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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Manajemen Bisnis dan Kewirausahaan
Dwi Rahmawati
Administrasi Bisnis, Universitas Terbuka
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Financial literacy, digital transformation adoption, and their significance to the MSMEs performance in Bandung city Dwi Rahmawati; Abdurrahman Rahim Thaha; Agus Priyanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 1 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i1.20702

Abstract

Financial and digital literacy has been recognized as a crucial information resource for financial decision-making, but the impact of MSME’s financial and digital literacy on sustainability has received little attention. This study intends to examine the growth of MSME’s financial knowledge and technology adoption-related obstacles. A solid business foundation, which is sorely needed, can be created by training MSMEs about financial and digital literacy in a systematic, integrated, and sustainable way. This study is quantitative research considering it employs descriptive statistical analysis of numerical data, especially the partial least square method, to examine the impact of financial and digital literacy on the performance of MSMEs. The 237 respondents in Bandung who participated in a self-administered survey were used to get the data during the third quarter of 2022. The study proved that the performance of entrepreneurs was statistically influenced by financial literacy and digital transformation adoption. Comparing the two major attributes, digital transformation has a higher score in impacting the MSME’s performance. Bandung is one of the key pillars of the local economy, especially MSMEs where performance is affected majorly by digital transformation adoption. Literasi keuangan dan digital telah diakui sebagai sumber informasi penting untuk pengambilan keputusan keuangan, tetapi dampak literasi keuangan dan digital UMKM terhadap keberlanjutan kurang mendapat perhatian. Penelitian ini bermaksud untuk mengkaji pertumbuhan pengetahuan keuangan UMKM dan hambatan terkait adopsi teknologi. Fondasi bisnis yang kokoh, yang sangat dibutuhkan, dapat diciptakan dengan melatih UMKM tentang literasi keuangan dan digital secara sistematis, terintegrasi, dan berkelanjutan. Penelitian ini merupakan penelitian kuantitatif mengingat menggunakan analisis statistik deskriptif data numerik, khususnya metode Partial Least Square, untuk mengkaji dampak literasi keuangan dan digital terhadap kinerja UMKM. Ke-237 responden di Bandung yang mengikuti survei swakelola digunakan untuk mendapatkan data selama kuartal III-2022. Studi ini membuktikan bahwa kinerja wirausahawan secara statistik dipengaruhi oleh literasi keuangan dan adopsi transformasi digital. Membandingkan dua atribut utama, transformasi digital memiliki skor yang lebih tinggi dalam mempengaruhi kinerja UMKM. Bandung merupakan salah satu pilar utama perekonomian lokal, khususnya UMKM dimana kinerjanya sangat dipengaruhi oleh adopsi transformasi digital.
Evaluating the Social and Economic Impact of Batik Industry Development in West Java: An SROI Approach Dwi Rahmawati; Nancy Margried Panjaitan
Jurnal Manajemen dan Kewirausahaan Vol. 13 No. 1 (2025): June (2025)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v13i1.15399

Abstract

Indonesia’s batik industry has seen fluctuating export trends, peaking at USD 744.79 million in 2022 before declining by 13.51% in 2023. To support batik artisans, Deposit Insurance Corporation is called Lembaga Penjamin Simpanan (LPS) in Indonesia and Batik Fractal launched a corporate social responsibility (CSR) initiative—an end-to-end business training program in Sukabumi and Cianjur, West Java. This study evaluates its impact using the Social Return on Investment (SROI) framework, which measures social, economic, and environmental benefits. The program improved artisans’ digital literacy with jBatik applications, enhanced design creativity, strengthened financial management, and optimized pricing strategies and social media use. The SROI ratio of 17.039 indicates that every Rp 1 invested generates Rp 17,039 in social impact, demonstrating the program’s efficiency. These findings emphasize the need for structured training, certification, and mentorship to preserve traditional batik techniques while fostering innovation. Market expansion through digital platforms, branding, and export assistance, along with financial support, can enhance industry sustainability. Furthermore, adopting technology, such as blockchain for authenticity verification and eco-friendly innovations, can modernize the sector. This study highlights the effectiveness of targeted interventions in strengthening economic resilience and safeguarding Indonesia’s cultural heritage.
Co-Authors Abdurrahman Rahim Thaha Agus Priyanto Nancy Margried Panjaitan