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M Fatkhur Rozi, M Fatkhur
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Economics, Econometrics & Finance

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PENERAPAN ELECTRONIC WORD OF MOUTH (eWOM) DAN PRINSIP KOMUNIKASI DALAM ISLAM Rozi, M Fatkhur
IQTISHODUNA IQTISHODUNA (VOL 13, NO: 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.478 KB) | DOI: 10.18860/iq.v13i1.4480

Abstract

Abstract: This paper attempts to construct eWOM concepts based on input-process-output perspectivesthat produce a framework based on the identification of academic literature. This is based on the developmentof the internet world, e-commerce, and electronic word of mouth (eWOM) that is able to influence consumerbehavior. The approach of this paper uses the literature review method of several journals relevant to thetheme and study of communication principles in Islamic perspective and then discuss the data. The findingsin this paper suggest that eWOM is relatively new. This is considered to be quite representative in theliterature review regarding eWOM. The results of the review also get some research showing the theory thatexplains about eWOM phenomenon. The discussion not only aims to meet the gap in eWOM research butalso produces an overview in analyzing eWOM communication. It can present a structured approach inresearching various literatures and identify existing trends and gaps, aiming to find an overview in research oneWOM. The results can integrate the classification framework that can present the concept framework inother studies.
PENGARUH KARAKTERISTIK ENTREPRENEURSHIP, PERAN GENDER, PEKERJAAN ORANG TUA, DAN DUKUNGAN AKADEMIK TERHADAP MINAT KEWIRAUSAHAAN MAHASISWA Rozi, M Fatkhur; Solekah, Nihayatu Aslamatis
IQTISHODUNA IQTISHODUNA (VOL 11, NO: 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v1i1.3698

Abstract

This study aimed to determine the effect of entrepreneurship characteristics, gender roles, parents’occupations, and academic support for student entrepreneurial intentions. This study is quantitative studyaimed to test the effect of all variables simultaneously and partially. The research used purposive sampling ofUIN Maulana Malik Ibrahim students from six faculties which consist of FITK, Faculty of Shariah, Faculty ofHumanities, Faculty of Economics, Faculty of Psychology and Faculty of Science and Technology with 250respondents. The results of this study showed that the characteristics of entrepreneurship, gender roles, theparents’ occupations, and academic support simultaneous effect on student intentions in entrepreneurship.There are two variables that partial effect on the variable of intentions student entrepreneurship characteristicsand role of gender. The other two variables which are the parents’ occupation and academic support are notpartial effect on student interest in entrepreneurship. Characteristics of entrepreneurship has a dominantinfluence on the intentions of the student entrepreneurship
PERAN SITUS JEJARING SOSIAL DALAM PERSEPSI RESELLER Rozi, M Fatkhur
IQTISHODUNA IQTISHODUNA (VOL 10, NO 2.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.611 KB) | DOI: 10.18860/iq.v10i2.3587

Abstract

The rapid development and growth of social networking sites in Indonesia raises opportunities forsales activity mainly resellers. Sales activity via the social networking site is an outgrowth of an earlierconcept that e-marketing. The purpose of this study wanted to gain an understanding of the role of the resellersocial networking sites. Methods used in this study is the Focus Group Discussion with 12 people resellersmobile products and clothing as participants. The results of the study explained that social networking sitesis an Internet-based tool that serves as a medium of communication for the promotion, negotiation, andtransaction. Of exposure obtained explanations focus group discussions that social networking sites are ameans of informing bid, bid development, and role as a reseller. The role of social networking sites is as amedium for conveying information, interactions, and transactions.
Co-Authors Nihayatu Aslamatis Solekah