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All Journal Tibuana : Journal of Applied Industrial Engineering
Luzi Zafriana
Universitas Kartini

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Business Model Design Based on Blue Ocean Strategy Based for Eco-Friendly Sativa Mouthwash Luzi Zafriana; Prihono
Tibuana Vol 6 No 1 (2023): Tibuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.6.1.6497.44-57

Abstract

Sativa mouthwash based on 3% nigella sativa extract contains thymoquinone which can reduce the porphyromonas gingivalis bacteria that causes gingivitis and bad breath. Based on the inhibition zone test it can reduce the E faecalis bacteria that causes cavities. Oral hygiene and health have a broad impact on the condition of the immune system of all organs of the human body. Such a great opportunity for the development of the world of health, it is necessary to develop a business strategy for Sativa mouthwash products through the Business Model Canvas and its blue ocean strategy. Problems that often occur to consumers with a tropical climate in Indonesia are oral health problems and concerns about product safety for the health of other organs. This research method uses descriptive analysis with case studies on Sativa brand mouthwash products. The results of the SWOT analysis are in quadrant I (1.610928; 2.326923), indicating that there are still many strengths and opportunities for the development of the Sativa mouthwash product business. Progressive action is needed through the redesign of the Business Model Canvas, followed by the preparation of the Blue Ocean Strategic using a four-step framework, including no longer using unprofessional key partners, reducing waste in the production and distribution process, increasing value propositions, and creating a unique and attractive web for educating community about the importance of oral health and the importance of using mouthwash that is safe and eco-friendly.
Implementation of Business Model Canvas Development (Case Study : Beauty Clinic dr.Reni.G) Luzi Zafriana
Tibuana Vol 5 No 2 (2022): TIbuana
Publisher : UNIPA PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/tibuana.5.2.5721.107-119

Abstract

As one of the business development strategies, dr. Reni. G made improvements by remodeling its business model. This study uses a descriptive analysis methodology on the case study of the Beauty Clinic of dr. Reni. G. After conducting the literature study, interview process, Focus Group Discussion, and observation, then a SWOT analysis was carried out to determine the uniqueness of dr. Reni. G to be in line with the capabilities of existing resources. The results of the SWOT analysis in quadrant I (1.662602; 1.777778), showed that the Beauty Clinic dr. Reni. G requires a progressive strategy. To be able to achieve the expected performance targets and profit, it is important to immediately implement improvements to the nine elements of the Business Model Canvas in the Beauty Clinic of dr. Reni. G
Co-Authors Prihono