Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal IQTISHODUNA Jurnal Ilmiah Ecobuss
Nuntufa Nuntufa, Nuntufa
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KEPRIBADIAN TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DI KEMENAG KOTA MALANG Mukaffi, Zaim; Nuntufa, Nuntufa
IQTISHODUNA IQTISHODUNA (VOL 10, NO 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.505 KB) | DOI: 10.18860/iq.v10i1.3576

Abstract

Someone’s personality has a strong influence on other person’s OCB. This study aims to determinethe effect neuroticism, extraversion, openness, agreeableness and conscientiousness the employee’s OCB ofKemenag (Religious Ministry) of Malang. This study used quantitative methods, the data obtained withquestioner given to 48 respondentsinthe Kemenag (Religious Ministry) of Malang. Methods of data analysisusing multiple linear regression that includes test Validity and Reliability, Testing assumptions Classical, Ftestand t-test were assisted by SPSS16:00 For Windows. The results of the simultaneous analysis of thesignificant level of 5% neuroticsm variables, extraversion, and openness to experience, agreeableness andconscientiousness effect on employee’s OCB of Kemenag (Religious Ministry) Malang. The results of partialanalysis by a significant level of 5% neuroticism no effect on employee’s OCB of Kemenag (Religious Ministry)Malang because probability value greater than 0.05 is 0.791, whereas extraversion, openness, agreeablenessand conscientiousness have a significant effect on employee’s OCB Kemenag (Religious Ministry) of Malangwith a probability value respectively .000, .000, 0.001, and 0.013.VARIABEL the dominant influence on employee’sOCB Kemenag (Religious Ministry) of Malang is agreeableness to count 3,744 with a t significant value is0.001.
Analisis Pola Pemasaran Dalam Bisnis Dropshipping Dalam Meningkatkan Penjualan Online Pada Toko Hikmah Collection Kraksaan Malia, Umi; Nuntufa, Nuntufa; Nikmatul, Nailin
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2322

Abstract

This study aims to analyze marketing patterns in the dropshipping business implemented by Toko Hikmah Collection Kraksaan to increase online sales. The object of this research is the marketing strategy used by stores to attract more consumers and increase competitiveness in the increasingly competitive e-commerce industry. This study uses a qualitative method with a descriptive approach. Data is collected through interviews, observations, and documentation analysis to understand the marketing strategies implemented and their effectiveness in significantly increasing sales. The results of the study show that Toko Hikmah Collection Kraksaan uses various digital marketing strategies, such as social media, paid advertising, collaboration with micro-influencers, and promotions in the form of attractive discounts and free shipping. Customer testimonials are also used to build trust and increase customer loyalty. However, the store faces major challenges in the form of stiff competition and dependence on key suppliers. In conclusion, marketing strategy plays an important role in increasing online sales. For more optimal results, it is recommended that stores optimize digital content and expand marketing through various leading e-commerce platforms. Keyword: Digital Marketing, Dropshipping, Promotion Strategy, Online Sales.
Co-Authors Malia, Umi Nikmatul, Nailin Rizqina, Ila Wahab, Abdul Aziz Zaim Mukaffi