovation has evolved into a strategic mechanism that enables firms to transform sustainability initiatives into measurable ESG outcomes.Limitations: This study is limited to Scopus-indexed journal articles published between 2015 and 2025 and includes only 22 studies, which may exclude relevant evidence from other sources.Contributions: This study contributes by integrating bibliometric analysis and thematic synthesis to develop a mechanism-oriented framework explaining how digital capability, governance, disclosure, and green finance strengthen the role of green innovation in improving ESG performance.
Co-Authors Arisha Putri Pradita Bayu Setyo Nugroho Fadhila Aromtala Mellasanti Ayuwardani Sri Marhaeni Sugiyanta Sugiyanta