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All Journal Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Arief Helmi
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Travel Intention in Following of New Normal Era: The Role of Perceived Risk, Travel Motivation and Travel Constraints Puji Ratna Sari; Arief Helmi; Rita Komaladewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7472

Abstract

There are behavioral changes in tourism in the new normal era, so questions arise related to tourist behavior. The purpose of this study is to examine risk perception in influencing tourist intention to visit, what motivates tourists to have the intention to visit and whether travel constraints become obstacles in influencing tourist intention to visit. The gap in previous research and the lack of research on how the relationship between variables in the new normal era. This research is a quantitative research method. descriptive and verification on 235 respondents on Bali tourism in the new normal era using structural equation model analysis or SEM (Structural Equation Modeling) processed using smartPLS. The results showed that (1) perceived risk has a negative effect on travel intention (2) travel motivation push factors have a positive effect on travel intention (3) travel motivation pull factors have a positive effect on travel intention (4) travel constraints have a positive effect on travel intention. Perceived risk tends to be low, travel constraints are quite high, so travel motivation, especially pull factors, is very influential in increasing tourist travel intention.
PERAN EKUITAS MEREK DAN E-WOM DALAM MENDORONG INTENSI PEMBELIAN PRODUK APPAREL LOKAL Andreas Omegheus Glissando; Arief Helmi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

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Abstract

This research aims to analyze and compare the influence of brand equity and e-WOM on the purchase intention of local Indonesian apparel. The transformation of community shopping habits from offline to online has triggered a significant surge in the e-commerce market, which is influenced by the ability of apparel brands to utilize digital marketing strategies and the high digital adoption among consumers. The fierce business competition in the digital era demands that companies understand consumer purchase intention to avoid losing market opportunities. Through this understanding, apparel companies need to comprehend the factors that shape purchase intention. This study uses a quantitative approach with a survey method to collect primary data. Model testing was conducted using the PLS-SEM method. The results show that both brand equity and e-WOM influence on forming purchase intention. Brand equity has a greater influence on purchase intention compared to e-WOM, but the difference in influence between the two is not too far, indicating that e-WOM also plays a very important role. Therefore, marketing strategies combining the strengths of brand equity and e-WOM will be an effective combination in building purchase interest for local Indonesian apparel products.
Co-Authors Andreas Omegheus Glissando Puji Ratna Sari Rita Komaladewi