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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian UNDIKMA Jurnal Ilmu Manajemen Mulawarman (JIMM) Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Muhammad Wasil
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh disiplin, kesehatan dan keselamatan kerja, serta pengawasan terhadap kinerja karyawan Denny Febrian; Purwadi Purwadi; Muhammad Wasil
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 6, No 3 (2021): September
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v6i3.8211

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh disiplin, Kesehatan dan Keselamatan Kerja, serta Pengawasan terhadap Kinerja karyawan di PT Harmoni Panca Utama Samarinda. Penelitian ini dilakukan pada perusahaan PT Harmoni Panca Utama Samarinda. Metode pengambilan sampel menggunakan metode sensus. Teknik analisis dalam penelitian ini menggunakan metode regresi linier berganda SPSS 21. Hasil analisis menunjukkan disiplin berpengaruh positif signifikan terhadap kinerja karyawan, kesehatan dan keselamatan kerja berpengaruh positif dan siginifikan terhadap kinerja karyawan, pengawasan berpengaruh positif signifikan terhadap kinerja karyawan.
Pengaruh Pemain Sepakbola Diaspora sebagai Brand Ambassador dan Fanatisme Supporter serta Desain Produk Terhadap Keputusan Pembelian Produk Jersey Tim Nasional Indonesia pada Ultras Garuda Samarinda Muhammad Zaky Firmansyah; Muhammad Wasil
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/g38c1z88

Abstract

This study aims to analyze the influence of diaspora football players as brand ambassadors, supporter fanaticism, and product design on the purchase decisions of the Indonesian National Team jersey among Ultras Garuda Samarinda. Using a quantitative method with 102 respondents and multiple linear regression analysis, the partial test results show that all three variables have a positive and significant effect, with supporter fanaticism being the most dominant factor. Simultaneously, the three variables significantly affect purchase decisions, with an R² value of 0.781, indicating that 78.1% of the variation in purchase decisions can be explained by the model. These findings emphasize that purchase decisions for the national team jersey are influenced not only by product visual aspects but also by supporters’ emotional attachment and positive perceptions of diaspora players as representations of a modern Indonesian National Team image.
THE IMPACT OF SOCIAL MARKETING ON LIBERICA COFFEE BRANDING IN INCREASING CONSUMPTION INTENTION Gusti Noorlitaria Achmad; Dwi martiyanti; Arvita Rachmawaty; Purwadi; Muhammad Wasil
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19635

Abstract

This study aims to analyze the effect of social marketing on consumption intention toward Liberica coffee in East Kalimantan, with branding serving as a mediating variable. As a local commodity, Liberica coffee has considerable potential; however, it remains less favored among the younger generation. Therefore, a social marketing approach is considered strategic in constructing social and emotional narratives that foster awareness, trust, and preference for local products. This study uses quantitative research methods with survey techniques by involving 120 youth respondents in East Kalimantan. The results were calculated by the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that social marketing has a positive impact on both branding and consumption intention. In addition, brand also plays a strong impact on consumption intention and is found to mediate the relationship of social marketing and consumption intention. The results have theoretical and practical implications for MSME actors, as well as stakeholders to achieve the best social massages wrapped on an authentic and personal branding strategies to increase the consumption of Liberica coffee.
Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Dwi Martiyanti; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

Abstract

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.
Pengaruh Ulasan Konsumen dan Nilai Pelanggan serta Celebrity Endorser Terhadap Keputusan Pembelian pada Ecommerce Shopee di Samarinda Peter Wijaya Salim; Muhammad Wasil
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 1 No. 2 (2025): DESEMBER 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p4fptj92

Abstract

This study aims to analyze the influence of consumer reviews, customer value, and celebrity endorsers on purchasing decisions on the Shopee e-commerce platform in Samarinda. The research used a quantitative approach with a descriptive method. The sampling technique used purposive sampling with a total of 80 Shopee users in Samarinda who met the research criteria. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using SPSS version 25 through validity tests, reliability tests, multiple linear regression analysis, correlation coefficient tests, coefficient of determination tests, F-tests, and t-tests. The results showed that consumer reviews and customer value had a positive and significant effect on purchasing decisions. Meanwhile, celebrity endorsers did not have a significant effect on purchasing decisions. Simultaneously, consumer reviews, customer value, and celebrity endorsers influenced purchasing decisions. This study indicates that consumers tend to prioritize user reviews and perceived value over public figure influence in making purchasing decisions on e-commerce platforms. This research is expected to serve as a reference for companies in developing more effective digital marketing strategies to improve consumer purchasing decisions.  
Co-Authors Arvita Rachmawaty Arvita Rahmawati Denny Febrian Dwi Martiyanti Gusti Noorlitaria Achmad Muhammad Zaky Firmansyah Peter Wijaya Salim Purwadi Purwadi Purwadi Purwadi