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All Journal Journal of Information Technology and Computer Science Jurnal Bisnis Terapan BIP'S : Jurnal Bisnis Perspektif
Rachmasari, Devi
Politeknik Ubaya
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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STUDENT BUSINESS CENTER AS A MEANS OF DEVELOPING ENTREPRENEURSHIP CAPACITY FOR STUDENTS Devi Rachmasari
Jurnal Bisnis Terapan Vol. 1 No. 01 (2017): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.812 KB) | DOI: 10.24123/jbt.v1i01.289

Abstract

Entrepreneurs obviously play significant role in the growth of economics as it canbe seen in the industrial countries which have more than 10% entrepreneurs oftheir population. Indeed, the role of universities in preparing the society, especiallytheir graduation to be self-employed, to be an entrepreneur is surely substantial.Entrepreneurship education is the answer in maximizing students’ capacity onknowledge as well as skill to be entrepreneurs. Many studies indicate the positiveimpact of entrepreneurship education. This paper will discuss entrepreneurshipeducation in Politeknik Ubaya especially through Student Business Center, a placewhere students are able to practice what they have learned in the classroom
BUSINESS SUSTAINABILITY: HOW TO ENGAGE CUSTOMERS DURING THE PANDEMIC Devi Rachmasari
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4724

Abstract

It is a worldwide condition that corona virus spread at the end of 2019. The lockdown policy applied in most countries in the world as an effort to break the chain of spread of the virus, unfortunately, has a big impact on economics activities. The business must think hard in order to be able to sustain. Thus the writer wants to analyze a case in a language course in Surabaya to be able to survive and engage customers during the pandemic by using descriptive qualitative study with a case study. The strategy of new mindset and digital marketing is proved to be effective in making the course sustains during the pandemic of covid 19. The long distance and lockdown condition is no longer a matter since through digital marketing, the course is able to reach the public to be customers.
Keberlanjutan Bisnis di New Normal dengan Instagram Marketing Devi Rachmasari Rachmasari
BIP's JURNAL BISNIS PERSPEKTIF Vol 16 No 1 (2024): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v16i1.510

Abstract

Kondisi new normal yang dihadapi dunia bisnis dimana kondisi perekonomian belum sepenuhnya pulih membuat pemain bisnis harus memikirkan strategi baru supaya konsumen tetap memilih produk/jasa perusahaannya sehingga roda bisnisnya tetap bisa beroperasi. Suatu Lembaga Bahasa dimana penulis melakukan penelitiannya, memilih untuk melakukan strategi pemasaran melalui pemasaran Instagram karena sosial media saat ini bisa menjangkau masyarakat secara lebih luas dimanapun dan kapanpun. Selain itu pemasaran instagram juga dipilih karena target pasar Lembaga tsb merupakan anak muda yang saat ini banyak menggunakan sosial media, khususnya Instagram. Penelitian yang ditulis ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus pada suatu lembaga bahasa yang ada di Surabaya. Data yang digunakan mulai Maret 2019 hingga pertengahan 2022. Data tsb didapat penulis melalui observasi partisipatif, wawancara mendalam kepada karyawan dan analisa dokumen. Data tsb kemudian dilakukan triangulasi untuk mendapatkan validitas. Dari hasil analisa penelitian, penulis melihat bahwa pengunaan konten Instagram secara tematik sesuai dengan layanan jasa yang ada di Lembaga Bahasa tsb serta pengunaan alat pada feed dan story yang disesuaikan dengan kesukaan pengikut akun Lembaga Bahasa, terbukti efektif dalam menjalin komunikasi yang interaktif sehingga jumlah konsumen Lembaga Bahasa tsb terjadi peningkatan dengan kata lain Lembaga tsb masih bisa meraih keuntungan. Kata kunci: Keberlanjutan usaha, pemasaran instagram, new normal
PERAN KONTEN POST INSTAGRAM DALAM KEBERLANJUTAN BISNIS Rachmasari, Devi; Askandari, Sabrina
Jurnal Bisnis Terapan Vol. 8 No. 2 (2024): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v8i2.6956

Abstract

The pandemic hit the education sector, including courses. Many courses shifted to online marketing and online classes. A course that the writer conducted the study, from rarely engaged in online marketing, conducted Instagram Marketing to solved the problem due to the huge potential for growing the brand of the course. Instagram users engage with the content often, using its interactive capabilities to reach the largest possible audience was as potential customers for the course. The writer utilized qualitative method for the study. Indeed it helped the course gained customers and maintained business sustainability. Budding entrepreneurs leveraging profitable online business ideas often begin their product promotion on social platforms. Brands are a little hesitant at the beginning but sooner they also adopt different product promotion strategies to expand brand reach.Therefore, businesses of all kinds — whether a startup or an established brand — should elevate their Instagram marketing strategy for a powerful brand presence to attract and engage with potential customers. Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International License
HUMAN RESOURCE CAPACITY BUILDING TOWARDS TECHNOLOGY USED FOR BUSINESS SUSTAINABILTY IN THE NEW NORMAL Tedjokusumo, Edith Primadiana; Devi Rachmasari
Jurnal Bisnis Terapan Vol. 9 No. 1 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i1.7453

Abstract

There are many changes in the business organizations’ perspective and the way of doing the job to achieve the goals of business organization after the Covid-19 pandemic. So, this study aims to find out what problems that may occur in business organization. In addition, it is also important to know from the organization side’s regarding the goals achievement by the role of the employees. Whether the employees are still indeed needed or any other things needed to be added to match with the target of business organization. Another thing that should also be put into consideration is the usage of technology after the pandemic - that could be the only solutions for business organization. The method used here was descriptive qualitative, and the data were taken by the questionnaire and some interviews in a specific manufacture national company in East Java. The result of findings showed the following. After the pandemic, it can be concludes as the usage of technology and applications are beneficial, even though there is some refusal from the employees, but with the assistance and training, the problem is solved; in addition, the production process can run smoothly and the goal of the production can be achieved.
ENHANCING CUSTOMERS’ LOYALTY THROUGH SERVICE QUALITY Santoso, Raymond; Devi Rachmasari; Claudius Bona
Jurnal Bisnis Terapan Vol. 9 No. 2 (2025): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v9i2.7758

Abstract

This study explores how the delivery of desirable services influences the overall performance of a service company in Kediri, particularly focusing on customer satisfaction, loyalty, and business outcomes. In the modern service industry, companies are expected to deliver fast, responsive, and personalized services to retain customers and remain competitive. A service company, a service-oriented enterprise, has been experiencing challenges in meeting these rising expectations. The writer used a descriptive qualitative approach using a case study approach consisting of observation, questionnaires, and interviews with customers, employees, and the business owner. This research investigates service delivery issues and their impact on customer experience and business performance. The findings reveal that the main problems are slow service response, lack of employee training, and low empathy in customer interactions. To address these issues, the company manages a feedback system, improves standard operating procedures (SOPs), holds regular service training, and implements better staffing strategies. These improvements yield 30% customers increase, 72% customers are satisfied, 18% neutral and 10% dissatisfied.
Participant-Driven Design of Community Program Topics for Aging Communities: A Text Clustering Approach to Activity Preferences Hapsari, Indri; Rachmasari, Devi
Journal of Information Technology and Computer Science Vol. 11 No. 2: August 2026
Publisher : Faculty of Computer Science (FILKOM) Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25126/jitecs.2026112907

Abstract

The rapid growth of Indonesia’s elderly population highlights the need for community programmes that not only extend lifespan but also improve healthspan. This study aims to design ageing activity topics based on participants’ suggestions using Natural Language Processing (NLP) and unsupervised clustering. Data were collected from 213 open-ended responses from participants of the Center for Aging Wellness (CAW), University of Surabaya, covering liked aspects, improvement areas, and future topic suggestions. Text data were pre-processed (lowercasing, removal of punctuation, digits, and stopwords, and spelling normalization), then transformed using TF-IDF and clustered with K-Means. Five values of k (2–6) were tested, with k = 6 selected based on the highest silhouette score and interpretability. Six thematic clusters emerged: knowledge literacy (12.2%), appreciation and learning (35.7%), leisure and social activities (8.9%), brain health and dementia (18.3%), physical and mental health (15.5%), and financial independence (9.4%). These clusters were mapped into broader need categories and aligned with the Indonesia Longitudinal Aging Survey (ILAS) 2023 domains. As an exploratory study, the results support thematic mapping and programme planning rather than prediction. The findings demonstrate that participant feedback can be transformed into an evidence-based roadmap for more targeted and context-sensitive ageing community programmes.
Co-Authors Askandari, Sabrina Claudius Bona Indri Hapsari Santoso, Raymond Tedjokusumo, Edith Primadiana