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All Journal Jurnal Bisnis Terapan Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori
Claudius Bona
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Economics, Econometrics & Finance Social Sciences

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PENGARUH PERILAKU ANCHORING DAN HERDING BIAS TERHADAP KEPUTUSAN INVESTASI SAHAM: Studi di Mahasiswa FBE Universitas Surabaya Semester 5 dan 7 Tahun 2022/2023 Claudius Bona; Victor Marcelino Liangga
Jurnal Ekonomi dan Bisnis Vol. 26 No. 2 (2022): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.013 KB) | DOI: 10.24123/jeb.v26i2.5254

Abstract

Making an investment decision in the industrial revolution 4.0 is now a trend, especially in Indonesia. From KSEI's data in September 2022, there has been a 2.5-times increase in stock investment since the beginning of the pandemic in 2020. The significant increase in the number of stock investors, especially in students community during the pandemic has become an interesting factor to discuss. The influence of biased aspect of financial behavior in investing is often neglected by investors so they make an investment decision that are less than optimal. This study aims to determine the problems of investors' financial behavior aspects, especially anchoring behavior and herding bias related to stock investment decisions. Questionnaires are used as a tool to reveal respondents' opinions. Target respondents are students of the 5th and 7th semesters of the Faculty of Business and Economics, University of Surabaya. The data is then processed using SPSS 24 software. From the processing, research results’ show that anchoring bias has a positive and significant effect on investors' investment decisions. Moreover, for herding bias shows an insignificant effect for investment decisions. For future research, it is possible to examine the influence of other financial behaviors such as overconfidence and disposition effects on investment decisions among students.
ENHANCING CUSTOMERS’ LOYALTY THROUGH SERVICE QUALITY Santoso, Raymond; Devi Rachmasari; Claudius Bona
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7758

Abstract

This study explores how the delivery of desirable services influences the overall performance of a service company in Kediri, particularly focusing on customer satisfaction, loyalty, and business outcomes. In the modern service industry, companies are expected to deliver fast, responsive, and personalized services to retain customers and remain competitive. A service company, a service-oriented enterprise, has been experiencing challenges in meeting these rising expectations. The writer used a descriptive qualitative approach using a case study approach consisting of observation, questionnaires, and interviews with customers, employees, and the business owner. This research investigates service delivery issues and their impact on customer experience and business performance. The findings reveal that the main problems are slow service response, lack of employee training, and low empathy in customer interactions. To address these issues, the company manages a feedback system, improves standard operating procedures (SOPs), holds regular service training, and implements better staffing strategies. These improvements yield 30% customers increase, 72% customers are satisfied, 18% neutral and 10% dissatisfied.
Co-Authors Rachmasari, Devi Santoso, Raymond Victor Marcelino Liangga