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Shofia Rizky Khoirunnisa
Department of Business Administration, Faculty of Social and Political Sciences, University of Merdeka Malang
Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Relationship between customer, cost, convenience, and communication on consumer buying decisions Shofia Rizky Khoirunnisa; Wahyu Wiyani; Eko Agus Susilo
Jurnal Penelitian Vol 19, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v19i2.9246

Abstract

The purpose of this study was to determine whether the customer is positively related to the buying decisions of consumers at Cafe Bukit Delight Malang, to determine whether the cost is positively associated with the buying decisions of consumers to Cafe Bukit Delight Malang, to determine whether convenience is positively related to the buying decisions of the consumer to Cafe Bukit Delight Malang, and to find out whether the communication is positively associated with the buying decisions of the consumer to Cafe Bukit Delight Malang.  The benefit of this research is that it becomes material for consideration, input for companies, and insights for future researchers. The results of this study can be concluded that the variables customer, cost, convenience, and communication have a significant and direct relationship with consumer buying decisions.  The results of this study indicate that the dominant influencing variable is communication.
Co-Authors Eko Agus Susilo Wahyu Wiyani