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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Mulawarman (JIMM) Ekopedia: Jurnal Ilmiah Ekonomi
Muhammad Wasil
Universitas Mulawarman
Economics, Econometrics & Finance

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Pengaruh disiplin, kesehatan dan keselamatan kerja, serta pengawasan terhadap kinerja karyawan Denny Febrian; Purwadi Purwadi; Muhammad Wasil
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 3 (2021): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i3.8211

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh disiplin, Kesehatan dan Keselamatan Kerja, serta Pengawasan terhadap Kinerja karyawan di PT Harmoni Panca Utama Samarinda. Penelitian ini dilakukan pada perusahaan PT Harmoni Panca Utama Samarinda. Metode pengambilan sampel menggunakan metode sensus. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda SPSS 21. Hasil analisis menunjukkan disiplin berpengaruh positif signifikan terhadap kinerja karyawan, kesehatan dan keselamatan kerja berpengaruh positif dan siginifikan terhadap kinerja karyawan, pengawasan berpengaruh positif signifikan terhadap kinerja karyawan.
Pengaruh Pemain Sepakbola Diaspora sebagai Brand Ambassador dan Fanatisme Supporter serta Desain Produk Terhadap Keputusan Pembelian Produk Jersey Tim Nasional Indonesia pada Ultras Garuda Samarinda Muhammad Zaky Firmansyah; Muhammad Wasil
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g38c1z88

Abstract

This study aims to analyze the influence of diaspora football players as brand ambassadors, supporter fanaticism, and product design on the purchase decisions of the Indonesian National Team jersey among Ultras Garuda Samarinda. Using a quantitative method with 102 respondents and multiple linear regression analysis, the partial test results show that all three variables have a positive and significant effect, with supporter fanaticism being the most dominant factor. Simultaneously, the three variables significantly affect purchase decisions, with an R² value of 0.781, indicating that 78.1% of the variation in purchase decisions can be explained by the model. These findings emphasize that purchase decisions for the national team jersey are influenced not only by product visual aspects but also by supporters’ emotional attachment and positive perceptions of diaspora players as representations of a modern Indonesian National Team image.
THE IMPACT OF SOCIAL MARKETING ON LIBERICA COFFEE BRANDING IN INCREASING CONSUMPTION INTENTION Gusti Noorlitaria Achmad; Dwi martiyanti; Arvita Rachmawaty; Purwadi; Muhammad Wasil
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19635

Abstract

This study aims to analyze the effect of social marketing on consumption intention toward Liberica coffee in East Kalimantan, with branding serving as a mediating variable. As a local commodity, Liberica coffee has considerable potential; however, it remains less favored among the younger generation. Therefore, a social marketing approach is considered strategic in constructing social and emotional narratives that foster awareness, trust, and preference for local products. This study uses quantitative research methods with survey techniques by involving 120 youth respondents in East Kalimantan. The results were calculated by the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that social marketing has a positive impact on both branding and consumption intention. In addition, brand also plays a strong impact on consumption intention and is found to mediate the relationship of social marketing and consumption intention. The results have theoretical and practical implications for MSME actors, as well as stakeholders to achieve the best social massages wrapped on an authentic and personal branding strategies to increase the consumption of Liberica coffee.
Co-Authors Arvita Rachmawaty Denny Febrian Dwi Martiyanti Gusti Noorlitaria Achmad Muhammad Zaky Firmansyah Purwadi Purwadi Purwadi Purwadi