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Fauzi Mubarak
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Social Sciences

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Kondisi Standar Venue MICE Kota Depok Berdasarkan Pendekatan Gap Analysis Terhadap Standar Venue MICE Indonesia Fauzi Mubarak
Bisnis Event Vol. 1 No. 2 (2020): Jurnal Bisnis Event
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1019.069 KB) | DOI: 10.32722/bev.v1i2.5407

Abstract

Negara-Negara di ASEAN telah menyetujui untuk menggunakan Thailand MICE Venue Standard (TMVS), sebagai model peningkatkan standar venue MICE di ASEAN. Pemberlakuan standar ini tentunya akan meningkatkan persaingan venue, bukan hanya antar kawasan administratif kota di Indonesia tetapi sampai mencapuk skala regional ASEAN. Melalui sebuah standar tentunya kapabilitas sebuah venue akan terlihat. Sampai saat ini, kementrian pariwisata melihat destinasi yang memiliki venue berstandar International baru terdapat di Jakarta dan Bali. Standar venue yang akan berlaku nantinya, tentunya tidak hanya menjadi tantang bagi venue-venue dari 10 Destinasi MICE unggulan, tetapi juga bagi seluruh venue di Indonesia. Kota Depok sebagai salah satu penyangga dari Kota Jakarta, telah menjadi salah satu kota dengan kegiatan event yang tinggi tiap tahunnya. Terkait akan diberlakukannya standar venue kawasan ASEAN, maka kondisi standar venue di kota-kota satelit/sub-urban seperti Kota Depok tentunya menjadi penting untuk dilihat apakah venue- venue di kota ini telah memenuhi standar yang akan ditetapkan. Belum adanya data penilaian ataupun evaluasi terhadap kondisi standar venue yang sudah terbangun (eksis), menyebabkan tidak adanya peta venue dari sebuah Kota/Destinasi mampu menunjukkan venue mana saja yang telah memenuhi kriteria standar ASEAN. Penelitian Analisis Kondisi Standar Venue MICE di Kota Depok ditujukan untuk mengukur dan melihat kemampuan terhadap pemenuhan standar venue ASEAN, dari sebuah venue. Hasil nantinya secara tidak langsung akan memperlihatkan kekuatan dari sebuah destinasi dalam memenuhi kriteria sebagai sebuah destinasi yang kompetitif.
Studi Motivasi Golfer pada Golf Course sebagai Destinasi Wisata di Bandung dan Sekitarnya Muhammad Iqbal Katik Rajoendah; Annisa Wardhani; Fauzi Mubarak; Firman Syah
Bisnis Event Vol. 4 No. 13 (2023): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v4i13.5545

Abstract

Decision-making by golf tourists in determining Bandung and its surroundings as a golf tourism destination is influenced by push factors that are intrinsic motivators. This article is a study to find out more about motivation of golfer in choosing Bandung and its surroundings as a golf tourism destination which is the area of research study, namely Dago Heritage 1917 Golf Course, Mountain View Golf Club, and Bandung Giri Gahana Golf & Resort. This verification research with descriptive-correlational method is done by using concurrent mix approach. Data analysis was performed using Statistics Package for Social Science (SPSS, Ver.23). Exploratory factor analysis is used to determine the level of correlation or relationship between variables within a factor in attribute motivation. Principal component analysis is used to determine the factor-forming variables in attribute motivation. Confirmatory factor analysis is used to confirm the results of this research analysis with previous research results which is a reference in this study. The principal component analysis yields 4 factors in motivation attributes, namely Relaxation and Togetherness, Destination Prestige, Benefits, and Business Opportunities. Previous research instruments are used in this study but the results of research in a study site cannot be generalized with other study sites.
Karakteristik Pemilihan Venue Pameran oleh Perusahaan Penyelenggara Pameran di Jakarta Fauzi Mubarak; Rimsky K. Judisseno; Heri Setyawan
Bisnis Event Vol. 7 No. 25 (2026): Jurnal Bisnis Event
Publisher : Program Studi MICE, Jurusan Administrasi Niaga, Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/bev.v7i25.8067

Abstract

This study aims to identify the factors influencing Professional Exhibition Organizers (PEOs) in selecting exhibition venues in Jakarta. As Indonesia’s economic hub, Jakarta provides several large-scale facilities such as the Jakarta Convention Center (JCC), Indonesia Convention Exhibition (ICE) BSD, and Jakarta International Expo (JIExpo) Kemayoran. The study employs a quantitative-descriptive approach through a survey of 120 active PEOs and in-depth interviews with key venue managers. Data were analyzed using descriptive statistics, Pearson correlation, and Exploratory Factor Analysis (EFA). The results show five main factors affecting venue selection: (1) accessibility and transport, (2) facilities and flexibility, (3) service and professionalism, (4) image and reputation, and (5) pricing and administrative convenience. ICE BSD and JCC are the most preferred venues for their reliability and reputation. The findings conclude that venue selection decisions are driven more by experiential value and operational efficiency rather than rental cost. The study recommends the development of a digital platform, “Jakarta MICE Venue Hub”, to enhance collaboration and competitiveness of Jakarta’s MICE industry.
Co-Authors Annisa Wardhani Firman syah Heri Setyawan Rajoendah, Muhammad Iqbal Katik Rimsky K. Judisseno