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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Pengabdian UNDIKMA International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Impresi Indonesia PEDAMAS (Pengabdian Kepada Masyarakat)
Dwi Martiyanti
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pendampingan Aplikasi Sistem Pembayaran Digital (QRIS) Sebagai Upaya Peningkatan Daya Saing pada UMKM Sektor Jasa di Samarinda Dwi Martiyanti; Henny Febrianti; Tatasya Nur Fadhilah; Nikolaus Cholin Huvat; Dina Rosyadah; Risma Ayu Nur Aisyah
Jurnal Pengabdian UNDIKMA Vol. 4 No. 4 (2023): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i4.9379

Abstract

This service activity aims to improve the skills of Salon Yudi's MSME partners in using the QRIS digital payment system application in an effort to increase business competitiveness in the digital era. The method of implementing this service uses socialization and mentoring. The target of this activity is to increase the competitiveness of MSMEs through non-cash transaction processing services so that they run quickly and efficiently. The evaluation instrument for this activity uses an interview sheet and is analyzed descriptively. The results of this service show that Salon Yudi partners have the knowledge and skills to apply the QRIS digital payment system to their customers. This positive impact is shown by the faster payment processing time for customers, making it more efficient and fulfilling the need for customers to use the payment process, which is currently non-cash.
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Sneakers Branded Melalui Hedonisme dan Fomo Sebagai Variabel Mediasi Netty Fabiola Karendyna; Gusti Noorlitaria Achmad; Dwi Martiyanti
Jurnal Impresi Indonesia Vol. 5 No. 6 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i6.7860

Abstract

Perkembangan pesat platform digital, khususnya TikTok, telah mengubah perilaku konsumen di Indonesia secara fundamental, terutama dalam pembelian sneakers bermerek. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian sneakers branded dengan hedonisme dan Fear of Missing Out (FOMO) sebagai variabel mediasi. Berlandaskan teori Stimulus-Organism-Response (S-O-R), penelitian ini berhipotesis bahwa stimulus digital marketing memicu respons psikologis berupa hedonisme dan FOMO yang kemudian mendorong keputusan pembelian. Pendekatan kuantitatif digunakan dengan data yang dikumpulkan dari 200 responden pengguna aktif TikTok yang pernah membeli sneakers branded minimal sekali melalui platform tersebut menggunakan teknik purposive sampling. Analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap hedonisme (t=3,429), FOMO (t=4,411), dan keputusan pembelian (t=2,909). Hedonisme (t=2,201) dan FOMO (t=9,450) juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Terkait mediasi, FOMO terbukti memediasi secara signifikan pengaruh digital marketing terhadap keputusan pembelian (t=4,091), sedangkan hedonisme tidak terbukti sebagai mediator yang signifikan (t=1,746, p=0,081). FOMO menunjukkan effect size terbesar (f²=0,442) di antara semua variabel. Temuan ini mengonfirmasi bahwa mekanisme psikologis, khususnya FOMO, memainkan peran krusial dalam mengubah paparan digital marketing menjadi perilaku pembelian nyata pada konsumen sneakers branded di platform media sosial.
THE IMPACT OF SOCIAL MARKETING ON LIBERICA COFFEE BRANDING IN INCREASING CONSUMPTION INTENTION Gusti Noorlitaria Achmad; Dwi martiyanti; Arvita Rachmawaty; Purwadi; Muhammad Wasil
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.19635

Abstract

This study aims to analyze the effect of social marketing on consumption intention toward Liberica coffee in East Kalimantan, with branding serving as a mediating variable. As a local commodity, Liberica coffee has considerable potential; however, it remains less favored among the younger generation. Therefore, a social marketing approach is considered strategic in constructing social and emotional narratives that foster awareness, trust, and preference for local products. This study uses quantitative research methods with survey techniques by involving 120 youth respondents in East Kalimantan. The results were calculated by the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings show that social marketing has a positive impact on both branding and consumption intention. In addition, brand also plays a strong impact on consumption intention and is found to mediate the relationship of social marketing and consumption intention. The results have theoretical and practical implications for MSME actors, as well as stakeholders to achieve the best social massages wrapped on an authentic and personal branding strategies to increase the consumption of Liberica coffee.
PENDAMPINGAN DIGITALISASI UMKM KULINER MELALUI PEMBUATAN WEBSITE BISNIS BAGI CO.PICKUP DI KAWASAN EKS-PERTAMINA TELUK LERONG SAMARINDA Syifa Unada Mantika; Renjiro Ariqoh Wans; Aji Said Rafi; Dwi Martiyanti
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 04 (2026): JULI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan ekonomi kreatif di kawasan perkotaan menuntut pelaku usaha untuk mampu beradaptasi dengan dinamika pasar digital yang terus berkembang. Co.PickUp merupakan usaha kuliner berkonsep food truck yang beroperasi di kawasan Eks-Pertamina Teluk Lerong, sebuah area yang kini berfungsi sebagai ruang parkir Taman Teras Samarinda dengan pemandangan Sungai Mahakam. Meskipun memiliki potensi lokasi yang strategis dan konsep bisnis yang menarik, Co.PickUp belum memiliki kehadiran digital dalam bentuk website bisnis. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan mendampingi mitra dalam membangun website bisnis sebagai sarana promosi dan informasi digital yang berkelanjutan. Metode pelaksanaan mencakup observasi lapangan, wawancara dengan pemilik usaha, dan pendampingan teknis dalam proses pembuatan website. Hasil kegiatan menunjukkan bahwa Co.PickUp kini memiliki platform digital yang dapat diakses masyarakat luas, mencakup informasi produk, lokasi, jam operasional, serta kontak pemesanan. Kehadiran website ini diharapkan dapat memperluas jangkauan promosi, memperkuat identitas merek, dan mendorong peningkatan kunjungan serta penjualan. Kegiatan ini membuktikan bahwa digitalisasi yang tepat sasaran mampu memberikan dampak positif bagi UMKM kuliner di kawasan ekonomi kreatif perkotaan.
LOCUS OF CONTROL AND CIVIL SERVANT PERFORMANCE: THE MEDIATING ROLE OF WORK RESILIENCE Sahrun Asis; Irsan Tricahyadinata; Dwi Martiyanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19480542

Abstract

This study examines the role of work resilience as a mediating mechanism in the relationship between locus of control and civil servant performance in a highly regulated public organization in Indonesia. Drawing on the resource-based view and job demands-resources theory, this study positions locus of control as an upstream psychological resource that is converted into performance through adaptive capabilities. Data were collected from civil servants at the Samarinda Class I Harbormaster and Port Authority Office and analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicate that the locus of control significantly influences performance and strongly shapes work resilience, which subsequently improves performance. The significant indirect effect confirmed that resilience served as the primary transmission mechanism. These findings extend work control theory by emphasizing the importance of adaptive capabilities in explaining public sector performance and offer managerial implications based on strengthening work control and organizational resilience.
Transformasi Digital Dalam Pendidikan Tinggi: Peran Pelatihan Digital Dalam Meningkatkan Kompetensi Dan Kinerja Tenaga Kependidikan: Muhammad Sarifudin; Siti Maria; Dwi Martiyanti; Irsan Tricahyadinata
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 2 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i2.6810

Abstract

Digital transformation in higher education requires administrative staff to have sufficient digital competence to enhance efficiency, productivity, and service quality. This study examines the effect of digital training on staff performance, both directly and through digital competence as a mediating variable. A quantitative method was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Results indicate that digital training positively and significantly affects staff performance. Digital competence also mediates the relationship between digital training and performance. The outer model confirms all indicators are valid and reliable, while the inner model shows strong variable relationships. These findings support previous research on the importance of digital competence in improving performance. The study emphasizes the need for continuous, needs-based digital training to support digital transformation and strengthen the effectiveness and competitiveness of administrative staff in higher education.
Strengthening the Capacity of Micro Enterprises Through Google Business Profile-Based Digitalisation Strategies Dwi Martiyanti; Gusti Noorlitaria Achmad; Arvita Rahmawati; Purwadi Purwadi; Muhammad Wasil
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.19059

Abstract

This community service program aims to enhance the skills of MSME partners of MeykeTalentCookies Balikpapan in utilizing Google Business Profile to support business sustainability. The program was implemented through socialization activities, interactive discussions, and hands-on assistance, with a focus on creating and managing Google Business Profile and Google Maps accounts. Program evaluation employed a qualitative descriptive approach, with data collected through interviews and observations. The evaluation results indicate an improvement in participants’ understanding and skills related to the use of Google Business Profile. This improvement is reflected in the high level of participant engagement and their ability to independently apply and manage the platform. The program is expected to optimize the utilization of existing digital strategies, increase product visibility, and enhance the competitiveness of the MSME partner.
Co-Authors Aji Said Rafi Arvita Rachmawaty Arvita Rahmawati Dina Rosyadah Gusti Noorlitaria Achmad Henny Febrianti Irsan Tricahyadinata Muhammad Farhan Alghifari Muhammad Sarifudin Muhammad Wasil Netty Fabiola Karendyna Nikolaus Cholin Huvat Purwadi Purwadi Purwadi Purwadi Renjiro Ariqoh Wans Risma Ayu Nur Aisyah Sahrun Asis Sayyidah Aisyah Siti Maria Syifa Unada Mantika Tatasya Nur Fadhilah