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This Author published in this journals
All Journal International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research
Siti Komariah
Universitas Indo Global Mandiri
Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Word of Mouth Talkers and Tools on Consumer Buying Decisions in Sate Taichan Shincan Palembang Indah Tri Satriani; Siti Komariah; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 4 No. 1 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i1.1057

Abstract

This study aims to determine the effect of Word of Mouth Talkers and Tools on Consumer Buying Decisions at Sate Taichan Shinchan Palembang Restaurant. Data was obtained through the distribution of questionnaires and interviews. The sample in this study was 178 consumers. The results showed that there was a positive influence between the influence of word of mouth talkers on buying decisions. The results obtained from the value of the Multiple Linear Regression Coefficient of 5,600 means that the increase in the value of Word of Mouth Talkers and Tools spread by 1 unit will increase the value of consumer purchases by 5,600. The results of the study obtained the value of the Correlation Coefficient (R) between Word of Mouth Talkers and Word of Mouth Tools on the Buying Decision variable, which has a moderate relationship because it has a correlation value of 0.506 (50.6%). Furthermore, research using the analysis of the Coefficient of Determination (R2) explained by Word Of Mouth Talkers, and Word of Mouth Tools, of 25.6% while the rest of 74.4% can be explained by other factors.  
Promotional Influence Strategy through Social Media and Word of Mouth on Consumer Purchase Decisions in Pindang Sederhana Restaurant Palembang Nur Jumarni; Siti Komariah; Emilda Emilda
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1345

Abstract

This study aims to determine the effect of promotion strategies through social media and word of mouth on consumer purchasing decisions at Pindang Sederhana Restaurant. The technique of collecting data was questionnaires. The technique is employed as an accidental sampling technique, which is a sampling technique based on coincidentally met by the author that can be presented as a sample. The results prove that the promotion strategy has a higher or significant effect than word of mouth on consumer purchasing decisions at the Palembang simple restaurant. The results of the study using the Correlation Coefficient Test (R) obtained a value of 0.595. So it can be concluded that the relationship between the promotional strategy variables and word of mouth has a strong relationship to consumer purchasing decisions. This research is expected to assist restaurants to consider promotional strategies through social media and world of mouth to increase revenue
The Effect of Empowerment and Compensation on the Employee Performance of CV . Siliwangi Palembang Sendi Tri Utami; Siti Komariah; Muhammad Wadud
International Journal of Community Service & Engagement Vol. 5 No. 1 (2024)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v5i1.1646

Abstract

This study aims to determine the effect of empowerment and compensation on employee performance at CV Siliwangi Palembang. The data used are primary and secondary data obtained through the distribution of questionnaires and interviews. The sampling method used is a saturated sample. The data analysis technique used is multiple linear regression analysis, t-test, and coefficient of determination analysis. The results show that there is a positive and significant influence between empowerment (X1) and employee performance (Y). The results of the study obtained the value of the correlation coefficient (R) = 0.944 which shows the influence of empowerment and compensation on employee performance is very strong or close to 94.4%. Furthermore, the value of coefficient of determination (R2) is 0.891 which indicates the contribution of the independent variables (X1) and (X2) to the dependent variable (Y) of 89.1% while the remaining 10.9% can be explained or influenced by other variables not examined in this study. This research is expected to provide benefits to companies in terms of improving employee performance.
Co-Authors Emilda, Emilda Indah Tri Satriani Nur Jumarni Sendi Tri Utami Wadud, Muhammad