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All Journal Journal of Business and Management Journal The Winners The Asian Journal of Technology Management (AJTM) Journal of Business Management Education (JBME) Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) TIJAB (The International Journal of Applied Business) Jurnal Teknologi Dan Sistem Informasi Bisnis Journal of Economics and Business UBS Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Sistem Informasi
Nila Armelia Windasari
Institut Teknologi Bandung, Indonesia
Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Neuroscience Social Sciences

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Develop Tourism Destination Attributes for Marlina Group to Enhance Customer Intention to Visit Farhan Aditya Utomo; Nila Armelia Windasari
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1153

Abstract

This study aims to develop tourism destination attributes for Marlina Group in Lemahsugih, Majalengka, to enhance customer intention to visit. The research applies a mixed-method approach combining qualitative exploration and quantitative validation. Qualitative data were collected through in-depth interviews with key stakeholders, including tourism practitioners, government representatives, and the Marlina Group management, to identify gaps and opportunities across six tourism destination attributes: Accessibility, Attraction, Activities, Available Packages, Ancillary Services, and Amenities (6A). Quantitative data were obtained from 376 respondents through structured questionnaires, and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test the relationships between these attributes and intention to visit. The findings reveal that Accessibility, Attractions, and Activities are the most influential factors in shaping tourist intention to visit, while Ancillary Services, Amenities and Available Packages play supporting roles than being primary drivers. The study contributes both theoretically, by extending tourism destination attribute frameworks in the context of rural tourism, and practically, by providing Marlina Group with a structured strategy to transform Lemahsugih from a supporting agro-tourism area into a competitive rural tourism destination
Co-Authors Anggraini, Adeilla Rahmi Arnita, Devi Catharina Cita Padmasari Delanny Dwi Nugrahini Sani Dyah Ayu Sekar Melati Farhan Aditya Utomo Fathia Noor Rahma Ghassani Nabila Tanri Halim Budi Santoso Handi Aulia Triyafebrianda Millianda, Pridya Equita Muhammad, Irham Alifa Noviani, Stefani Dwi Primadana, Ligasyah Arnanda Qodariah, Elis Rahma Hanum Kusuma Putri Rahmayati, Annisa Dini Readdy Aria Yendola Reza Ashari Nasution Ronald Cahaya Perdana Sihombing Rusnandi, Linda Sendy Lediana Shafira, Nadine Sya'ban, Muhammad Iqbal Rizqi Trisnahadi, Nabila Nurshaina Aisha Widhyawan Prawiraatmadja