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All Journal Journal of Tourism Education Jurnal Ilmiah Pengabdian Kepada Masyarakat
Rajoendah, Muhammad Iqbal Katik
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Humanities Education Social Sciences Other

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The Role Model of MICE Activities After the COVID-19 Pandemic in Indonesia Syah, Firman; Rajoendah, Muhammad Iqbal Katik
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.371 KB) | DOI: 10.17509/jote.v2i1.48875

Abstract

This quantitative research applying SmartPLS3 aimed to look at the overall existing problems in the field related to the impact of the COVID-19 pandemic on MICE business actors and the hybrid model on the existence of MICE activities in Indonesia. The focus of the research was only five representative cities that are the target of MICE activities based on the government’s plan, including Jakarta, Bogor, Bali, Yogyakarta, and Malang. Considering that it has been a year since the COVID-19 pandemic ravaged countries in the world, especially in Indonesia, it brought its own problems. One of the sectors affected is tourism and MICE, and even worse, not a few business actors have given up. They finally switched professions in the fields of culinary, agriculture, and plantations as an alternative business during the pandemic. The emergence of this hybrid concept makes business actors keep moving on. Several alternative solutions prepared during the COVID-19 pandemic include holding virtual MICE, virtual tourism, virtual events, webinars, as well as holding meetings via the Google Meet and Zoom Meet applications, as well as holding teleconferences. This means that the development of the MICE industry will continue to be carried out through the use of more intense technology. It is undeniable that this new activity requires creativity and high quality so that the virtual event can run well
STRATEGI PENINGKATAN SUMBER DAYA MANUSIA DI BIDANG KEPARIWISATAAN DI DESA WISATA SUKAMANDI, KECAMATAN SAGALAHERANG, KABUPATEN SUBANG Rajoendah, Muhammad Iqbal Katik; Anggraini, Asterina; Syafganti, Imam; Wardhani, Annisa; Rudatin, Christina Lipuringtyas; Akbar, Djuni
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i2.80

Abstract

The primary issues addressed in the community service initiative in Sukamandi Tourism Village, Sagalaherang District, Subang Regency, are the lack of understanding regarding sustainable tourism village management and the role of tourism awareness groups (pokdarwis), as well as the inability to utilize social media for promotion. The objective of this initiative is to enhance the quality of human resources in the tourism sector to support sustainable tourism village management and the use of social media for village tourism promotion. The method employed is Participatory Action Research (PAR), which involves stages of survey, coordination with village government, training, and evaluation. The training results indicate a significant improvement in participants' understanding of sustainable tourism village management, the role of pokdarwis, UMKM product packaging, and social media promotion strategies. This initiative is expected to encourage the development of sustainable tourism in Sukamandi Village, improve economic welfare, and preserve local culture and the environment.
Co-Authors Anggraini, Asterina Annisa Wardhani Djuni Akbar Firman syah, Firman Imam Syafganti Rudatin, Christina Lipuringtyas