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All Journal Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Firman Rosjadi Dj
Fakultas Bisnis dan Ekonomika, Universitas Surabaya
Economics, Econometrics & Finance

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ANALISIS HUBUNGAN ANTARA KEWARGANEGARAAN GLOBAL DAN BUDAYA KONSUMEN GLOBAL: PENGARUH MEDIASI KECERDASAN BUDAYA DAN MODERASI RELIGIUSITAS Octavia Elvana Indra Putri Aluisi; Aluisius Hery Pratono; Firman Rosjadi Dj
Jurnal Ekonomi dan Bisnis Vol. 23 No. 2 (2019): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.669 KB) | DOI: 10.24123/jeb.v23i2.2015

Abstract

This study attempt to examine the complex relationship between global consumer culture and global citizenship by involving the mediating effect of cultural intelligence behavior and the moderating effect of religiosity. The structural equation model was developed to propose some hypothesis with support from previous literature. The empirical analysis involved online survey at the individual level, who voluntarily contributed to respond the survey. They represent young people, who represent various places in Indonesia. The results indicate that global consumer culture has a positive impact on global citizenship with mediating support from cultural intelligence behavior. In addition, the moderating effect of religiosity shows that the individual with high level of religiosity demonstrates high level of global citizenship. However, increasing level of global consumer culture for such individual has less impact on global citizenship than individual who has low level of religiosity. This study extends the discussion on global customer culture, which becomes a main concern to international business.
Co-Authors Aluisius Hery Pratono Octavia Elvana Indra Putri Aluisi