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All Journal Jurnal Ekonomi Jurnal Ekspresi: Desain Komunikasi Visual dan Seni
Achirsyah Bahar
Universitas Nasional Pasim
Arts Humanities Chemistry Economics, Econometrics & Finance

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REBRANDING MSME PRODUCTS AS A VISUAL IDENTITY IN INCREASING BRAND AWARENESS THROUGH SWOT ANALYSIS Sutrisno Sutrisno; Supartono Supartono; Sufyati HS; Didit Hadayanti; Achirsyah Bahar
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Rebranding MSME items as a visual identity is important to boost brand awareness. Through rebranding, the visual identity of a product can be improved, making the product easier for consumers to remember and improving the positive image of the product. Rebranding is an essential technique for increasing brand awareness and the success of micro, small, and medium-sized enterprises. This study rebranded a product logo for one of the MSMEs in the cake business that relies solely on Whatsapp sales and uses product images as its business visual identity mark. The SWOT analysis approach is used to examine the rebranding needs of a product in order to accommodate the company's strengths, weaknesses, opportunities, and threats. Based on the results of the SWOT analysis, the research recommends redesigning the product, particularly in terms of the logo, by employing a simple and memorable logo concept that is easily recalled by consumers for the purpose of enhancing brand awareness. With this logo redesign, it is intended that it would enhance client interest to MSME enterprises.
Rebranding MSMEs Product Brands in Strengthening Visual Identity Achirsyah Bahar
Jurnal Ekspresi : Desain Komunikasi Visual dan Seni Vol. 1 No. 02 (2023): Jurnal Ekspresi : Desain Komunikasi Visual dan Seni, October 2023
Publisher : Jurnal Ekspresi : Desain Komunikasi Visual dan Seni

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The objective of this study is to enhance the identity of Kopide MSMEs through the implementation of a rebranding strategy and visual identity design. By means of documentation studies, interviews, and qualitative descriptive analysis, this study investigates the concepts of media, communication, and visuals in rebranding. The results demonstrate that establishing consumer confidence, increasing sales, and differentiating MSME products on the market are all dependent on an integrated and consistent brand identity. Rebranding of Kopide MSMEs entails the modification of a logo that symbolises the union of coffee and innovative concepts, as well as the incorporation of colour scheme and typeface choices that reinforce the brand persona. It is anticipated that the outcomes will enhance the market standing of Kopide MSMEs and cultivate a favourable perception among consumers, particularly the millennial demographic.
Co-Authors Didit Hadayanti Nasution, Annio Indah Lestari Sufyati HS Supartono Supartono