Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Food System and Agribusiness (JoFSA)
Niluh Puji Okta Wahyuni
Politeknik Negeri Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sikap Konsumen Dalam Pembelian Buah Pisang Cavendish di Pasar Modern Kota Bandar Lampung Niluh Puji Okta Wahyuni; Irmayani Noer; Teguh Budi Trisnanto
Journal of Food System & Agribusiness Volume 6 Nomor 2 Tahun 2022
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v6i2.2455

Abstract

Banana is a fruit that is widely consumed by the community. Cavendish banana is one of the interesting bananas to be bought by consumers. Many consumers did not know aboutCavendish bananas, so it made demand of cavendish decrease. Therefore, this study is aimedto identify the character of consumers, the process of making choices, and consumer attitudesto Cavendish bananas in the modern market of Bandar Lampung City. This study used surveymethods and questionnaires as research instruments. A total of 100 consumers from variousmodern markets in Bandar Lampung were involved in this study. The study data were analyzedusing Microsoft excels formulas. The findings showed that the characteristics of consumerswho bought Cavendish bananas were 70% women and 30% were men and high schoolgraduates were the most buyers with 45%. Then in the process of choosing Cavendishbananas, more than 50% of consumers chose Cavendish bananas for delicious taste and healthbenefit. The study also found that 90% of consumers will buy Cavendish bananas againbecause they provided health benefits.
Co-Authors Irmayani Noer Teguh Budi Trisnanto