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All Journal Jurnal Ekonomi Modernisasi Jurnal Pariwisata Journal of Economic, Bussines and Accounting (COSTING) At-Tadbir : jurnal ilmiah manajemen Valid Jurnal Ilmiah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of International Conference Proceedings Journal of Business Studies and Management Review

Rita Komaladewi

Fakultas Ekonomi, Universitas Padjadjaran, Bandung

Author-ID : 2543922

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 15 Documents Claim Missing Document

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Articles

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Potensi Pasar Melalui Penilaian Karakteristik Wisatawan Jawa Barat Yudi Aziz; Rita Komaladewi; Deru R Indika; Aldina Shiratina; Bayu Perisha
Jurnal Pariwisata Vol 5, No 3 (2018): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisure, untuk target kedua lebih kepada segmen wisatawan family, untuk target ketiga lebih fokus kepada segmen wisatawan business. Serta strategi positioning dapat disesuaikan dengan karakteristiknya target pasar tersebut untuk meningkatkan jumlah kunjungan dan kepuasan wisatawan, yaitu dapat melalui investasi website pariwisata Jawa Barat, strategi “power of review”.

Bagaimana Service Recovery Mempengaruhi Loyalitas Konsumen? Carla Elisabeth Stephanie; Rita Komaladewi; M Aqshel Revinzky
Valid: Jurnal Ilmiah Vol 17 No 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Based on a survey from Jakpat, 40.96% of online transportation users in Indonesia use Gojek and Grab together, this phenomenon is a problem for all of these companies. This kind of customer behavior is caused by several factors, one of which is customer disappointment with some services. Service recovery is one way for companies to overcome or correct customer disappointment arising from service failures. Service recovery is done so that customers do not have a bad impression of the company that can result in trauma or negative word-of-mouth. This study aims to determine the impact or influence of three factors that affect service recovery, namely distributive justice, interactional justice and procedural justice carried out by digital transportation companies in Indonesia, namely Gojek on customer loyalty. The method used in this research is descriptive and verification. The survey was used in this study as a tool to get 104 research respondents who had complained about the services provided by Gojek. Survey data were analyzed using Structure Equation Model (SEM) with Partial Least Square (PLS) method. The t-statistics test was also used in this study to test the existing hypotheses. The results of data processing in this study indicate that the three factors of service recovery, namely distributive justice, interactional justice and procedural justice, have a weak / no significant effect on consumer loyalty. And distributive justice is the most dominant factor in influencing Gojek consumer loyalty. However, if carried out simultaneously or together, these three factors provide a moderate or moderately influential effect on consumer loyalty

The Effect of Self-Service Technology on Customers’ Trust and Loyalty (Case Study at Terminal 3 Self-Service Technology Soekarno-Hatta International Airport) Ramos Purba; Yevis Marty Oesman; Rita Komaladewi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4380

This study aims to analyze the effect of self-service technology (SST) on customer’s trust and loyalty at PT. Angkasa Pura II (Persero) by taking the object of study at Terminal 3 of Soekarno-Hatta International Airport. This study uses service performance report data and self-service complaint reports for the period 2019 and 2020 to February 2020. The research method in this study is a quantitative method with SEM analysis tools - Partial Least Square (PLS). The results show that self-service technology (SST) has a significant effect on customer’s trust. Self-service technology (SST) does not necessarily have a direct and significant effect on customer’s loyalty, but through new customer’s trust, it is able to increase customer’s loyalty. The results show that customer’s trust has a significant effect on customer’s loyalty. The increase in customer’s loyalty is occurred in line with the increasing trust of PT. Angkasa Pura II (Persero) customers in the quality of the performance of self-service operating services at the airport.

Halal Friendly Attribute of Muslim Travellers Toward A Non-Muslim Destination Ghea Putri Aliffia; Rita Komaladewi
At-Tadbir : jurnal ilmiah manajemen Vol 5, No 1 (2021): At-Tadbir : jurnal ilmiah manajemen
Publisher : Islamic University of Kalimantan MAB Banjarmasin

Halal tourism is a new phenomena of the growth of the halal industry. The demand for halal products and services has also increased, both in tourist destinations obtained by having Muslim and non-Muslim populations. Muslim tourists have unique needs when traveling, especially if there is a tourist destination with a large population of non-Muslims. This study aims to determine the preferences of Muslim travelers through the analysis of halal friendly attributes on non-Muslim travel destinations. The sampling technique uses unknown population with a total sample of 100 respondents and the sampling technique uses purposive sampling (domestic travelers and a Muslim who have visited Bali tourism destination at least one time) Data analysis techniques in this study used qualitative, analysis techniques with factor analysis. Factor analysis is used to identify an important set of variables from a set of variables that are more numerous to be used in subsequent multivariate analysis. The results of this study indicate that Muslim travelers preferences based on halal friendly attributes in non-Muslim travel destinations of the most dominant attributes considered important are good of quality halal food and drinks as well as the availability of information about halal in the travel area. These attributes can be the main focus of attention for tourism service providers in order to improve the quality of Muslim-friendly tourism in Bali.Keywords: preferences, halal tourism, muslim travelers, non-muslim travel destinations

The Importance of Halal Product Label to Building Customer Trust Emi Widya Yusuf; Rita Komaladewi; Yuyus Suryana Sudarma
Jurnal Ekonomi Modernisasi Vol. 15 No. 1 (2019): Februari
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The survey, conducted by the Research Institute for Food, Drugs and Cosmetics â€“The Council of Indonesian Ulama (MUI) shows that there are still some consumers who pay less attention to the existence of the halal label on cosmetics products, whereas it indicates the halal status of a product. The better understanding of the religion makes Muslim consumers selective in choosing the product to be consumed. This study is aimed at determining the effect of the halal product label of Mustika Ratu cosmetic products on consumer trust in Bandung City. The research sample consists of 115 female Muslims in Bandung who actively use MustikaRatu cosmetic products. The sampling technique in this study is purposive sampling. The data collection was conducted using questionnaires. The data analysis in this research is descriptive and verification analysis using Partial Least Square (PLS) approach with Smart-PLS 3.0. The results of this study illustrate that the halal product label has a positive and significant effect on consumer trust. It is proven from the finding of this research that the existence of halal product label in green and round shape with the writings of halal in Arabic and the Council of Indonesian Ulama, attached to the packaging, affects customer trust.

Analisis Komparatif Online Custo Analisis komparatif online customer review dan survey customer review marketing mix Hilmy Muâ€™nis; Rita Komaladewi
Jurnal Ekonomi Modernisasi Vol. 15 No. 3 (2019): Oktober
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

The purpose of this study is to compare between online customer review and customer review survey also to see the performance mapping of culinary tourism in Bandung using 4A marketing mix namely acceptability, affordability, accessibility and awareness with comparative and descriptive methods. This study uses Mann Whitney on SPSS and Spider Web Chart. Online tracking on Google Review and survey questionnaire are used as a measurement to get 100 customer review online assessments and 125 customer review survey assessments. Based on research results there is a difference between marketing mix 4A online customer results Google review and marketing mix 4A customer review survey results. This is marked from the 3 sub-variables used in this study, namely acceptability (taste, portion, aroma), affordability (price, price: taste, price: portion) and accessibility (atmosphere, cleanliness, service), there are differences in the results of the assessment in sub accessibility variable (atmosphere and service). Then, the results of mapping the performance of culinary tourism in the city of Bandung both online customer reviews and customer surveys have good performance for sub-variables acceptability (taste, portion, aroma) and affordability (price, price: taste, price: portion) but need improvement in the sub accessibility variables (suansana, cleanliness, service).

MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE BASED ON INNOVATION IN EDUCATIONAL SERVICE AT PRIVATE POLYTECHNICS IN INDONESIA Jajang Burhanudin; Dwi Kartini; Sucherly Sucherly; Rita Komaladewi
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.443

Today, private polytechnics are required to innovate towards competitive advantage and superior performance in the higher education sector. However, in reality the accreditation is low, there is a lack of intellectual property rights and patents, many students drop out and have a long working period for graduates. Using a survey of all private polytechnics in West Java and Banten Province in Indonesia 30 institutions with 876 respondents from faculty members and students assigned randomly. The results of the study show that educational service innovation has an effect on competitive advantage and marketing performance. Competitive advantage also affects marketing performance.

ONLINE PURCHASE DECISION MODEL FROM A TRUST AND EASE OF USE PERSPECTIVE IN THE ONLINE MARKETPLACE : (CASE STUDY AT TOKOPEDIA.COM) Raihan Fajri Ramadhan; Rita Komaladewi; Asep Mulyana
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

This study aims to describe and examine the impact of Trust and Ease of Use through E-Commerce in Online Purchase Decision at Marketplace Online. The methodology design used in this research is quantitative research with a survey method, for an analysis tool used is multiple linear regression. The method used to attract the sample is non-probability in the form of purposive sampling with the main criteria of the sample that is Tokopedia.com users who have made transactions at least 1 time. The size of respondents used as many as 100 respondents. The results of the study found that there is a positive and significant result of the trust and ease of use variables on online purchasing decisions both partial and simultaneous. This can be explained that the main factors that consumers consider before conducting online purchasing activities are whether they trust the sites that provide these online services and trust the online sellers on the website to encourage and build long-term relationships with consumers. Second is the impact of the ease of use on purchasing decisions, which can be explained by the ease of use perceived by Tokopedia users will tend to provide a sense of comfort and ease that affects consumers' online purchasing decisions. Thus, the recommendation for Tokopedia.com is to put more concern on updating the user experience to make it more manageable for all users to remain to use Tokopedia.com. and to strengthen payment systems and complaint handling for both consumers and sellers.

PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE Anggie Irwansyah; Rita Komaladewi; R. Thomas Budhyawan Yudha
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Regarding to health case in Indonesia, there is a shifting in peopleâ€™s behaviour. They become more aware of their physical health, which is related to facial beauty and physical neatness, because physical neatness strongly reflects someoneâ€™s condition. People make habit visiting beauty clinics regularly to purchase various beauty services to stay beautiful. This beauty industry is commonly identical with women, but men slowly making the same habits as well, they begin to visit those beauty clinics almost everymonth. Usually they visit the clinics together with their wives or friends. These beauty customers mostly come from teenagers in schools or known as generation Z, to productive age people who works in various companies. As generation who live in digital era, generation Z have unique ways of thinking in comparison to the earlier generations, including in the world of beauty. In their annual report, ZAP Beauty Index shows that generation Z spends most of their money on beauty treatments, even 67.8% women from generation Z confess that they have body shamming experience triggered by ance problems, and their favourite beauty treatment is the treatment that utilizes laser. Because of this, beauty industry in the form of beauty clinics can blossom. As the results, competition among beauty clinics is inevitable, this research is about how price strategy and service quality formulated by an underdog beauty clinic in its efforts to maintain repurchase by the customers. The research is conducted in Tasikmalaya as a not famous city but having so much potentials for future.

Travel Intention in Following of New Normal Era: The Role of Perceived Risk, Travel Motivation and Travel Constraints Puji Ratna Sari; Arief Helmi; Rita Komaladewi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7472

There are behavioral changes in tourism in the new normal era, so questions arise related to tourist behavior. The purpose of this study is to examine risk perception in influencing tourist intention to visit, what motivates tourists to have the intention to visit and whether travel constraints become obstacles in influencing tourist intention to visit. The gap in previous research and the lack of research on how the relationship between variables in the new normal era. This research is a quantitative research method. descriptive and verification on 235 respondents on Bali tourism in the new normal era using structural equation model analysis or SEM (Structural Equation Modeling) processed using smartPLS. The results showed that (1) perceived risk has a negative effect on travel intention (2) travel motivation push factors have a positive effect on travel intention (3) travel motivation pull factors have a positive effect on travel intention (4) travel constraints have a positive effect on travel intention. Perceived risk tends to be low, travel constraints are quite high, so travel motivation, especially pull factors, is very influential in increasing tourist travel intention.

Co-Authors Agustin, Melinda Yuni Akbar Riskal Amani Aldina Shiratina Anggie Irwansyah Arief Helmi Asep Mulyana Bayu Perisha Carla Elisabeth Stephanie Deru R Indika Dwi Kartini Emi Widya Yusuf Eugenia Clarissa Prabowo Fachri Eka Saputra Fariz Pramadani Ghea Putri Aliffia Hilmy Muâ€™nis Jajang Burhanudin Jodhi Kartha Yudha Ledy Yolanda M Aqshel Revinzky Puji Ratna Sari R. Arief Helmi R. Thomas Budhyawan Yudha R. Thomas Budhyawan Yudha Raihan Fajri Ramadhan Ramos Purba Sucherly Sucherly Sucherly Sucherly Thomas Budhyawan Yevis Marty Oesman Yudi Aziz Yuyus Suryana

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