Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Gilang Pratama Hafidz
Universitas Esa Unggul
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALYSIS OF FACTORS THAT CAN INCREASE REPURCHASE INTENTION, WOM AND SITE REVISIT In E-COMMERCE APPLICATIONS Gilang Pratama Hafidz; Dosman T Sitorus
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

About 90% of internet users in Indonesia have made online transactions, which makes Indonesia the highest level of e-commerce usage worldwide. The purpose of this study is to determine the effect of Web Design, Customer Service, Security and Fulfillment of Needs on the Overall Quality of Electronic Services. Overall Electronic Service Quality on Customer Satisfaction and Customer Trust. To find out the role of Customer Satisfaction and Customer Trust in mediating Repurchase Intention, WOM and Site Revisit in e-commerce applications. 330 people were selected as respondents with the criteria of being at least 17 years old, having made a transaction at least 1 time and being in the JABODETABEK area and then processed using Structural Equation Modeling (SEM). The results show that the Overall Electronic Service Quality has the most impact on customer satisfaction and customer trust. For an indirect effect, Customer Trust mediates the relationship between Overall Electronic Service Quality and Repurchase Intention. Customer satisfaction mediates the relationship between Overall Electronic Service Quality and site revisit. This research provides advice to companies to always improve the Overall Electronic Service Quality in e-commerce to increase Repurchase Intentions. For further research, the researchers can expand the research in terms of broader demographic locations in Indonesia
IMPACT OF SERVICE QUALITY ON REVISIT INTENTION AND WORD-OF-MOUTH INTENTION OF SUPERMARKETS THROUGH PRICE FAIRNESS, PERCEIVED VALUE AND SATISFACTION Gilang Pratama Hafidz; Quartus Dominicius
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Retail is the last link in the goods distribution process. Through retail, products can meet directly with consumers. The purpose of this study is to prove the effect on revisit intention and WOM intention for supermarkets. Further factors can be seen in the variable service quality, price fairness, perceived value and satisfaction. This is a quantitative study using a purposive sampling technique distributed through questionnaires to 240 supermarket visitor respondents aged at least 17 years, have visited the supermarket at least 2x and are domiciled in JABODETABEK. The analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that service quality has the most impact on price fairness and perceived value. For the indirect effect, satisfaction mediates the relationship between service quality with revisit intention and WOM intention. This study provides suggestions for supermarkets to focus on service quality and perceived value to increase satisfaction so that customers have visit intention and WOM intention. The researcher suggests for further research to increase the number of respondents and make the proportion of respondents' ages more even.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES, PERCEIVED VALUE, AND CUSTOMER EXPERIENCE ON SKINCARE CUSTOMER BEHAVIOR THROUGH RELATIONSHIP QUALITY Gilang Pratama Hafidz; Siti Solehah Rahmah Tunisa
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to prove the direct and indirect effect on repurchase intention, loyalty intention and participation in skincare products. Further factors can be seen in the variables Social Media Marketing Activity, Perceived Value, and Customer Experience. This type of research was quantitative using a purposive sampling technique which was distributed via questionnaire to 295 skincare consumer respondents aged 17-45 years in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the variable Perceived Value has the greatest direct influence on Relationship Quality followed by Customer Experience and Social Media Marketing Activity. Then, Relationship Quality has the greatest indirect effect on the relationship between Perceived Value and Participation Intention, Repurchase Intention and Loyalty Intention. This research contributes to companies to focus more on the perceived value and customer experience. The results of this study suggest to future researchers to expand the research area, extend the duration of the research and conduct focus group discussions.
Co-Authors Dosman T Sitorus Quartus Dominicius Siti Solehah Rahmah Tunisa