Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal International Journal of Entrepreneurship, Business, and Creative Economy Applied Quantitative Analysis (AQA) International Journal of Marketing and Digital Creative (IJMADIC)
Marc Edward Abadilla
Northwestern University, Philippines
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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 1 
Continuous Intention to Use E-wallet by Business Owners in the Context of the COVID-19 Pandemic Eric S Parilla; Marc Edward Abadilla
International Journal of Entrepreneurship, Business, and Creative Economy Vol. 3 No. 1 (2023): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.35 KB) | DOI: 10.31098/ijebce.v3i1.1256

Abstract

This research paper aims to scan the relationship between perceived susceptibility, perceived severity, self-efficacy, perceived ease of use, perceived usefulness, adoption to satisfaction, and attitude towards the continuous use of e-wallets during the COVID-19 pandemic. The researchers opted to conduct a study on this because of the proliferation of the use of digital wallets in the Philippines, such as Maya, Gcash, and others. There are about 2,644 distributed questionnaires. The study included partial least squares structural equation modelling (PLS-SEM) and a questionnaire tailored to business owners' understanding and attitudes towards using e-wallets. The investigation revealed that perceived susceptibility, perceived ease of use, and perceived usefulness are related to satisfaction with using e-wallets. Moreover, satisfaction with using e-wallets is related to the attitude towards e-wallets. In addition, attitudes towards e-wallets impact business owners' continuous use of e-wallets in the Philippines. This means that because of the pandemic, business owners have a positive attitude toward the continuous use of e-wallets. The study recommends policymakers to continue monitoring e-wallet providers since it is a new scheme of payments.
The Mediating Effects of Self-Concept in the Relationship of Brand Image and Purchasing Buying Behavior Eric S Parilla; Marc Edward Abadilla
International Journal of Marketing and Digital Creative Vol. 1 No. 1 (2023): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v1i1.1274

Abstract

This study aims to determine the effect of brand image on purchasing buying behavior. It proposes self-concept as a mediating variable and answers how brand image affects purchasing behavior. The study has implications for marketing management, such as for advertisers who intend to measure how to promote skincare products for men. The original contribution of this study lies within its questionnaire that has been attuned to the effects of brand image on purchasing behavior. To answer the research questions, this study used structural equation modeling. The output revealed a mediating effect of self-concept in the association between brand image and purchasing behavior.
Cryptocurrencies: Business Students’ Awareness and Universities’ Adoption Readiness and Compatibility of Use Considering the Mediation of Attitudes Eric S Parilla; Marc Edward Abadilla
Applied Quantitative Analysis Vol. 2 No. 1 (2022): June 2022
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.898

Abstract

The study aims to determine the effect of awareness of business students towards cryptocurrencies and readiness of universities and colleges to accept cryptocurrencies as a medium of exchange considering the mediation of business students’ attitude. The research used partial least squares structural equation modeling (PLS-SEM) and deployed a questionnaire attuned to the awareness and attitudes of business students towards cryptocurrencies and readiness and compatibility of use to universities and colleges in Ilocos Norte. The output of the investigation revealed that awareness of business students are not correlated to readiness of universities and colleges which means that even though students understand cryptocurrencies, it is not an assurance that universities and colleges are ready to accept it as medium of exchange. The study proposes that trainings and seminars for business students and professionals should be conducted to expand understanding and acceptance of cryptocurrencies.
Co-Authors Eric S Parilla Eric S Parilla