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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sains Boga
Novsa Fakhira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Analisis Kualitas Selai Organik Dari Buah Mengkudu Sebagai Produk Bisnis Skala Rumahan Tania Adila; Novsa Fakhira
Jurnal Sains Boga Vol 5 No 2 (2022): Jurnal Sains Boga Volume 5 Nomor 2, November 2022
Publisher : Program Studi Tata Boga Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009//JSB.005.2.04

Abstract

Noni is one of the most abundant fruits in Indonesia. Noni trees that bear fruit every season need to be further processed to reduce the amount of fruit wasted. In addition, the fruit contains many health benefits so it would be very good if used as food. One of the efforts to use noni can be done by creating a product in the form of organic jam. This study aims to determine the quality of noni fruit jam using the same level of maturity in terms of taste, color, texture and aroma. The data collection method used in this research is the organoleptic test method, documentation and questionnaires. This quantitative and qualitative research was also obtained from the power of the assessment test instrument. The respondents in this study amounted to 70 people consisting of the community around the research site (North Bogor) including IPB students, school students, motorcycle drivers and housewives. The results of the research based on organoleptic tests showed that organic noni jam products were acceptable in the market with a taste score of 275 (tasty), texture 240 (chewy), aroma 195 (quite delicious), and color 188 (quite attractive)
Green Banking Adoption Strategy (Case Study of Banks in Jabodetabek) Novsa Fakhira; Nimmi Zulbainarni; Megawati Simanjuntak
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.49

Abstract

Green banking is a bank’s operational activities to reduce environmental damage and preserve nature, thereby contributing to sustainable development. Green banking provides solutions for companies to various customer problems and business competition. The rapidly developing information and communication technology and the increasing number of people using the internet are opportunities for banks to transform to green banking. This study aims to prove the relationship between the variables that influence the adoption of green banking with the factors that influence the adoption of green banking, analyze the strategy by using SWOT analysis, and formulate managerial implications for increasing the adoption of green banking. The study was conducted on bank employees who have implemented green banking with 88 respondents who were determined by voluntary sampling. Data were collected using an online questionnaire. The statistical analysis used is the Structural Equation Model (SEM)-PLS. The results showed that all variables strongly correlate with the factors influencing green banking adoption. Banks can adopt green banking strategies based on the SWOT analysis results: green banking product innovation, increasing community empowerment programs, developing internal capabilities, collaboration with fintech and improving public education about the use of green banking. Several managerial implications that companies can carry out are with the latest marketing mix and formulating various green banking adoption strategies. Keywords: brand image, competitor pressure, green banking adoption, top management support, value creation
Co-Authors Megawati Simanjuntak Nimmi Zulbainarni Tania Adila