Hedi Hadiansyah
DKV Universitas Pasundan (UNPAS) Bandung Jl. Pasir Kaliki No. 179 A Kota Bandung

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Makna Visual Karakter Denmas Aria Kendor dalam Komik Strip Panji Koming dengan Pendekatan Ikonograf Hedi Hadiansyah
PANTUN Vol 6, No 1 (2021): Glokalisasi Seni Budaya dalam Tranformasi Mitos dan Spiritualitas
Publisher : Pascasarjana ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/pantun.v6i1.1692

Abstract

Denmas Aria Kendor is one of the characters in Panji Koming’s comic strip which is periodically published by Kompas newspaper on Sunday. His roles are both as the one opposed to the character of Koming and Pailul and the one who delivers an opinion and messages through that comic strips. Denmas Aria Kendor have distinctive visual image so it becomes easily recognized and symbolizes certain meaning. The purpose of this research is to interpret the visual image of Denmas Aria Kendor in Panji Koming’s comic strip, especially seen from the physical features, posture, pose, expression and gesture. This research applies the iconography analysis method on the character design and body language of Panji Koming comic strip. This study reveals the character of Denmas Aria Kendor’s character. He is the character reflecting the government official image with superior attitudes. Keywords: Denmas Aria Kendor, Visual Meaning, Comic Strip Panji Koming, Iconography
SOCIAL CAMPAIGN DESIGN ABOUT THE STORY OF SUNDANESE PANTUN CIUNG WANARA FOR TEENAGERS IN BANDUNG Purmaningrum Maeni; Hastami Sekar Zahtia; Hadiansyah Hedi
JOMANTARA Vol. 3 No. 1 (2023): Vol. 3 No. 1 January 2023
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jijac.v3i1.7066

Abstract

Teenagers are the next generation that will have to bequeath culture to the next generation. Without sufficient understanding, the influence of incoming foreign cultures could replace the local culture. The era of digitalization and culture that also continues to develop should be harmonized. In the sphere of literacy, the era of digitalization brings influence and change to comics. Digital comics that elevate the stories and cultural traditions of a particular region is one example of a form of cultural rejuvenation. Like Metalu Kyoyuzuki's digital comics, 7 Wonders which tells the story of Jaka Tarub, has been liked 9.7 million times with a rating of 9.82 out of 10 since its first airing in July 2016 (cnnindonesia.com: 2020). Folklore itself is a cultural expression of a society through the language of speech that is directly related to various aspects of culture. Broadly speaking, the values in Sundanese culture are reflected through the daily life of the people who live the philosophy of living silih asah, silih asih and silih asuh. In addition, unlike Pantun Melayu, Sundanese pantun story is part of mythical folklore and is considered sacred because it contains a moral message; emotionally; and other life values. The data supporting this research were obtained through literature studies and interviews of resource persons to understand about Ciung Wanara culture and stories. While the determination and data of target audience segmentation is obtained through questionnaires and observations. The rejuvenation of the form and media that packaged the story was conveyed through a social campaign aimed at the late teenagers in Bandung. This campaign is a forum to remind, invite and encourage targets to pay more attention and understand the local culture through exciting new forms of media.
Perancangan Buku Dongeng Telaga Warna Purmaningrum Maeni; Hedi Hadiansyah; Annisa Insyirah
ArtComm Vol 2 No 1 (2019): ArtComm
Publisher : Universitas Informatika dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1275.248 KB) | DOI: 10.37278/artcomm.v2i1.167

Abstract

Keluarga merupakan tempat pertama anak untuk mengedukasi diri salah satunya mengenai nilaipositif kehidupan, Menanamkan nilai-nilai positif kehidupan kepada anak tidaklah mudah namundapat dilakukan dari usia prasekolah, salah satu alternatif untuk membantu orang tua dalammenanamkan nilai positif kepada anak adalah melalui dongeng, karena dengan dongeng akanmempermudah untuk menyampaikan pesan positif yang terkandung dalam cerita tersebut. Salah satucara untuk memudahkan penyampaiannya dapat dibantu dengan menggunakan gambar ilustrasi dalamberbagai media. Ilustrasi semi realis lebih mudah dipahami oleh anak2 sebagai target audiance untukmembantu menyampaikan pesan moral. Media alternative berupa buku dongeng Interaktif dianggapsebagai media yang ramah bagi anak dan praktis dan dengan tambahan interaksi sederhana akanmenambah interaksi yang terjadi antara orang tua dan anak. Tema yang diangkat dalam perancanganini adalah mengenai dongeng telaga warna, karena banyak orang tua yang tidak tahu mengenaidongeng telaga warna serta pesan positif dalam dongeng telaga warna tersebut, meski lebih banyakyang tahu bahwa telaga warna merupakan tempat wisata.