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All Journal Jurnal Ekonomi Arus Jurnal Sosial dan Humaniora MES Management Journal Journal of Social And Economics Research Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Tamilis Synex: Multidimensional Collaboration
Gilang Pratama Hafidz
Universitas Esa Unggul
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF FACTORS THAT CAN INCREASE REPURCHASE INTENTION, WOM AND SITE REVISIT In E-COMMERCE APPLICATIONS Gilang Pratama Hafidz; Dosman T Sitorus
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

About 90% of internet users in Indonesia have made online transactions, which makes Indonesia the highest level of e-commerce usage worldwide. The purpose of this study is to determine the effect of Web Design, Customer Service, Security and Fulfillment of Needs on the Overall Quality of Electronic Services. Overall Electronic Service Quality on Customer Satisfaction and Customer Trust. To find out the role of Customer Satisfaction and Customer Trust in mediating Repurchase Intention, WOM and Site Revisit in e-commerce applications. 330 people were selected as respondents with the criteria of being at least 17 years old, having made a transaction at least 1 time and being in the JABODETABEK area and then processed using Structural Equation Modeling (SEM). The results show that the Overall Electronic Service Quality has the most impact on customer satisfaction and customer trust. For an indirect effect, Customer Trust mediates the relationship between Overall Electronic Service Quality and Repurchase Intention. Customer satisfaction mediates the relationship between Overall Electronic Service Quality and site revisit. This research provides advice to companies to always improve the Overall Electronic Service Quality in e-commerce to increase Repurchase Intentions. For further research, the researchers can expand the research in terms of broader demographic locations in Indonesia
IMPACT OF SERVICE QUALITY ON REVISIT INTENTION AND WORD-OF-MOUTH INTENTION OF SUPERMARKETS THROUGH PRICE FAIRNESS, PERCEIVED VALUE AND SATISFACTION Gilang Pratama Hafidz; Quartus Dominicius
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

Retail is the last link in the goods distribution process. Through retail, products can meet directly with consumers. The purpose of this study is to prove the effect on revisit intention and WOM intention for supermarkets. Further factors can be seen in the variable service quality, price fairness, perceived value and satisfaction. This is a quantitative study using a purposive sampling technique distributed through questionnaires to 240 supermarket visitor respondents aged at least 17 years, have visited the supermarket at least 2x and are domiciled in JABODETABEK. The analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that service quality has the most impact on price fairness and perceived value. For the indirect effect, satisfaction mediates the relationship between service quality with revisit intention and WOM intention. This study provides suggestions for supermarkets to focus on service quality and perceived value to increase satisfaction so that customers have visit intention and WOM intention. The researcher suggests for further research to increase the number of respondents and make the proportion of respondents' ages more even.
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES, PERCEIVED VALUE, AND CUSTOMER EXPERIENCE ON SKINCARE CUSTOMER BEHAVIOR THROUGH RELATIONSHIP QUALITY Gilang Pratama Hafidz; Siti Solehah Rahmah Tunisa
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

The purpose of this study was to prove the direct and indirect effect on repurchase intention, loyalty intention and participation in skincare products. Further factors can be seen in the variables Social Media Marketing Activity, Perceived Value, and Customer Experience. This type of research was quantitative using a purposive sampling technique which was distributed via questionnaire to 295 skincare consumer respondents aged 17-45 years in the Bekasi area. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the variable Perceived Value has the greatest direct influence on Relationship Quality followed by Customer Experience and Social Media Marketing Activity. Then, Relationship Quality has the greatest indirect effect on the relationship between Perceived Value and Participation Intention, Repurchase Intention and Loyalty Intention. This research contributes to companies to focus more on the perceived value and customer experience. The results of this study suggest to future researchers to expand the research area, extend the duration of the research and conduct focus group discussions.
Pengaruh Self Efficacy,  Work Engagement, dan Job Satisfaction terhadap Organizational Citizenship Behavior di Perusahaan Manufaktur Kannia Rinjani Putri Zahra; Gilang Pratama Hafidz
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 5 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i5.2554

Abstract

This study is based on the importance of employees' voluntary work behavior in supporting organizational effectiveness, particularly in manufacturing companies that have high productivity and work quality demands. The phenomenon of low employee involvement and extra contributions outside of formal duties encourages the need for a study of the psychological factors and work attitudes that influence it. This study aims to analyze the influence of self-efficacy, work engagement, and job satisfaction on organizational citizenship behavior in manufacturing companies. This study uses a quantitative approach. Data were obtained by distributing questionnaires to 120 employees who had worked for at least one year, using purposive sampling. The results show that self-efficacy has a positive and significant effect on work engagement and job satisfaction, indicating that employees' belief in their abilities can increase work engagement and satisfaction. Furthermore, work engagement has a positive and significant effect on job satisfaction, but does not have a significant effect on organizational citizenship behavior. In addition, job satisfaction has been proven to have a positive and significant effect on organizational citizenship behavior, which shows that job satisfaction plays an important role in encouraging voluntary work behavior among employees. This study has limitations because it only examines the variables of self-efficacy, work engagement, job satisfaction, and organizational citizenship behavior within a limited scope of companies and regions. Further research is recommended to add other variables or mediating variables and expand the object and industrial sector in order to obtain more representative results with broader generalizability.
Pengaruh Pengalaman, Kepuasan dan Niat Word Of Mouth Terhadap Loyalitas Pelanggan di Bank Digital Dessy Setyaningrum; Gilang Pratama Hafidz
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1026

Abstract

Customer satisfaction in digital banking plays an important role in ensuring the sustainability of banking services. Satisfied customers tend to continue using the service and recommend it to others, which can expand the customer base. This study aims to analyze the relationship between customer experience, customer satisfaction, and word of mouth intention in influencing customer loyalty. This study uses a quantitative approach with a purposive sampling method, involving 240 digital bank customer respondents in JABODETABEK. Data collection was carried out through questionnaires, and data analysis used the Structural Equation Modeling (SEM) method. The results of the study indicate that customer experience, customer satisfaction and word of mouth intention have a positive and significant influence on customer loyalty. However, this study has limitations, such as only focusing on the customer perspective without considering external factors such as government regulations and technological developments that can affect customer loyalty. Therefore, further research is recommended to use a longitudinal method to analyze changes in customer behavior over time and consider external variables that can moderate the relationship between experience, satisfaction, and intention to share recommendations with customer loyalty.      
Hubungan Organizational Culture, Transformational Leadership terhadap Job Performance Karyawan melalui Job Satisfaction pada PT X Ega Elicia; Muniroh; Pawenary; Gilang Pratama Hafidz
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2362

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh organizational culture dan transformational leadership terhadap job performance karyawan dengan job satisfaction sebagai variabel mediasi pada sub-sektor pengelola kawasan industri. Menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 130 karyawan tetap, data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa organizational culture merupakan faktor yang paling dominan dan memiliki kontribusi paling besar dalam memengaruhi tingkat kepuasan kerja serta pencapaian kinerja karyawan dibandingkan variabel lainnya. Temuan ini mengonfirmasi bahwa job satisfaction berperan sebagai mediator krusial yang menghubungkan efektivitas organizational culture dan transformational leadership dalam mendorong produktivitas kerja. Implikasi dari penelitian ini menegaskan bahwa perusahaan pada sub-sektor pengelola kawasan industri harus memprioritaskan penguatan nilai-nilai, norma, dan praktik kerja yang konsisten untuk menciptakan lingkungan kerja yang stabil dan produktif bagi sumber daya manusia dalam jangka panjang.
PERAN TRAINING DAN ORGANIZATIONAL CULTURE TERHADAP EMPLOYEE PERFORMANCE DENGAN MOTIVATION SEBAGAI VARIABEL MEDIASI Arya Putra Athaillah Bagaskara; Ari Anggarani; Gilang Pratama Hafidz; Muhammad Arief
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1558

Abstract

Belum optimalnya pelaksanaan training dan penerapan organizational culture dapat berdampak pada rendahnya employee performance, sehingga perusahaan perlu memahami peran motivation sebagai faktor penghubung dalam peningkatan kinerja pegawai. Penelitian ini bertujuan untuk mengetahui pengaruh training dan organizational culture terhadap employee performance dengan motivation sebagai variabel mediasi pada pegawai Perusahaan X. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei dengan penyebaran kuesioner kepada pegawai tetap, menggunakan teknik sampel jenuh sebagai metode pengambilan sampel. Analisis data dilakukan menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa motivation memediasi secara penuh pengaruh training terhadap employee performance, sedangkan organizational culture tidak berpengaruh terhadap employee performance secara tidak langsung melalui motivation. Selain itu, motivation berpengaruh positif secara langsung terhadap employee performance. Temuan ini menunjukkan bahwa motivation menjadi faktor kunci dalam meningkatkan kinerja pegawai melalui program training. Penelitian ini menyarankan perusahaan untuk mengoptimalkan pelaksanaan training yang mampu meningkatkan motivation kerja guna mendorong peningkatan employee performance secara berkelanjutan.
Faktor yang Menderteminan Loyalitas Merek Smartphone di Bekasi Gilang Pratama Hafidz; Dede Herdiansyah
Tamilis Synex: Multidimensional Collaboration innovation in the digital era
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v2i01.319

Abstract

Brand loyalty, especially in the smartphone industry is currently one of the most fundamental things to maintain or even to increase the market share. The purpose of this study is to find out what factors meet brand loyalists on smartphones. This type of research is quantitative with purposive sampling techniques which were distributed through questionnaires to 220 respondents of smartphone customers aged 17 – over 55 years who were in the Bekasi area. Primary data analysis was carried out using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method. The results of this study showed only variable of affective commitment that was felt to have no influence on brand loyalty. While the experience of a customer is effective in the audience, the experience of the customer is related to the calculative commitment, the experience of the customer is to the client The calculative of the customer, and the experience of the customer to the ability of the customer has an influence between variables. The results of this study suggest to the next researcher to conduct cluster samples, extend the duration of the study, fill out partial questionnaires and do gender equalization or comparison.
Pemberdayaan Ibu PKK melalui Pengembangan Usaha Frozen Food Berbasis Komunitas untuk Meningkatkan Kapasitas Produksi dan Pemasaran Digital Dodi Atmaja; Puspita Chairun Nisa2; Isniati Dwijayanti; Andi Hidayat Muhmin; Fachmi Tamzil; Unggul Kustiawan; Ritta Setiyati; Muniroh; Yuanita Arianti; Gilang Pratama Hafidz
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2026): May-August
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i2.2883

Abstract

Pemberdayaan ekonomi perempuan berbasis komunitas memerlukan pendekatan yang tidak hanya berorientasi pada keterampilan produksi, tetapi juga mengintegrasikan kemampuan manajemen usaha dan pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan mengembangkan kapasitas usaha kelompok ibu PKK Kelurahan Meruya Selatan, Jakarta Barat, melalui pengembangan usaha frozen food berbasis komunitas. Kelompok mitra memiliki 50 anggota, sedangkan kegiatan secara langsung melibatkan 12 orang perwakilan PKK RW sebagai peserta program. Program dilaksanakan melalui lima tahapan, yaitu sosialisasi dan pemetaan kondisi awal, pelatihan, penerapan teknologi tepat guna, pendampingan dan evaluasi, serta penguatan keberlanjutan program. Evaluasi dilakukan menggunakan pendekatan berbasis capaian melalui observasi, dokumentasi, diskusi dengan mitra, dan penilaian terhadap luaran kegiatan. Hasil kegiatan menunjukkan bahwa mitra mampu menerapkan proses produksi frozen food secara lebih terstruktur, menerapkan praktik higienitas dan sanitasi, serta menggunakan teknologi produksi dan pengemasan. Program menghasilkan tiga produk utama berupa risoles frozen, nugget ayam, dan dimsum frozen. Pada aspek manajemen usaha, peserta mampu menerapkan pencatatan usaha sederhana, menghitung harga pokok produksi dan harga jual, serta menerapkan pembagian peran dalam pengelolaan usaha kelompok. Pada aspek pemasaran, program menghasilkan penguatan identitas produk melalui merek, label, dan kemasan serta pemanfaatan WhatsApp Business, media sosial, dan katalog digital. Hasil kegiatan menunjukkan bahwa integrasi produksi, manajemen usaha, dan pemasaran digital dapat menjadi pendekatan pemberdayaan hulu–hilir dalam mentransformasikan keterampilan pengolahan pangan rumah tangga menjadi kegiatan ekonomi produktif berbasis komunitas.
Co-Authors Ari Anggarani Arya Putra Athaillah Bagaskara Dede Herdiansyah Dessy Setyaningrum Dodi Atmaja Dosman T Sitorus Ega Elicia Fachmi Tamzil Isniati Dwijayanti Kannia Rinjani Putri Zahra Kustiawan, Unggul Muhammad Arief Muhmin, Andi Hidayat Muniroh Pawenary, Pawenary Puspita Chairun Nisa2 Quartus Dominicius Setiyati, Ritta Siti Solehah Rahmah Tunisa Yuanita Arianti