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Penggunaan Media Digital untuk Promosi dan Peningkatan Social Awareness Komunitas UMKM Makanan Warung Gereja Kristen Indonesia (GKI) Cikarang (WGC) Marsefio Sevyone Luhukay; Revi Narwastu Paparang; Adissa Destriana Nurmala; Dinara Hizkiarin Verga; Gracia Gloria Irene
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1631

Abstract

The COVID-19 pandemic caused many businesses to collapse, especially for micro, small and medium enterprises (MSME). Therefore, business operators must be able to adapt quickly to circumstances and move to the digital realm to try to rise and attract many consumers. Komunitas Warung Gereja Kristen Indonesia (GKI) Cikarang (WGC) is a community established by GKI Cikarang to help congregations who have businesses to keep up their business during the pandemic. However, the problem is that the WGC community is only limited to promoting the business of congregations in the church market, not yet widely known. Moreover, most of the congregations that is a part of WGC are still unable to use social media to help their businesses. Therefore, through this Capstone program, part of pengabdian pada masyarakat or service learning, we want to educate about the use of digital media for promotion and social awareness improvement in the WGC community, especially in the food sector. Keywords: MSME, Digital, Social Media, Promotion, Social Awareness
The dynamics of transactional communication in contract marriages within Cipanas community Rizaldi Parani; Dinara Hizkiarin Verga; Herman Purba
Jurnal Studi Komunikasi Vol. 8 No. 2 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i2.7323

Abstract

The phenomenon of contract marriages often found in Cipanas Village, Bogor is interesting because it is one of the ways chosen by people to quickly improve their welfare. It’s considered to have an impact on welfare improvement and poverty alleviation in rural communities. Therefore, this study aims to describe how the dynamics of contract marriages based on transactional communication can provide a sense of what is welfare for the people of Cipanas Village. This study applies a qualitative approach supported by the use of the phenomenological method. Data collection was carried out using semi-structured interviews and observations carried out in the field. Data validity is carried out through internal validity and as a measuring tool by checking the consistency of answers given through the same question to ther informants. The results of this study indicate that transactional communication becomes a tool in the verbal negotiation process until an agreement is formed between the parties involved in the practice of contract marriages. This agreement on exchange values that has been approved is considered a safety valve in the economic dimension, especially in creating improvements in people's living standards. The society views the practice of contract marriages as legal and not in violation of religious regulations. The contribution of this research is expected to be a reference for the government and further researchers who will be conducting further studies related to the phenomenon of contract marriages.