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Zia Kemala
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Pengembangan Kuliner Tradisional Lengkong Kecil Sebagai Daya Tarik Wisata Kota Bandung Khoirul Fajri; Zia Kemala
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.229

Abstract

This research is about the development of traditional culinary in the Lengkong sub-district as a tourist attraction. This research is expected to be able to explore local wisdom as traditional culinary to innovate into contemporary traditional culinary, so as to increase tourist attraction in the city of Bandung. The method used in this research is using descriptive qualitative method. The data collection techniques used in this study were observation, interviews and documentation studies. This study has several key informants, namely traditional food sellers in Lengkong Kecil, Head of Lengkong Tourism Activists (PWL), Head of RW 01 to Head of RW 04, Paledang Village, Lengkong District, Paledang Village Head and Lengkong Sub-District Head. The first step is conduct field observations and then to deepen the data, interviews are conducted. After obtaining sufficiently complete data, a documentation study was carried out to strengthen the data that had been collected. Based on the results of the analysis of tourist attraction through fulfilling the indicators of what to see, what to do, what to buy, what to arrive and what to stay, Lengkong Kecil traditional culinary has good potential. Meanwhile, from the SWOT analysis, alternative development strategies can be carried out through an aggressive strategy by maximizing opportunities to increase strength so that it can be concluded that alternative strategies and strategic priorities can be applied to the development of Lengkong Kecil traditional culinary.
Analisis Motivasi Wisatawan Terhadap Keputusan Berkunjung di Desa Wisata Lamajang Syawaluddin Lingga; Zia Kemala
Manajemen dan Pariwisata Vol. 1 No. 1 (2022): Vol. 1 No. 1 April 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.523 KB) | DOI: 10.32659/jmp.v1i1.200

Abstract

Analysis of Tourist Motivation on the Decision to Visit in the Lamajang Tourism Village was a study conducted to see the effect of tourist motivation to increase visiting decisions. If there was an influence in the decision to visit, then the motivation of tourists provided an increase in the decision to visit. But, if there is no influence in the decision to visit, then the motivation of tourists does not provide an increase in the decision to visit. The research method used was a quantitative research method with descriptive analysis with verification approach. Data collection techniques were observations, interviews, and questionnaires. Primary data sources were obtained from a questionnaire of 110 respondents. The results showed that the variable Tourist Motivation influenced which decision to visit. It can be seen from the increase of Tourist Motivation can provide an increase in Visiting Decisions. In addition, Tourist Motivation was also influenced the Visiting Decision. Based on the results of the Determination Coefficient Test showed that the variable Tourist Motivation gave effect as much as 31,2% and the remaining 68,8% is influenced by other factors were not examined in this study. Based on these results it can be concluded that Tourist Motivation had had an influence in improving the Visiting Decision.
Pengembangan Cimenteng Sebagai Ekowisata di Kota Cimahi Enok Maryani; Zia Kemala; Farras Fahira Firdaus
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.298

Abstract

Tourism has now become one of the leading sectors that plays a role in improving the regional economy. The existence of a regional tourism industry sector can support other economic sectors for local communities where tourist attractions are located. Based on the profits obtained from the large number of tourists visiting tourist attractions in an area, local governments need to develop tourism objects. The development of tourism objects is carried out for the advancement of regional tourism, one example is the development of Cimenteng ecotourism in the Cimahi area. This research aims to determine the feasibility of Cimenteng Ecotourism and to find out what factors must be developed to make it an attractive ecotourism. This type of research is qualitative research. The data required is primary data and secondary data obtained from interviews with the help of research instruments in the form of questionnaires to key informants. The resource persons in this research were Cimenteng Ecotourism guards, Cimahi Tourism Office representatives, and community representatives. The data collection technique was carried out in stages in the form of observation, literature study, interview and documentation. Data analysis was carried out using data triangulation techniques and qualitative data analysis. Qualitative data analysis techniques are carried out using the stages of data reduction, data presentation and drawing conclusions. The research results show that the implementation of Cimenteng Ecotourism development as a tourist attraction in Cimahi City is in accordance with the main principles of ecotourism development, namely conservation value, educational value, community participation value and economic value. The Cimenteng Ecotourism development scheme can be seen in the condition of the components in the form of accessibility, amenities, attractions, accommodation and activities.
PENGARUH PENGALAMAN OTENTIK DAN PLACE ATTACHMENT TERHADAP NIAT BERKUNJUNG PADA PARIWISATA VIRTUAL Taufiq Hidayat; Zia Kemala
Bogor Hospitality Journal Vol 7 No 2 (2023): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v7i2.101

Abstract

Authentic experiences are an important factor in virtual reality tourism. The quality of authenticity is very important to enhance the VR tourist experience because some tourism experiences involving VR tourism activities may not be perceived as authentic due to the poor quality of the technology used. Place attachment is a basic human need that has a significant influence on consumer behavior when choosing tourist destinations. This research examines the attachment of authentic experiences to VR tourism experiences as a response, and behavioral intentions among tourists. The aim of this research is to explore the influence of authentic experiences and place attachment to a place on intention to visit virtual reality tourism activities. This research model was carried out using a survey method. The number of respondents was 89 using the convenience sampling technique. The results of the coefficient of determination of the role of authentic experience and place attachment on intention to visit show 48.1%. Correlation coefficient has a positive, which also depicts a positive direction of influence, namely, the better the authentic experience and place attachment, the more influence it has on intention to visit the destination. The coefficient of determination of authentic experience and place attachment on intention to visit virtual reality tourism is 0.481. This value shows that 48.1% of visiting intentions are influenced by the role of authentic experiences and place attachment, while the remaining 51.9% is determined by other factors outside of this research. Keywords: Virtual Reality Tourism; Authentic Experience; Attachment; Intention to Visit
EFEKTIVITAS PENGGUNAAN BAHASA INGGRIS DALAM PENAMAAN MENU KULINER DI MISSBEE PROVIDORE RESTAURANT Zia Kemala; Khoirul Fajri
Bogor Hospitality Journal Vol 8 No 1 (2024): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i1.114

Abstract

entrepreneurs must be able to facilitate the language of their target consumers. The research was carried out at Miss Bee Providore, which has received the Travelers' Choice Award from Trip Advisor with the highest number of reviews. The method used in this research is qualitative descriptive. Data collection techniques included questionnaires, interviews, and documentation studies. This research involved key informants such as visitors, the owner of Miss Bee Providore Restaurant, representatives from PHRI, AKAR, culinary tourism industry experts, as well as academics and associations related to language and culinary tourism. Based on the research findings, two main points were identified. Firstly, there are five criteria for naming products using a foreign language, namely it should be easy to pronounce, easy to understand, relevant to the product, have a positive image, and be unique. Secondly, the effectiveness of using English in product naming aims to create a product image, enhance product quality, create uniqueness, assist in information compilation, create differentiation, generate purchase desire, create positive attitudes/feelings, and establish a basis for expansion.
Tourism English Training to Improve Basic Communication Skills of the Tenjolaya Village Community, Ciwidey, Rancabali Zia Kemala; Aa Permana
AMK : Abdi Masyarakat UIKA Vol. 5 No. 2 (2026): JUNI
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i2.3435

Abstract

This community service activity aims to improve the basic English communication skills of the community in Tenjolaya Village, Rancabali District, Bandung Regency, in supporting the development of a nature- and culture-based tourism village. The method used is an interactive, practice-based training with a participatory approach, which includes material delivery, conversation simulations (role-play), and evaluation through pre-test and post-test. The main material focuses on basic skills in greeting and welcoming tourists, self-introduction, and providing simple information related to tourism services. The results show an improvement in participants’ understanding and communication skills, as indicated by higher post-test scores compared to pre-test results, as well as increased confidence in conversational practice. The implementation of the activity ran well and smoothly without significant obstacles, with a high level of participant engagement. However, the limited duration of the training, which was conducted in only one day, became a constraint in deepening the material. Therefore, a continuous follow-up training program is needed to strengthen participants’ competencies. Overall, this activity makes a positive contribution to enhancing human resource capacity and supports the development of Tenjolaya Village as a competitive and sustainable tourism village.
Co-Authors Aa Permana Enok Maryani Farras Fahira Firdaus Khoirul Fajri Khoirul Fajri Syawaluddin Lingga Taufiq Hidayat