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All Journal Jurnal Ekonomi Bursa : Jurnal Ekonomi dan Bisnis IIJSE
Yono Maulana Maulana
Universitas Swadaya Gunung Jati
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Kualitas Pelayanan dan Suasana Toko dalam Meningkatkan Keputusan Pembelian Aang Curatman; Yono Maulana Maulana; Ihza Mahendra
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i1.241

Abstract

The increasing number of products offered by stores makes consumers more observant in making purchases, so that consumers consider before making a purchase. This has an impact on Distro B Kuningan consumers, based on the survey results obtained several symptoms of consumer purchasing decisions, including a decrease in the number of sales and a decrease in the number of buyers in 2019 and 2020. This study aims to determine the effect of the store atmosphere on purchasing decisions, to determine the effect of service quality on purchasing decisions, as well as knowing the effect of store atmosphere and service quality on purchasing decisions. This type of research is explanatory with a quantitative approach and survey methods. The results showed that there was a positive and significant influence of service quality on purchasing decisions, there was a positive and significant influence of store atmosphere on purchasing decisions, and there was a positive and significant influence of store atmosphere and service quality on purchasing decisions. Based on the results of the research, it was recommended that Distro B Kuningan pay attention to and improve the shop atmosphere to make it more attractive, and improve the quality of service delivered to customers.
INTEREST IN ENTREPRENEURSHIP DRIVEN BY SELF-EFFICIENCY AMONG CIREBON STUDENTS USING SOCIAL MEDIA Rahmadi Rahmadi; Yono Maulana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to determine the impact of Feasibility and Self-Efficacy on Entrepreneurial Interest. This research was conducted at the Faculty of Economics, Universitas Swadaya Gunung Jati Cirebon, with a sample of 86 respondents. The determinant of respondents is chosen through proportional random sampling techniques because respondents are already known to the population and the distribution of the number of respondents who are even in each class. The data analysis method uses validity, reliability, classical assumptions, regression analysis, as well as t tests and F tests processed through the IBM SPSS 25 (Spescial Package For Statistical Science) application. The results showed that there was a partial significant positive impact of Feasibility and Self-Efficacy variables on Entrepreneurial Interest, simultaneously there was a significant positive impact of 61.8% between the Feasibility and Self-Efficacy variables on Entrepreneurial Interest, and the remaining 38.2% influenced by other factors. For the university, it is important to pay attention to the applicable curriculum and increase the intensity of entrepreneurship training programs as an implementation so that many students are interested in becoming an entrepreneur.
The Influence of Influencer Marketing, Social Media Marketing, and Campaigns on Fashion Customer Loyalty in the TikTok App (Study on Converse Brand) Rendi Supiandi; Jefry Romdonny; Yono Maulana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7558

Abstract

The digital age has turned TikTok Shop into a transformative phenomenon in the global e-commerce landscape, particularly in the fashion industry. TikTok Shop creates an immersive and interactive shopping experience by integrating entertainment and shopping in one ecosystem. The platform has seen significant transaction growth in Indonesia, making it one of the fastest-growing e-commerce markets. This research seeks to measure the impact that influencer marketing, promotion on social media, and campaigns on customer devotion in the fashion sector on the TikTok App, with a focus on the Converse brand. The research problem addresses the challenge of maintaining customer loyalty in a competitive digital environment where engagement and sales show alarming trends. This research uses an associative quantitative approach with a survey method using a digital questionnaire distributed through Google Forms. The sample consisted of 200 respondents who are active users of the TikTok application in Cirebon City aged 18-40 years and familiar with the Converse brand. Data collection used technique of purposive sampling, and the analyses were conducted using SPSS within validity, reliability, and the analysis of multivariate linear regression tests. The findings demonstrated that influencer marketing, promotion on social media, and campaigns have a favourable and noteworthy impact on customer devotion. Regression analysis shows that the three factors together affect the loyalty of client by 43.6%, while 56.4% is influenced by other factors outside this study. Therefore, Converse needs to continue developing innovative and interactive digital marketing strategies according to audience preferences in the digital.
Co-Authors Aang Curatman Ihza Mahendra Jefry Romdonny Rahmadi Rahmadi Rendi Supiandi