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Analisis Determinan Loyalitas Nasabah Bank Syariah Indonesia Kantor Cabang Pembantu Kendal Weleri Anggi Nadia Nurohmah; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 1 (2023): January - June 2023
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i1.7786

This study aims to analyze the effect of Marketing Communication, Excellent Service and Emotional Branding on Customer Loyalty with Satisfaction as an Intervening Variable. This study uses a quantitative descriptive approach with primary data obtained through distributing questionnaires. The results showed that Marketing Communication had a positive and insignificant effect on Loyalty and Satisfaction while Excellent Service had a negative and insignificant effect on Loyalty but had a positive and insignificant effect on satisfaction. Only Emotional Branding has a direct significant positive effect on Loyalty. Satisfaction has a significant positive effect on Loyalty. Satisfaction is unable to mediate the effect of Marketing Communication and Emotional Branding on Loyalty, and Satisfaction is able to mediate the effect of Excellent Service on Loyalty.

THE EFFECT OF KNOWLEDGE ABOUT COOPERATIVES, COOPERATIVE MOTIVATION AND SERVICE QUALITY ON INTEREST TO BECOME KOPPONTREN MEMBERS Eki Wijayanti; Agung Guritno; Abdul Aziz Nugraha Pratama
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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The purpose of this study was to determine the effect of knowledge about cooperatives, cooperative motivation and quality of service on interest in becoming a member of the Al Falah Koppontren. This study uses a quantitative method by processing primary data with a questionnaire given to students of the Al-Falah Islamic boarding school as many as 150 respondents, using a stratified random sampling technique. The data obtained were processed with IBM SPSS Statistics 23. The analysis used in this study was carried out using instrument tests, classical assumption tests, regression analysis and statistical tests. Based on the research results, it can be seen that cooperative knowledge, cooperative motivation and service quality have a significant positive effect on the intention to become a member of a cooperative.

Pengaruh Islamic Branding, Viral Marketing, Harga dan Lokasi terhadap Keputusan Pembelian Erna Herawati; Agung Guritno
Jurnal Ekonomi & Bisnis Vol 2 No 1 (2023): Jurnal Ekonomi dan Bisnis
Publisher : Politeknik Baubau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57151/jeko.v2i1.77

This study aims to determine the effect Islamic Branding, Viral Marketing, Price and Location of Purchasing Decisions. The observation model used in this research is quantitative research by processing primary data obtained through distributing questionnaires to consumers of Geprek Assalam 99. The samples taken in this research are all buyers of Ayam Geprek Assalam 99 who have purchased the product at least once. The sample in this research is 100 respondents using the technique purposive sampling, then the results obtained were processed using SPSS version 26. The analysis used included descriptive statistical tests, instrument tests, classical assumption tests, multiple linear regression tests, model accuracy tests and hypothesis testing. The results obtained in this study are Islamic branding has a positive but not significant effect on purchasing decision, viral marketing gives a positive and significant influence on purchasing decisions, prices are positive and significant on purchasing decisions and location positive but not significant impact on purchasing decisions.

Determinan Keputusan Nasabah Menabung di BTN Syariah KC Solo dengan Minat Sebagai Variabel Intervening Ajeng Regita Cahyani; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 2 (2023): July - Desember 2023
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i2.8544

The purpose of this study was to determine the factors that influence customer decisions to save at Islamic banks with customers interest as an intervening variable. The research method uses an associative descriptive quantitative approach. The number of samples was 100 respondents of Islamic bank customers. data collection techniques using questionnaires. The results showed that profit sharing rate, bank reputation, religiosity and interest directly had a positive effect on customer saving decisions at BTN Syariah. Then the profit sharing rate, reputation and religiosity have a positive effect on customer interest in saving at BTN Syariah. Interest variables are also unable to mediate the effect of profit sharing rate, reputation and religiosity on customer decisions indirectly

Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah Ika Setiansye; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 2 (2023): July - Desember 2023
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i2.8477

The purpose of this study was to determine the effect of Customer Intimacy, Ambient Conditional and Interactional Justice on Customer Satisfaction and its impact on Customer Loyalty of Bank Syariah Indonesia KCP Kebumen. The research method uses a quantitative approach. The population in this study were customers of Bank Syariah Indonesia KCP Kebumen with a sample size of 100 customers. The analysis technique uses path analysis. The results showed that partially Customer Intimacy, Ambient Conditions and Interactional Justice had an effect on customer satisfaction. Customer Intimacy and interactional justice have a direct effect on loyalty through the satisfaction variable. Ambient Condition only has a direct effect on customer loyalty.

Determinan Keputusan Nasabah Menabung di BTN Syariah KC Solo dengan Minat Sebagai Variabel Intervening Ajeng Regita Cahyani; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 2 (2023): July - Desember 2023
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i2.8544

The purpose of this study was to determine the factors that influence customer decisions to save at Islamic banks with customers interest as an intervening variable. The research method uses an associative descriptive quantitative approach. The number of samples was 100 respondents of Islamic bank customers. data collection techniques using questionnaires. The results showed that profit sharing rate, bank reputation, religiosity and interest directly had a positive effect on customer saving decisions at BTN Syariah. Then the profit sharing rate, reputation and religiosity have a positive effect on customer interest in saving at BTN Syariah. Interest variables are also unable to mediate the effect of profit sharing rate, reputation and religiosity on customer decisions indirectly

Analisis Pengaruh Customer Intimacy, Ambient Conditional Dan Interactional Justice Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Nasabah Ika Setiansye; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 2 (2023): July - Desember 2023
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i2.8477

The purpose of this study was to determine the effect of Customer Intimacy, Ambient Conditional and Interactional Justice on Customer Satisfaction and its impact on Customer Loyalty of Bank Syariah Indonesia KCP Kebumen. The research method uses a quantitative approach. The population in this study were customers of Bank Syariah Indonesia KCP Kebumen with a sample size of 100 customers. The analysis technique uses path analysis. The results showed that partially Customer Intimacy, Ambient Conditions and Interactional Justice had an effect on customer satisfaction. Customer Intimacy and interactional justice have a direct effect on loyalty through the satisfaction variable. Ambient Condition only has a direct effect on customer loyalty.

Analisis Determinan Loyalitas Nasabah Bank Syariah Indonesia Kantor Cabang Pembantu Kendal Weleri Anggi Nadia Nurohmah; Agung Guritno
Al-bank: Journal of Islamic Banking and Finance Vol 3, No 1 (2023): January - June 2023
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v3i1.7786

This study aims to analyze the effect of Marketing Communication, Excellent Service and Emotional Branding on Customer Loyalty with Satisfaction as an Intervening Variable. This study uses a quantitative descriptive approach with primary data obtained through distributing questionnaires. The results showed that Marketing Communication had a positive and insignificant effect on Loyalty and Satisfaction while Excellent Service had a negative and insignificant effect on Loyalty but had a positive and insignificant effect on satisfaction. Only Emotional Branding has a direct significant positive effect on Loyalty. Satisfaction has a significant positive effect on Loyalty. Satisfaction is unable to mediate the effect of Marketing Communication and Emotional Branding on Loyalty, and Satisfaction is able to mediate the effect of Excellent Service on Loyalty.

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